TELECOM SECTOR

OF INDIA

PRELIMINARY STUDY• Industry time line and Important milestone.• Growth Drivers • Segmentation of Indian Telecom consumer market• Success factor

FACTS AND FIGURE OF TELECOM SEC.

• Subscribe Base-Graph [Increase] • Subscribe Base-Rural, Urban [share]• Tele Density-Rural,Urban• Internet subscribes-increase, Narrowband, broadband• Trends in tariffs• Additional Services- MNP, paper pulse• Wireline –change,increase,Price,share,rural and urban.

Carrier opportunity

PRESENTATION OUTLINE

IND

UST

RY T

IMEL

INE

1980 1986 1986 1994 1996 1997 1998 2000 2001

Department ofTelecommunication set up

VSNL incorporated to provide international

telecom services

MTNL incorporated to provide fixed-line telephone services in

Mumbai and New Delhi

Government announces the National Telecom Policy,

opening up the basic service sector to private player

Licenses for 20 cellular circles issued

Telecom Regulatory Authority of India established by

government

ISP business opened up to operators other than

DoT and VSNL.

TRAI issues the first tariff order and cuts

domestic and international long

distance telephony charges

Allows basic operators to provide WLL services on

a restricted basis

FIXE

D LI

NE

SEGM

ENT

CAPA

CITY

EXPA

NSIO

N O

F FI

XED

LINE

EX

CHAN

GEW

IREL

ESS

SEGM

ENT

Vast

ge

ogra

phic

expa

nse

Low

call

cost

sin

ce 2

002

Natio

nal

roam

ing

facil

ities

on

GSM SM

S fa

cility

Redu

ced

cost

of

han

dset

s

Wire

less

did

the

mag

ic in

rem

ote

ares M

obili

ty, i

nter

net

and

easy

acc

ess

CDM

A 3

in o

ne

adva

ntag

es

save

s 80-

90%

in

inte

rnati

onal

ro

amin

g (g

loba

l

calli

ng ca

rd)

SMS

facil

ity

Redu

ced

cost

of

hand

sets

Redu

ced

cost

of

hand

sets

GROWTH DRIVERS

SEGMENTATION OF INDIAN TELECOME MARKET

YOUTH | YOUNG PRO | SME | SPECIAL | FAMILY

For the youth, mobile phones are not just a necessity

This segment particularly values prepaid schemes with free SMS

services

Providing services like Group talk and Group SMS

They generally prefer using post paid schemes

with value added services like information about

stock market, news updates and so on.

This segment mainly consists of people who are swathing over

from landlines to mobile phones, seeking a cost advantage

Focus here is on economy-packeges rather than value added services

This segment includes a small but growing which

requires largely customized services

sought by celebrities, politicians, CEO’s and the

super-rich

Geographically dispersed families tied by the same cellular service providers

may get cost advantages in terms of lower pulse rates

MARKET FACTORS

MATURE MARKETS

Product design, user interface pricing.

Time-to-market.

Flexibility to respond to mobile network operator requirements.

GROWTH MARKETS

Product design, user interface pricing.

Ability to adapt to me-too approach/imitate

Ability to flexibly deliver large volumes.

STRATEGIC FACTORS

ECONOMIC FACTORS SIZE( NUMBER OF HANDSET GLOBALLY)

AVERAGE SELLING PRICE PRODUCT EFFICIENCY

OVERHEAD

SUCCESS FACTORS

SHALL HAVE FACTORS

• Social Relationship• Power• EQM• Entertainment• Security

MUST HAVE FACTORS

• 3 Minute Value• Simplicity• Additional Benefit• Customer Friendly

tariff structure

SUCCESS FACTORS

SHALL HAVE FACTORS

• Social Relationship

• Power• EQM• Entertainment• Security

Possibility to intervene in the others people life

.

SMSCommunicate without

giving the receiver the chance to reply directly.

EASIER | QUICKER | MORE

Phonebook of cell phonesLike E-mail

Maximize benifi ts

Entertainment or Gaming console

Information of customer kept

confidential

MUST HAVE FACTORS

• 3 Minute Value• Simplicity• Additional Benefit• Customer Friendly

tariff structure

SUCCESS FACTORS

Mobile application has to produce a clear, perceived

value for the customer within a

short period of time .

It should be easy to understand and the customer should be

able to use the services like

GPRS ,caller Tunes

Fun, cost saving ,tie saving or location based additional value.

PRELIMINARY STUDY• Industry time line and Important milestone.• Growth Drivers • Segmentation of Indian Telecom consumer market• Success factor

FACTS AND FIGURE OF TELECOM SEC.

• Subscribe Base-Graph [Increase] • Subscribe Base-Rural, Urban [share]• Tele Density-Rural,Urban• Internet subscribes-increase, Narrowband, broadband• Trends in tariffs• Additional Services- MNP, paper pulse• Wireline –change,increase,Price,share,rural and urban.

Carrier opportunity

PRESENTATION OUTLINE

6-Mar 7-Mar 8-Mar 9-Mar 10-Mar 11-Mar0

100

200

300

400

500

600

700

800

900

98.77165.11

261.07

391.76

584.32

811.59

Millions

The Wireless Subscriber base

6-Mar 7-Mar 8-Mar 9-Mar 10-Mar 11-Mar

55.32

45.9

37.9135.8 35.62

33.21

Millions

Millions The Wire line Subscriber

base

2005 2006 2007 2008 2009 2010 2011 20120

10

20

30

40

50

60

70

80

Series1; 12.86

18.23

26.22

35.98

53.34

70.09

Density

TELEDENSITY

Jan-06 Jan-07 Jan-08 Jan-09 Jan-10 Jan-110

2

4

6

8

10

12

14

16

18

20

5.59

6.93 7.23 7.32 7.417.78

1.35

2.34

3.87

6.22

8.77

11.89

6.94

9.27

11.1

13.54

10.18

19.67

Narrowband Broadband Total

INTERNET SUBSCRIBERS

VALU CHANGES IN TARIFS

LOCAL Rs 15 Ps 60

STD Rs 37 Ps 60

ISD Rs75 Ps 7

Particular 2009-2010 2010-11

Revenue of public companies 37390 33976

Revenue of Private sector companies 113270 132776

TOTAL REVENUE 150660 166752

FINANCIAL PERFORMANCE

PRELIMINARY STUDY• Industry time line and Important milestone.• Growth Drivers • Segmentation of Indian Telecom consumer market• Success factor

FACTS AND FIGURE OF TELECOM SEC.

• Subscribe Base-Graph [Increase] • Subscribe Base-Rural, Urban [share]• Tele Density-Rural,Urban• Internet subscribes-increase, Narrowband, broadband• Trends in tariffs• Additional Services- MNP, paper pulse• Wireline –change,increase,Price,share,rural and urban.

Carrier opportunity

PRESENTATION OUTLINE

MARKETING

SALES EXECUTIVE

MARKET ANALYST

HR

CUSTOMER RELATIONSHIP

MANAGER

TASK FORCE MANAGER

CARRIER PROSPECTS

THANK YOU