eric frank (hhe 3-17-09)

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Open College Textbooks Created by Experts. Enhanced by Users. Free to All. Eric Frank Founder & CMO Jeff Shelstad Founder & CEO

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Presentation to the WA House Higher Education Committee re: open educational resources.

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Page 1: Eric Frank (HHE 3-17-09)

Open College TextbooksCreated by Experts. Enhanced by Users. Free to All.

Eric Frank Founder & CMO

Jeff Shelstad Founder & CEO

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Advisors

Dr. Jeffry Timmons

Dr. Eric Denna

Dr. Michael Solomon

Dr. Jeff Tanner

Dr. Shahid Ansari

Mark Coker

Dr. Morgan McGuire

Gov. Jane Swift

Dr. Michael Solomon

Dr. Eric DennaDr. Eric Denna

Jonathan Newcomb

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The Problem

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Enrollment

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Enrollment Prices

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Enrollment Prices

Revenue Growth

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Enrollment Prices

Revenue Growth

Units

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Students Organizing

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Students Organizing

Faculty & Administrators Empathizing

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Students Organizing

Faculty & Administrators Empathizing

Media Din Rising

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Students Organizing

Legislators Acting

Faculty & Administrators Empathizing

Media Din Rising

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Why?

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U

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U

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U

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U

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Source: GAO Analysis of Dept. of Education Data

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Source: GAO Analysis of Dept. of Education Data

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1 of 2

$2,550

Source: GAO Analysis of Dept. of Education Data

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1 of 2

$2,550

Source: GAO Analysis of Dept. of Education Data

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1 of 2

$2,550

Source: GAO Analysis of Dept. of Education Data

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3 of 5

$4,750

1 of 2

$2,550

Source: GAO Analysis of Dept. of Education Data

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3 of 5

$4,750

1 of 2

$2,550

Source: GAO Analysis of Dept. of Education Data

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3 of 5

$4,750

1 of 2

$2,550

Source: GAO Analysis of Dept. of Education Data

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3 of 5

$4,7503 of 100 $25,00

0

1 of 2

$2,550

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3 of 5

$4,750

3 of 100 $25,00

0

1 of 2

$2,550

Source: GAO Analysis of Dept. of Education Data

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The Pain is not evenly distributed…

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The Pain is not limited to students.

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4-19%

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Maine reported spring enrollment increases of 20 percent, after laying off employees and leaving vacant positions open to cope with a $2.9 million state cut.

Arizona community colleges have absorbed $19.3 million in cuts and may lose all remaining state aid, said Norma Kent, spokeswoman at the American Association of

Community Colleges. Some systems have had to reject thousands of applicants.

Recession could slash college funds by 36%, lawmakers told

Rocky Mountain NewsSaturday, January 19, 2008

Colorado’s university and college presidents warned lawmakers Friday that funding for higher education could plummet during the next recession by 36 percent, triggering

tuition spikes and losses throughout the state’s economy.

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U

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U

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U

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Cus

tom

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By George, we’ll cut the

time between editions in half!

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A Commercial Open Textbook Model

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Open Textbooks

Affordable Choices

Authors

The Flatworld Model

Social Learning

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Open Textbooks

Affordable Choices

The Flatworld Model

Top Authors

Social Learning

Fully Supported

Professionally Developed

Peer Reviewed

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Open Textbooks

Affordable Choices

Authors

The Flatworld Model

Top Authors

Social Learning

Open

Open License

Open Platform

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Open Textbooks

Affordable Choices

Authors

The Flatworld Model

Top Authors

Social Learning

Open

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Open Textbooks

Affordable Choices

Authors

The Flatworld Model

Top Authors

Social Learning

Open Free

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Open Textbooks

Affordable Choices

Authors

The Flatworld Model

Top Authors

Social Learning

Open Free

No Access Codes

Inside LMS

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Open Textbooks

Affordable Choices

Authors

The Flatworld Model

Top Authors Free Open

Social Learning

Alternate Formats

Softcover Print

Audio

Self-Print

Kindle/Sony (coming)

