equipment provider for telecom sector
TRANSCRIPT
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EQUIPMENT & SERVICE PROVIDER TO TELECOM OPERATORS
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Prepared For:
Sheikh Morshed JahanAssociate Professor
Institute of Business Administration, Dhaka University
Prepared By:
Sourav Paul ZR-37
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A defining Story
ChittagongHuawei: 100% deal with GP 2015.
Reason:Less costly. But products are not of best quality
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Ericsson PROJECT CHATTALA
Free installation of High quality equipment.Return of all Huawei Equipment.
What’s in it for them? All future Modification and upgrade of network will be done by ERICSSON
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Ericsson
Sweden based company operating in 180 countries
Started Operation in Bangladesh in 2003
Substantial growth: 84% till 2005
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Huawei
China Based Company.Started in Bangladesh IN 2005.
Market Share : more than 50% during 2015
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Key Players
Nokia
Alcatel-LucentSamsung
ZTE
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Market Attractiveness
A large domestic market exists because of large population.Educated and technically equipped manpower.
GOVERNMENT’S VISION TO MAKE A DIGITAL BANGLADESH WITHIN 2020
Opportunity
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Market Attractiveness
Changing Political Environment.Government Bureaucracy.
Threat
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Triple Triangle Framework
• Firm Level Analysis:
InternalCapit
al
Capacity
Initial Investment is very large.Maintenance cost depends on services done.
Innovator firms:Large R&D budget.Follower companies:Comparatively lower cost.Must have economy of Scale capacity.
Culture
Dependent on Local engineers.Cost management is one of main concern.
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• Industry level:
Triple Triangle Framework
MicroColla
bora
tor Com
petitor
Customer
Any disruptive Technology
Telecom. as they are servicing company.Also the equipment manufacturer.
Telecoms and Government projects
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• Macro-level Analysis:
Triple Triangle Framework
MacroGlob
aliza
tion Technology
State & Security
Very welcoming and local demand is high
LTE: (Long Term Evolution) 10 times more speed of Data than 3G.• 422 operators in 143
countries(2015) • 1 billion by the end of
year 2016.
3.6 billion by 2020 estimated LTE user.
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Business Canvas ModelKey Partners
Machinery and equipment supplier Logistic support provider Legal Consultants
Key Activities
InnovationsDelivering know-how Equipment leasing
Value Proposition
Infrastructure technical support
Sustainability
Customer Relationships
Post Sales service
Timely delivery
On demand service
Customer Segments
Telecoms operators
Government Key ResourcesTechnological knowledge Technological experience Capital Global Acceptability
Channels
B2B Marketing Direct Communication
Cost StructureProcurement of Materials is the most expensive.Business works on Credit so a large Working capital is requiredMore spending on innovation and developing new products.Shipment of machineries from country to country.Certain period maintenance cost.
Revenue Streams
Industry works on Tenders so timely quality delivery is important
Bulk Buying is the norm
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Strategic Group Mapping
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Revenue Generation
Largest Market Share2nd Largest
Fastest Growth
Similar Revenue range
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Strategic Move
$10.2 billion$17.12 billion
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Financial analysis
Top
Low/Average
Highest in Asia
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Financial analysis
Upper middle
High
Highest USA & Europe
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Strategic diversification
vice-president
New targeted areas like cloud, IP networks, TV and media.
core business of radio, transmission and telecom services
CDMA-2g/3G upgrade contract from Gp-telenor in Bangladesh, Myanmar
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Strategic diversification
'programmable world’ ,nearly all the people carrying billions of devices can be connected with software.
Rajeeb Suri, CEO, NOKIA
Connecting Software
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Strategic Diversification
Micheal Kombes
serve additional set of customers and areas beyond the traditional service provider market.
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NOT
Beginning of new Technological Era