eredivisie presentatie toekomst media

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Mobile & Social media March 18th 2011 Eredivisie workshop Vincent Everts +31647180864 Monday, March 21, 2011

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Tijdens de workshop voor de eredivisie hield Vincent Everts een presentatie over de toekomst van TV, Mobiel & social media

TRANSCRIPT

Mobile & Social mediaMarch 18th 2011 Eredivisie workshop

Vincent Everts+31647180864

Monday, March 21, 2011

Mobile & Social mediaMarch 18th 2011 Eredivisie workshop

Vincent Everts+31647180864

Monday, March 21, 2011

Vincent Everts?

Monday, March 21, 2011

Vincent Everts?

Monday, March 21, 2011

Innovation acceleration

Innovation study trips:2008: China2009: Russia2010: Brazil

Monday, March 21, 2011

Innovation acceleration

Innovation study trips:2008: China2009: Russia2010: Brazil

Monday, March 21, 2011

Tudou.com earlier then YouTube

Monday, March 21, 2011

Tudou.com earlier then YouTube

Monday, March 21, 2011

Social Media

2.0

Monday, March 21, 2011

Mijn Tools

Monday, March 21, 2011

Videoblogger

Monday, March 21, 2011

Videoblogger

Talk to Me!

Monday, March 21, 2011

kassa

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Comscore: CPA/CPC You are not rewarded for what you do

Monday, March 21, 2011

Comscore: CPA/CPC You are not rewarded for what you do

85% never clicks on anything during the month3% does 80% of the clicks

80% increase in visiting websites within 2 month100% increase in search

17% increase in offline sales27% increase in online sales

Monday, March 21, 2011

Monday, March 21, 2011

Future of TV?

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Opkomstinternet connected TV

bron: GfKMonday, March 21, 2011

Opkomstinternet connected TV

2010: 425.000

bron: GfKMonday, March 21, 2011

Opkomstinternet connected TV

2010: 425.0002011: 820.0002013: 60%

bron: GfKMonday, March 21, 2011

Monday, March 21, 2011

Internet + televisie = Philips Net TV

Monday, March 21, 2011

Monday, March 21, 2011

met een volwaardig PSV TV-kanaal

Monday, March 21, 2011

Monday, March 21, 2011

On demand IP video

Monday, March 21, 2011

Monday, March 21, 2011

Apple TV

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Cut the cableMonday, March 21, 2011

Cut the cable

1.6 miljoen in 2 yr(1,6% of total)

Monday, March 21, 2011

3D Revolutie?

Monday, March 21, 2011

Monday, March 21, 2011

Geen verschil tussen passieve of actieve 3D brillen

Na 8 kijkuren / 5 dagen lang geen negatieve effecten op gezondheid

Monday, March 21, 2011

0%

30%

60%

90%

KijkplezierPresence

Reclame retentieKoop intentie

Reclame liking

+5%

+27%

+15%

+34%

+17%

ESPN 3D World Cup bevindingen

Kijkplezier Aanwezigheid ReclameaandachtKoop

intentieReclame

genot

2D 3Dbron: Engadget HD

Monday, March 21, 2011

Power of online Video

Monday, March 21, 2011

30.317.131.000vs. 15.500.000.000 searches

US Comscore Video Metrix - videos views April 2010

Why online video?

Monday, March 21, 2011

Monday, March 21, 2011

YouTube uploadsper minuut

Monday, March 21, 2011

YouTube uploadsper minuut

0

11

22

33

2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II

Monday, March 21, 2011

Monday, March 21, 2011

2 miljard videos per dag

33 uur video upload per minuut

Bezoekers 15 minuten per dag

2de zoekmachine wereldwijd

In 60 dagen wordt net zoveel geupload als 3 TV kanalen in 60 jaar uitzenden

1 miljard abonneesMonday, March 21, 2011

Monday, March 21, 2011

3 miljoen leden gebruikenauto-share om videos te delen

1 Tweet levert 7 bezoekers

Video consumptie per dag:Facebook: 46.2 jaarMySpace: 5.6 jaarOrkut: 12.7 jaarHi5: 1.2 jaar

Monday, March 21, 2011

Life of a YouTube video

bron: Silicon Alley Insider

Monday, March 21, 2011

Wat kijken ze?