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Open Textbooks

Affordable Choices

Authors

The Flatworld Model

Top Authors

Social Learning

Alternate FormatsFree Open

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Open Textbooks

Affordable Choices

Authors

The Flatworld Model

Top Authors

Social Learning

Alternate Formats Efficient Study AidsFree Open

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Open Textbooks

Affordable Choices

Authors

The Flatworld Model

Top Authors

Social Learning

Alternate Formats Efficient Study Aids

Audio Study Guides

Online Practice Quizzes

Digital Flashcards

Free Open

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Open Textbooks

Affordable Choices

Authors

The Flatworld Model

Top Authors

Social Learning

Alternate Formats Efficient Study Aids CollaborationFree Open

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Open Textbooks

Affordable Choices

Authors

The Flatworld Model

Top Authors

Social Learning

Alternate Formats Efficient Study Aids Collaboration

Students

Free (or low cost) books

Freedom (to choose)

Mobility & Efficiency

Improved learning

Free Open

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Open Textbooks

Affordable Choices

Authors

The Flatworld Model

Top Authors

Social Learning

Alternate Formats Efficient Study Aids Collaboration

Instructors

“As Good or Better Books”

Supplements & Support

Control Over Content & Timing

Affordability & Choice for Students.

Students

Free (or low cost) books

Freedom (to choose)

Mobility & Efficiency

Improved learning

Free Open

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Open Textbooks

Affordable Choices

Authors

The Flatworld Model

Top Authors

Social Learning

Alternate Formats Efficient Study Aids Collaboration

Instructors

“As Good or Better Books”

Supplements & Support

Control Over Content & Timing

Affordability & Choice for Students.

Students

Free (or low cost) books

Freedom (to choose)

Mobility & Efficiency

Improved learning

Authors

Richer compensation

Rapid market share gain

Future facing model

Get to be on the “good side”

Free Open

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Will Authors Sign?

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Forthcoming Titles

1. Basics of Oral Business Communication by McLean (Nov 09)2. Basics of Written Business Communication by McLean (Nov 09)3. Exploring Business by Collins (Dec 08)4. Financial Accounting by Hoyle and Skender (Nov 09)5. Franchising: A Graphic Novel by Combs, Ketchen, Short,, & Simon (Aug 09)6. Fundamentals of Income Tax Theory & Practice by Kiefer (Jan 09)7. Introduction to Economic Analysis (Iterm. Micro) by McAfee (Jan 09)8. Launch! Advertising and Promotion by Solomon, Duke, & Nizan (Dec 08)9. Digital Compass: A Managers Guide to Harnessing IT by Gallaugher (Mar 09)10. Managing to Succeed: A Graphic Novel by Short, Bauer, Simon, & Ketchen (Mar 09)11. Money and Banking by Wright & Quadrini (May 09)12. Organizational Behavior by Bauer and Erdogan (Mar 09)13. Principles of Management by Carpenter, Bauer, & Erdogan (Mar 09)14. Principles of Marketing by Tanner, Raymond, & Schuster (Mar 09)15. Principles of Microeconomics by Rittenberg and Tregarthen (Dec 08)16. Principles of Macroeconomics by Rittenberg and Tregarthen (May 09)17. Principles of Economics by Rittenberg and Tregarthen (Jun 09)18. Risk Management by Baranioff, Brockett, and Kahane (Jun 09)19. The Path to Sustainable Business by Larson20. Creative Destruction: The Economics of E-Commerce and the Internet by James Koch21. Project Management in a Virtual World by Darnall & Preston22. Personal Finance by Siegel

