erpsim : a platform for multi-method experimental research in is prof. pierre-majorique léger,...

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ERPsim : A platform for multi- method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference, University of Arkansas, Sept 17th 2

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Page 1: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

ERPsim : A platform for multi-method experimental research in IS

Prof. Pierre-Majorique Léger, Ph.D.Director ERPsim Lab, HEC Montréal

Videoconference, University of Arkansas, Sept 17th 2010

Page 2: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Summary of the presentation:ERPsim research platform

Usage data

Psychophysiological data

Performance data

Psychometric data

Psychometric data

Psychometric data

Psychometric data

Psychometric data

Virtual time

Direct observation

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02468

Synchronization of IT usage, psychophysiological and psychometric data

Research platform enabling realistic business IT environments in laboratory settings

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Page 3: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

About ERPsim Lab

ERPsim

Researchplatform

Commercialplatform

Academicplatform

The mission of ERPsim Lab is to conduct research, development and transfer in the field of serious games in information technology.

More than 100 universities worldwide are using ERPsim to teach ERP concepts to more than 3000 students annually

Many large organisations such as Deloitte, SAP, Coca Cola and Croyola, are using ERPsim to train their end-users on ERP systems

Several researchers have started using ERPsim to run experimental protocol in IS

The academic version of ERPsim is available via the SAP University Alliance sdn.sap.com/ua

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Page 4: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Simulated flight environment

ERPsim: A flight simulator for ERP systems

Simulated plane

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Page 5: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

ERPsim: A flight simulator for ERP systems

Simulated business environment

Real ERP system

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Page 6: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

What does ERPsim do ?

ERP system (SAP) Participants

1) Business analytics2) Business decisions

1) Automation of administrative tasks

2) Simulation of a market3) Simulation of passing of

time 6

Page 7: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

© Léger et al. 2009. ERPsim est une technologie propriétaire développée par des chercheurs de HEC Montréal, de l’École Polytechnique de Montréal et du Western Michigan Univ. ERPsim est détenu par Polyvalor et Valorisation Gestion et commercialisé par Baton Simulations. Plus d’info à erpsim.hec.ca Version : Sept 2009

Scope of the simulation

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Page 8: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Sales

Automated by ERPsim

Automated by ERPsim

Planning & Procurement

Automated by ERPsim

Production

Automated by ERPsim

ERPsim : Automation of administrative tasks

Léger, P.-M. (2006): Using a Simulation Game Approach to Teach Enterprise Resource Planning Concepts,” Journal of Information Systems Education 17: 441-448Léger, P.-M., Robert, J., Babin, G., Pellerin, R., Wagner, B. (2007): ERPsim, ERPsim Lab (erpsim.hec.ca), HEC Montreal, Montreal, Qc.

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Page 9: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

ERPsim academic platform

Page 10: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Academic platform: Pedagogical objectives

Shows how the ERP system supports business strategies

To develop a hands-on understanding of the concepts underlying enterprise systems

To experience the tangible benefits of enterprise integration firsthand

To develop technical skills at taking decision using an enterprise software

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Page 11: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Paradigm shift in IT education

• Paradigm shift in the teaching– From instructors to coaches– From specialized technical knowledge to holistic

business knowledge• Paradigm shift in the learning

– From “point-and-click” to discovery of how SAP can help achieve business goals

– From technical questions to business strategy issues

Charland, P., Leger, P-M, Feldstein, H., Robert, J., Babin, G., Lyle, D. « Business simulation training: Guideline for new training approaches in IT training », Proceeding of the ICT 2010 Conference, June 30 – July 2 nd, Singapour 11

Page 12: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Moving toward a competency approach

Kang and Santhanam, 2003 12

Page 13: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Research results on attitude and learning (Cronan et al, 2009a 2009b)

• The results suggest that the ERP simulation game was instrumental in ERP business process learning.

• Participant attitudes toward SAP and its use by employees were significantly higher following the simulation game experience.

• After three months on the job, new hires indicate that the learning levels as well as attitudes toward ERP/SAP remain high.

Cronan, T. P.; Douglas, D. E.; Schmidt, P.; and Alnuaime, O. (2009a), “ERP Simulation Game; Learning and Attitudes toward SAP Samples Company First Time Hires, ITRI-WP123-1009, Information Technology Research Institute, University of Arkansas.

Cronan, T. P. ; Douglas, D. E.; Schmidt, P.; and Alnuaime, O. (2009b), “Evaluating the Impact of an ERP Simulation Game on Student Knowledge, Skills, and Attitudes‘ ITRI-WP123-1008, Information Technology Research Institute, University of Arkansas. 13

Page 14: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Research results on self-perceived vs objective measure

• The results indicate significant correlation between the objective measures and the self-assessed measures of knowledge.