bron: Frank N. Magid Media Futures 2010: Online videoMonday, March 21, 2011

YouTube kanaal kijkersAjax

Eredivisie Live

PSV

FC Utrecht

SC Heerenveen

Willem II 114,652

426,704

502,748

6,975,862

7,417,457

15,879,583

Monday, March 21, 2011

YouTube kanaal bezoekAjax

PSV

Eredivisie Live

SC Heerenveen

FC Utrecht

Willem II 4,931

13,636

32,495

201,009

496,129

948,043

Monday, March 21, 2011

YouTube abonneesAjax

Eredivisie Live

PSV

SC Heerenveen

FC Utrecht

Willem II 80

344

539

2,845

3,803

7,281

Monday, March 21, 2011

Geen YouTube kanaal

ADO Den HaagAZDe GraafschapExcelsiorFeyenoordFC Groningen

HeraclesNAC BredaNECFC TwenteRoda JCVitesse

Monday, March 21, 2011

Monday, March 21, 2011

Meest bekeken video610,227 kijkers

Monday, March 21, 2011

Waar komen de kijkers vandaan?

1. Yahoo Mexico 216k2. Yahoo Argentina 77k3. Yahoo Spain 64k4. iol Portugal 28k5. YouTube 25k

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Multi screen

Monday, March 21, 2011

Monday, March 21, 2011

Gebruiksverdeling

bron: twist 2011Monday, March 21, 2011

Tijdsbesteding

bron: twist 2011Monday, March 21, 2011

Welk scherm voor wat?

bron: twist 2011Monday, March 21, 2011

Aandacht per scherm

bron: twist 2011Monday, March 21, 2011

Wat kan je niet missen?

bron: twist 2011Monday, March 21, 2011

Monday, March 21, 2011

bron: Harvard Business Review

Internet junkiesgaan TV redden

Monday, March 21, 2011

bron: Harvard Business Review

De manier waarop we live evenementen bekijken is aan het veranderen

Monday, March 21, 2011

bron: Harvard Business Review

Advertenties tijdenslive evenementenblijken direct een hitte zijn op internet

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Interactie met de beelden op iPad?Monday, March 21, 2011

Statistieken in sport zijn van levensbelang

Monday, March 21, 2011

Live hartslag meten?Het kon al in 1986!

Monday, March 21, 2011

iPhone 4

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Make your own company TV Channel

Monday, March 21, 2011

Make your own company TV Channel

Monday, March 21, 2011

www.yubby.comMonday, March 21, 2011

www.yubby.comMonday, March 21, 2011

Automatisch zoekenop 30 video netwerken

Monday, March 21, 2011

www.yubby.comMonday, March 21, 2011

www.yubby.com

Eerste week:2.000 ingezonden videos300.000 unieke kijkers

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews

Monday, March 21, 2011

Volg Vincent Everts livein zijn elektrische Leaf

Monday, March 21, 2011

What are we going to talk about?

Monday, March 21, 2011

time consumption Web 1.0 Viral Marketing (PP) travelRSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-CreationGoogle Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

Monday, March 21, 2011

Web1.0

Monday, March 21, 2011

Web1.0

Monday, March 21, 2011

7Monday, March 21, 2011

7Monday, March 21, 2011

7Monday, March 21, 2011

7Monday, March 21, 2011

7Monday, March 21, 2011

How do we spend our time?

4%6%

19%

33%

39%

Monday, March 21, 2011

TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines

Monday, March 21, 2011

Time & advertisement

Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h

TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06

NewsPapers 20 min/day!750M adv revenueAdds ! 2,00 pp/h

Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 2,50 pp/ph

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

$32 billion sales 1 Billion searches/day Money from Adwords Almost nothing from

Youtube, Google earth/map, gmail, apps etc

Monday, March 21, 2011

Google adwords

Easy to set-upEasy to budgetPrice per keyword

Also onYouTube

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

PSV app voor iPhone en Android

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Complexity is huge! TBG-digital