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Forthcoming Titles

1. Basics of Oral Business Communication by McLean (Nov 09)2. Basics of Written Business Communication by McLean (Nov 09)3. Exploring Business by Collins (Dec 08)4. Financial Accounting by Hoyle and Skender (Nov 09)5. Franchising: A Graphic Novel by Combs, Ketchen, Short,, & Simon (Aug 09)6. Fundamentals of Income Tax Theory & Practice by Kiefer (Jan 09)7. Introduction to Economic Analysis (Iterm. Micro) by McAfee (Jan 09)8. Launch! Advertising and Promotion by Solomon, Duke, & Nizan (Dec 08)9. Digital Compass: A Managers Guide to Harnessing IT by Gallaugher (Mar 09)10. Managing to Succeed: A Graphic Novel by Short, Bauer, Simon, & Ketchen (Mar 09)11. Money and Banking by Wright & Quadrini (May 09)12. Organizational Behavior by Bauer and Erdogan (Mar 09)13. Principles of Management by Carpenter, Bauer, & Erdogan (Mar 09)14. Principles of Marketing by Tanner, Raymond, & Schuster (Mar 09)15. Principles of Microeconomics by Rittenberg and Tregarthen (Dec 08)16. Principles of Macroeconomics by Rittenberg and Tregarthen (May 09)17. Principles of Economics by Rittenberg and Tregarthen (Jun 09)18. Risk Management by Baranioff, Brockett, and Kahane (Jun 09)19. The Path to Sustainable Business by Larson20. Creative Destruction: The Economics of E-Commerce and the Internet by James Koch21. Project Management in a Virtual World by Darnall & Preston22. Personal Finance by Siegel

Allyn & BaconAllyn & Bacon

McGraw Hill

McGraw Hill

Prentice Hall

McGraw Hill

McGraw Hill

Bedford Freeman Worth

Bedford Freeman WorthBedford Freeman Worth

Bedford Freeman Worth

Harcourt

Norton

Prentice Hall

Prentice Hall

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Forthcoming Titles

1. Basics of Oral Business Communication by McLean (Nov 09)2. Basics of Written Business Communication by McLean (Nov 09)3. Exploring Business by Collins (Dec 08)4. Financial Accounting by Hoyle and Skender (Nov 09)5. Franchising: A Graphic Novel by Combs, Ketchen, Short,, & Simon (Aug 09)6. Fundamentals of Income Tax Theory & Practice by Kiefer (Jan 09)7. Introduction to Economic Analysis (Iterm. Micro) by McAfee (Jan 09)8. Launch! Advertising and Promotion by Solomon, Duke, & Nizan (Dec 08)9. Digital Compass: A Managers Guide to Harnessing IT by Gallaugher (Mar 09)10. Managing to Succeed: A Graphic Novel by Short, Bauer, Simon, & Ketchen (Mar 09)11. Money and Banking by Wright & Quadrini (May 09)12. Organizational Behavior by Bauer and Erdogan (Mar 09)13. Principles of Management by Carpenter, Bauer, & Erdogan (Mar 09)14. Principles of Marketing by Tanner, Raymond, & Schuster (Mar 09)15. Principles of Microeconomics by Rittenberg and Tregarthen (Dec 08)16. Principles of Macroeconomics by Rittenberg and Tregarthen (May 09)17. Principles of Economics by Rittenberg and Tregarthen (Jun 09)18. Risk Management by Baranioff, Brockett, and Kahane (Jun 09)19. The Path to Sustainable Business by Larson20. Creative Destruction: The Economics of E-Commerce and the Internet by James Koch21. Project Management in a Virtual World by Darnall & Preston22. Personal Finance by Siegel

Allyn & BaconAllyn & Bacon

McGraw Hill

McGraw Hill

Prentice Hall

McGraw Hill

McGraw Hill

Bedford Freeman Worth

Bedford Freeman WorthBedford Freeman Worth

Bedford Freeman Worth

Harcourt

Norton

Cal Tech / Yahoo

Boston College

NYU / USC

Portland State

U of VA – Darden School

Prentice Hall

Prentice Hall

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Status

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cBooksAuthors

(42) (22)Spring Titles

(10)

Talent

Alpha

(140 / 2,000 / 400)

Beta

(20 / 30)

Platform(3)

PR

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A Way Forward…

•50% of community college enrollments & 35% of four-year enrollments are in top 25 courses.

•½ of all higher education enrollments are at community colleges & 1/2 are at four-year institutions.

•Given proportion of above.about 42.5% of all higher education enrollments are in top 25 courses

Source: Copyright 2005, The National Center for Academic Transformation

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"Community colleges are built on access, so for us to turn someone away is like a surgeon saying 'I won't operate on someone who is having a heart attack.'”

-Norma Kent, AACC Spokesperson