• Assessment of the validity of using perceived (self-assessed) measures as well as provide effective objective measures of learning in this ERP simulation context.

Cronan, T. P.; Léger, P.-M.; Charland, P.; Robert, J.; Babin, G. (2010) “Comparing Objective Measures and Perceptions of Cognitive Learning in an ERP Simulation Game: A Research Note, ITRI-WPXXX-XXXX, Information Technology Research Institute, University of Arkansas.

Self-Assessed Measures

Enterprise Systems (ES) Management

Knowledge

Business Process

Knowledge

ERP Transaction

Skills

Objective Knowledge Corr. Sig1 Corr. Sig1 Corr. Sig1 Objective knowledge Overall (30 questions) 0.41 ** 0.43 ** 0.46 **

Objective knowledge ERP (15 questions) 0.38 ** 0.40 ** 0.41 ** Objective knowledge Business/collaboration (15 questions) 0.37 ** 0.39 ** 0.42 **

Objective knowledge - Easy (20 questions)

0.43 ** 0.45 ** 0.47 **

Objective knowledge - Complex (10 questions) 0.23 ** 0.22 ** 0.27 **

Converted GPA 0.03 Ns 0.09 Ns 0.11

Ns

1 Bilateral test for Pearson correlation (** p < 0.05)

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Page 15: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Research results : ERP and Business Knowledge

Correlation between ERP knowledge and performance

Correlation between Business knowledge and performance

Overall sample 0,05 NS –0,01 NSOnly top 10 % 0,410 * 0,496 **Only lower 10 % –0,258 NS –0,216 NS

Correlation between Performance and ERP and Business knowledge (n = 120)

(*) significant at 10%; (**) significant at 5%, (NS) Non significantThe correlation in the 2 last lines are non-parametric correlations.

Léger, P.-M., Charland, P., Robert, J., Cronan, P. et Babin, G., Cronan, P., (2010) « Assessing the dimensionality of an objective measurement of ERP knowledge », SAP Curriculum Congress, March 20th 2010

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Page 16: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Research results : the role of GPA and complex knowledge

Léger, P.-M. et al. (unpublished). PLEASE DO NOT CITE.

Beta Sig.(Constant) 0.200 NSGPA -0.074 NSKnowledge Easy -0.259 NSKnowledge Complex 0.442 *Experience 0.538 ***R2 30,4 % ***Wald chi2 154.95 ***

* p<0.05, ** p<0.01, *** p<0.001

Regression (panels, n=480)

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Page 17: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

A platform for multi-method experimental research in IS

Page 18: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

A platform for multi-method experimental research in IS

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Usage data

Psychophysiological data

Performance data

Psychometric data

Psychometric data

Psychometric data

Psychometric data

Psychometric data

Virtual time

Direct observation

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Page 19: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Example of performance data in simulation game

Net profits

Virtual time

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Page 20: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Example of usage data in SAP

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Page 21: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Research results : Role transformation (1/2)

GR1 GR4 GR2 GR3

Integrated marketing Marketing functional Production planning SchedulingCosting_Report 1.000 0.390 2.080 0.220

Financial_Report 2.620 0.430 9.710 9.830

MRP_Action 0.100 0.000 4.920 1.070

Planning_Action 0.080 0.000 4.620 1.540

Procurement_Action 0.060 0.000 2.670 0.390

Procurement_Report 0.230 0.000 11.880 2.570

Prod_Scheduling_Action 0.150 0.040 9.210 9.650

Prod_Scheduling_Report 0.970 0.090 9.330 15.130

SalesMktg_Action 16.160 25.300 3.500 2.830

SalesMktg_Report 18.400 16.480 5.540 12.500

Stock_Report 24.940 1.390 19.170 22.780

Financial_Action 0.140 0.000 0.710 0.390

Cluster analysis (20 subjects, 9 quarters)

Léger, P.-M. et al. (unpublished). PLEASE DO NOT CITE . 21

Page 22: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Research results : Role transformation (2/2)

Quarter Inte

grat

ed M

arke

ting

Func

tiona

l mar

ketin

g

Inte

grat

ed p

lann

ing

Sche

dulin

g

Profi

t (st

anda

rdiz

ed)

1 2 1 1 0.472 2 2 -0.263 2 1 1 1.264 2 1 1 1.465 1 1 2 1.616 1 1 2 1.627 1 1 2 1.228 1 1 2 1.209 1 1 2 0.761 3 1 0.512 2 1 1 0.593 3 1 0.624 2 2 -1.185 2 1 1 -0.346 3 1 -1.047 1 2 1 -1.508 1 2 1 -1.499 2 1 1 0.56

1st p

ositi

on5t

h po

sitio

n

Léger, P.-M. et al. (unpublished). PLEASE DO NOT CITE .22

Page 23: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Psychophysiological data

ProComp Infinity from Thought Technology Ltd. 23

Page 24: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Psychophysiological data:Our start-up kit !

