erecruitment 2017 - bjorn veenstra & marloes peters (companymatch & essent)
TRANSCRIPT
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Cultural Fit in Employer Branding & Recruitment
Amsterdam, Emerce eRecruitmen17 - Essent & CompanyMatch
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Bjorn Veenstra Oprichter
CompanyMatch
Marloes Peters Sr. Adviseur Recruitment Marketing &
Employer Branding Essent
Wat is het? Wat levert het op?
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CompanyMatch introductie
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https://youtu.be/JJn6CyNCKRw
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> 400 werkgevers NL | DACH | BE | UK
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Gevestigd in Nederland, 12 collega’s
+ kantoor in Köln
+ kantoor in London
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Cultural Fit
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Sollicitatiegesprek
Het moment, wanneer je na enkele minuten realiseert: dit is niet de kandidaat die ik zoek…
Een goed CV, maar geen klik tussen de organisatie
en de kandidaat en andersom...
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Tot 20 % van alle nieuwe kandidaten verlaat de onderneming binnen 18 maanden…
[forbes]
…Cultural Mismatch
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De ‘missing link’ in recruitment
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“Kultur verspeist Strategie zum Frühstück”
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Culture eats Strategy for breakfast
- Peter Drucker
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Hoe groot is dit probleem eigenlijk?
Aantal mismatches bij werkgevers
● U.S.A. 66 % ● Italy 66 % ● U.K. 62 % ● DE 58 % ● FR 53 %
Global survey, conducted online by Harris Interactive© which included more than 6,000 hiring managers and human resource professionals in countries with the largest gross domestic product.
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De uitwerking van een mismatch
Global survey, conducted online by Harris Interactive© which included more than 6,000 hiring managers and human resource professionals in countries with the largest gross domestic product.
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Wat zijn de kosten van een mismatch?
● U.S.A. 25.000 Dollar ● U.K. 50.000 British pound ● DE 45.000 Euro
Global survey, conducted online by Harris Interactive© which included more than 6,000 hiring managers and human resource professionals in countries with the largest gross domestic product.
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Essent
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Cultural Fit in de praktijk
Pas jij bij essent?
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Why?
Wij geloven dat je gelukkiger bent, beter presteert en meer bereikt wanneer je werkt in een organisatie die goed bij je past.
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How?
Wij helpen werkzoekenden al in het online oriëntatieproces te matchen met de bedrijfscultuur van Essent.
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What?
Kandidaten matchen 1-op-1 met het werkgeversmerk Essent met behulp van de CM-widget
Zonder de ‘werken bij’ site te verlaten
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Sollicitatieproces / koppeling
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Resultaten
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Matchen in het orientatieproces
45.726 matches
in 3 jaar
1.112 in de laatste 30 dagen
46 % widget conversie. Dit is het percentage nog anonieme kandidaten dat zich in het online orientatieproces heeft gematcht ten opzichte van het aantal unieke bezoekers dat de pagina heeft bekeken met daarop de CompanyMatch widget.
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Functieprofiel van de anonieme gematchte career site bezoeker
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Feiten & cijfers in het sollicitatieproces
43 % van de sollicitanten (10.488) heeft zijn
CompanyMatch meegestuurd vanuit het
sollicitatieformulier (op eigen initiatief / niet verplicht).
Bron: Connexys.
42 % van de hires (489) had zijn CompanyMatch in
meegestuurd. Bron: Connexys
Gemeten over kalenderjaar 2016
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Recruitment team
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Cultural Fit: in gesprek met de kandidaat
Waarom?
Erkenning want de kandidaat heeft tijd geïnvesteerd en het
rapport niet voor niets meegestuurd.
Gespreksstof voor het sollicitatiegesprek.
Diepgang doordat verder ingezoomd kan worden op de
resultaten.
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Cultural Fit: in gesprek met de kandidaat
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Cultural Fit: what’s next?
Next step 1:
Doormeten van de conversie van anonieme career site bezoekers
naar een volledig afgeronde sollicitatie
Next step 2:
Doormeten retentie na 18 / 22 maanden Next step 3: Retargeting op basis van match data