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Augmented Reality met Layar

Monday, March 21, 2011

Monday, March 21, 2011

12

IMPACT ON BUSINESS

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

DELL Case

Monday, March 21, 2011

DELL Case

Monday, March 21, 2011

Dell notebooks

Monday, March 21, 2011

Dell notebooks

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

17

Monday, March 21, 2011

17

Monday, March 21, 2011

17

Monday, March 21, 2011

17

Monday, March 21, 2011

Monday, March 21, 2011

tekst

Monday, March 21, 2011

tekst

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

E-commerce worldwide

2010: !500B

+15%

bron: forrester

Web influenced: !3000BMonday, March 21, 2011

Online bestedingen

2010: 9 miljard euro

2009: 7,3 miljard euro

bron: thuiswinkel.org

Web-influenced 48 miljard

Monday, March 21, 2011

ProductinformatieSocial toolsMonday, March 21, 2011

ProductinformatieSocial toolsMonday, March 21, 2011

Monday, March 21, 2011

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

Monday, March 21, 2011

Monday, March 21, 2011

Customer service

Monday, March 21, 2011

Customer service

Monday, March 21, 2011

Monday, March 21, 2011

Its now mainstream!

Monday, March 21, 2011

Its now mainstream!

Monday, March 21, 2011

What are you doing in 140 characters

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

LondonCalling.mobiMonday, March 21, 2011

LondonCalling.mobiMonday, March 21, 2011

LondonCalling.mobiMonday, March 21, 2011

LondonCalling.mobiMonday, March 21, 2011

kindle

Monday, March 21, 2011

Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

151

Monday, March 21, 2011

Negroponte

152

Monday, March 21, 2011

Negroponte

152

Monday, March 21, 2011

Negroponte

152

Monday, March 21, 2011

Negroponte

152

Monday, March 21, 2011

Negroponte

152

Monday, March 21, 2011

Negroponte

152

Monday, March 21, 2011

Are books going away?

153

Monday, March 21, 2011

154

Monday, March 21, 2011

Tablet market in 2014

155

Monday, March 21, 2011

156

Monday, March 21, 2011

157

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

SonicView

Monday, March 21, 2011

HP WebOS

Monday, March 21, 2011

Playmate

163

Monday, March 21, 2011

Playmate

163

Monday, March 21, 2011

164

Monday, March 21, 2011

165

Monday, March 21, 2011

166

Monday, March 21, 2011

167

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Externe ervaringen met Telegraaf

175

Monday, March 21, 2011

176

Monday, March 21, 2011

beta

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube Facebooks

WEB 2.0

Monday, March 21, 2011

Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube Facebooks

WEB 2.0

Monday, March 21, 2011

Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube Facebooks

WEB 2.0

Monday, March 21, 2011

Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube Facebooks

WEB 2.0

Monday, March 21, 2011

Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube Facebooks

WEB 2.0

Monday, March 21, 2011

Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube Facebooks

WEB 2.0

Monday, March 21, 2011

Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube Facebooks

WEB 2.0

Monday, March 21, 2011

Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube Facebooks

WEB 2.0

Monday, March 21, 2011

Who talks

Monday, March 21, 2011

Blogs demografie

Bron: Technorati 2008Monday, March 21, 2011

Blogs demografie

Bron: Technorati 2008Monday, March 21, 2011

Blogs demografie

Bron: Technorati 2008Monday, March 21, 2011

Professional

Monday, March 21, 2011

Professional

Monday, March 21, 2011

7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce companys core values5. Encourage employees to use it6. Create blogging policies7. Have fine print

Monday, March 21, 2011

RSSMonday, March 21, 2011

RSS Readers

Monday, March 21, 2011

RSS Readers

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Social Networking

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Internet is pain!

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Communication 2.0

Monday, March 21, 2011

Communication 2.0

Monday, March 21, 2011

Why callvia computer?

Monday, March 21, 2011

Itspersonal!

Monday, March 21, 2011

Itspersonal!

Monday, March 21, 2011

Itspersonal!

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Wordprocessing 1951

Monday, March 21, 2011

Wordprocessing 1985

Monday, March 21, 2011

Wordprocessing 1985

Monday, March 21, 2011

Wordprocessing 2008

Monday, March 21, 2011

Wordprocessing 2008

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

Online collaborationMonday, March 21, 2011

Revisionscompare

Monday, March 21, 2011

Web 2.0 Trend:Co-Creation

Monday, March 21, 2011

Monday, March 21, 2011

Monday, March 21, 2011

49

Monday, March 21, 2011

Monday, March 21, 2011

Social Media

2.0

Monday, March 21, 2011

www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

+31647180864

Vincent Everts

Monday, March 21, 2011