EEGSensor

EMGSensor

EKGSensor

EDA Sensor

TemperatureSensor

ProComp Infiniti

2 x 2 x 2 x 2 x 2 x289.00 $ / unit 289.00 $ / unit 210.00 $ / unit404.00 $ / unit 404.00 $ / unit

4043.00 $ / unit

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Page 25: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Linking ERPsim and psychophysiological data

Performance data(virtual time, ERP

database)

Usage data(real time - ERP

database)

Psychophysiological data

(real time – laptop link to encoder)

Psychometric data and

observation data

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Virtual time line

Page 26: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Linking ERPsim and psychophysiological data (manual synchronisation)

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Page 27: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Experimental platform Expected beta release date : Winter 2011

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Page 28: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Demonstration

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Page 29: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Research results : Cognitive absorption (1/3)

Léger,P.-M., Davis, F.D., Perret, J. et Dunaway, M.M., « Psychophysiological Measures of Cognitive Absorption Patterns », Working paper, ERPsim Lab, no 10-04(septembre 2010), HEC Montréal, 10 pages.

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Page 30: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Research results : Cognitive absorption (2/3)

Survey Day 1: Only SAMSurvey Day 15: Only SAMSurvey Day 30 : SAM + CA

Q11 15 30

Discussion Q21 15 30

Discussion Q31 15 30

DiscussionGame 1

Q11 15 30

DiscussionGame 2

Q11 15 30

Discussion Q21 15 30

Discussion Q31 15 30

DiscussionGame 3

Q41 15 30

Discussion Q51 15 30

Discussion

Léger,P.-M., Davis, F.D., Perret, J. et Dunaway, M.M., « Psychophysiological Measures of Cognitive Absorption Patterns », Working paper, ERPsim Lab, no 10-04 (septembre 2010), HEC Montréal, 10 pages.

30

Page 31: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Cognitive absorption

Cognitive absorption

Curiosity

Control

Temporal dimension

Focus immersion

Heightenedenjoyment

The ability to register the passage of time while engaged in interaction

The experience of total engagement where other attentional demands are ignored

The pleasurable aspects of the interaction

The user’s perception of being in charge of the interaction

The extent to which the experience arouses an individual’s sensory and cognitive curiosity

(Agarwal and Karahanna, 2000)

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Page 32: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

SAM

Valence

Arousal

Dominance

(Lang, 1995)32

Page 33: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Research results : Cognitive absorption (3/3)

Léger,P.-M., Davis, F.D., Perret, J. et Dunaway, M.M., « Psychophysiological Measures of Cognitive Absorption Patterns », Working paper, ERPsim Lab, no 10-04 (septembre 2010), HEC Montréal, 10 pages.

Valence Arousal Dominance Temporal dissociation

Heighted Enjoyment Curiosity Focused

immersion Control Profit

Electrodermal response Corr. sig Corr. sig Corr. sig Corr. sig Corr. Sig Corr. sig Corr. sig Corr. sig Corr. sig

% EDA .248 ** .007 .119 -.135 .173 .202 .119 -.050 .174 *

Moving average

1 min .267 *** .061 .158 -.237 .154 .122 -.028 .071 .191 *

2 min .238 ** .033 .175 * -.158 .026 .005 -.131 .145 .151 ns

5 min .228 ** .040 .155 -.017 .024 -.055 -.170 .122 .096 ns

10 min .171 * .010 .075 -.032 .010 .011 -.151 .033 .113 ns

Moving standard deviation

1 min .088 .084 .016 .121 .008 .375 ** .255 -.244 .229 **

2 min .008 -.052 -.094 .134 -.030 .381 ** .314 * -.239 .177 *

5 min .035 -.056 -.018 .112 -.013 .271 .467 *** -.203 .222 **

10 min .031 .017 .129 .233 .134 .299 * .506 *** -.050 .265 ***

Correlation between EDA, psychometric measures and profits

SAM CA construct

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Page 34: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Upcoming experiment at U. ArkansasOct – Nov 2010

Novice, Easy simulation

Chal

leng

es

Skills

Novice, Complex simulation

Expert, Easy simulation

Expert, Complex simulation

Cognitive absorption + SAM every 10 minutes

Skin conductanceEKG EEG

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Page 35: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

Upcoming experiment at U. Arkansas Oct – Nov 2010

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Page 36: ERPsim : A platform for multi-method experimental research in IS Prof. Pierre-Majorique Léger, Ph.D. Director ERPsim Lab, HEC Montréal Videoconference,

ERPsim : A platform for multi-method experimental research in IS

Prof. Pierre-Majorique Léger, Ph.D.Director ERPsim Lab, HEC Montréal

Videoconference, University of Arkansas, Sept 17th 2010