epc advanced business aspects training. chapter 1 introduction
TRANSCRIPT
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EPC Advanced Business Aspects
Training
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Chapter 1Introduction
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3
Chapter 1: Introduction
Chapter 2: The Global Vision
Chapter 3: Benefits of EPC/RFID
Chapter 4: EPC/RFID Deployment
Chapter 5: Examples of Applications
Chapter 6: The Consumer
Introduction
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Chapter 2The Global Vision
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The Internet of Things
The Internet (of information) expands to the real world: an Internet of Things emerges
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The Internet of Things
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Internet is an island
Today’s Internet is an island in the gulf of physical objects: only connected through human (manual) inputs
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Benefits of the Internet of Things
• Status (capture & report)
• Diagnostics (troubleshoot)
• Upgrades (augment performance)
• Control/Automation (device cooperation)
• Profiling/Behaviour Tracking (performance)
• Replenishment/commerce (consumption)
• Location Mapping and Logistics (sales)
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Over 100 trillion items per year
1 bio
2 bio
6.5 bio
10000 bio
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The size of the future market
Total number of tags purchased annually (in Millions)
86,700
22,400
3,220144
0
20,000
40,000
60,000
80,000
100,000
2007 2012 2017 2022
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The size of the future market
Total number of locations with RFID readers
453,000
144,000
30,7102,750
0
100,000
200,000
300,000
400,000
500,000
2007 2012 2017 2022
Total number of RFID readers deployed
6,268,500
1,161,800176,2807,630
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
2007 2012 2017 2022
Available at www.bridge-project.eu
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We only can manage what we can measure.
Physical world
UbiComp-Technologies
Machine sensing
Cos
t o
f da
ta e
ntry
Punch card Keyboard Barcode
Manual measuring
Information systems & the Internet
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No measures means potential business problems
•Average OOS level in retail industry: 8.3%
•Average shrinkage rate for supermarkets/grocery in US: 1.5% of sales
•Average deduction level for inaccurate invoices: 9.9% of annual invoiced sales in US
•Cost of unsellable food and grocery products in US: 1% of sales
•Product counterfeiting is estimated to account for between 5 and 7% of world trade
Source: C. Tellkamp, E. Fleisch, Auto-ID Lab St. Gallen
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Recent advances in miniaturization, sensor & communication technology, and new materials drive for a new computing paradigm
Time
Min
iatu
riza
tion
an
d c
ost
re
du
ctio
n
(2) PCs
(1) Mainframe
(4) Smart Things
(3) Mobiles / Smart Cards
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The most widely deployed Technology: RFID
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Leveraging RFID in retail
Source: C. Tellkamp, HSG; Gartner
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The opportunities are multi-fold:
Search & Find Trust Linking Information
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The correct medication to the right patient
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Smart T-Shirts
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Anti-counterfeiting solutions are under study
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STOLPAN Project
Retail Back-Office
Solution
Credit Card
Middlew
are
Mid
dlew
are
Middleware
Middleware
ProductInfo
Loyalty program
Project Goals: EPC and NFC compatible mobile phones EPC based product information EPC based product authentication NFC based loyalty programs EPC triggered mobile advertisement NFC based self check out and mobile payment
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New items are tagged everyday…
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… for various purposes
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RFID enables new business models
Sensors
GPS
Source: Courtesy of F. Mattern, ETH Zürich
Risk-based-pricing
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Technology that reaches the consumer
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Summary
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Chapter 3Benefits of EPC / RFID
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What are standards?
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Why do we have Standards?
OK?
OK?
OK?
OK?
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Benefits of using standards
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Benefits of Global Standards
Reduce costsSpeeds customer acceptanceEncourage innovationReduce complexity
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Global Standards & Competitive Advantage
TDMA
CDMA
PCSGSM
Standards allow technology providers to focus on innovation, not translation and intermediation
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The role of EPCglobal standards
Role of Global Standards
Encourage Technology Innovation
Foster competition Guaranteeing Interoperability
Common Protocols for exchanging information
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The benefits of EPCglobal standards
Benefits of Global
Standards
Encourage Technology Innovation
Lower Costs of products and implementation
Foster competition Guaranteeing Interoperability
Smooth integration with existing infrastructureLower Cost of Changes
Common Protocols for exchanging information
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Overview of RFID benefits
Fully automated data capture
Analysisapplication
Best business decisions
RFID is a tool allowing Increased Visibility
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RFID vs Barcodes
Benefits of EPC / RFID over Bar Codes:
Attributes EPC / RFID Bar Code
Data transmission Electromagnetic / Wireless
Optical
Reading capability
Non-line of sight Line of sight
Tag reading Multiple One by one
Reading speed 500 / minutes 80 / minutes
Moving object reading
Yes No
Data modification Read & write Write once, read many
Data volume 1 bit ~ 16 Mbytes < 100 bytes
Access security High Little but possible
Anti-collision Possible Not possible
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Complying with mandates
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ALE and EPCIS provide increased visibility
ReaderReader
EnterpriseApp
EnterpriseApp
ReaderReader
R R
EdgeEnvironment
Data CenterEnvironment
palletelectric eye
conveyor
Filtering & CollectionFiltering & Collection
PalletizerCapture App
PalletizerCapture App
ALE
EPCIS
Reader Protocol (LLRP)
“between the time the case crossed the two beams at location L, the tag X was read with temperature T”
“at time T, the association of the following case tags to the following pallet tag was created at palletizer #3, to fulfill order #1234”
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Supply Chain Visibility
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Inventory Visibility
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Chain of Custody visibility
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Visibility of maintenance
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Visibility of counterfeit products
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Visibility is only the starting point
EPC Readings
ALE EPCIS
Trend Analysis
Problem Identification
Operational Performance
Management of Solutions Providers
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Benefits for the producer
Visibility of Production Processes
Quick reconciliation of shipments
Just-in-time production and delivery
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Benefits for the seller
Reduced safety stocks
Availability of products
Reduced theft
Speedy check outs
Improved after sales
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Customer satisfaction
Where is my product?
Your product was last seen in Store #23, at
10am Tuesday, during receiving
Data flow
Data flow
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Summary
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Back-up Slides
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• Calculating ROI for implementing EPC / RFID
• The checklist below summarizes some of the key financial items
• incurred in EPC / RFID implementations
Understanding the Financial Aspects
One time set up cost:
RFID reader
Middleware
RFID printers
Networking & cabling
Enterprise system integration
Consulting
Training
PC
Recurring cost:
RFID tags
Maintenance cost for
hardware & software
Training
BACKUP SLIDE
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• ROI Calculation Tools Available in the Market
• EPC Value Models• Developed by Stanford University, Massachusetts Institute of
Technology• (MIT) and EPCglobal US, aimed to identify business issues and
drivers• where EPC / RFID is expected to have the greatest impact &
quantify• expected value of EPC / RFID implementation.
• URL: • http://www.epcglobalna.org/dnn_epcus/SubscriberTools/
FinancialPlanning/EPCValueModels/tabid/225/Default.aspx
Understanding the Financial Aspects
BACKUP SLIDE
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• ROI Calculation Tools Available in the Market (Con’t)
• RFID Cost Tutorial
• Developed by EPCglobal Inc. is a reference tool for companies planning to
• make an investment in RFID technology. EPCglobal recommends that the cost
• items, phase structure and timeline presented herein be modified to suit the
• specific needs of the organization.
• URL:
• http://www.epcglobalinc.org/what/cookbook/chapter2/
Understanding the Financial Aspects
BACKUP SLIDE
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Benefits from Future EPC / RFID Trends
When RFID technology is commonly used in the future with sensing technologies, some potential use and benefits can be obtained:
• Temperature tracking
• Humidity monitoring
• Tilt indicator
• Accelerometer monitoring
• Pressure monitoring
BACKUP SLIDE
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Chapter 4EPC / RFID DEPLOYMENT
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Introduction
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©2008 GS15656
Think of a major change
Think of any major change that you have seen undertaken in a business……
A grand new machine
installed……..
Launching a new product
A new computer
system
Can you think of a major change that has taken
place where you work ?
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Preparing the change
Changes need:• Planning
• Organisation• Collaboration
• Purpose• Objectives
• Review
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©2008 GS15858
Use the same common sense approach
Don’t leave your brain in the car park just because it’s radio !
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Business Context
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Getting The Business Context
EPC and RFID implementation is not only about technical aspects
EPC and RFID are tools for a
business change in your operations.
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Business processes Are Key
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EPC / RFID can now impact your business processes
PROCESSES ARE KEY
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©2008 GS1Slide 63
Who Will Be Involved…
Many departments will be involved so
involve them early.
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The Business Case
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©2008 GS1Slide 65
The Business Case
Financial
Efficiencies
Customer Service
Customer Satisfaction
Environment
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©2008 GS1Slide 66
The Business Case – Common Benefits
Financial
Customer Service
Efficiencies
Customer
Satisfaction Environment
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©2008 GS1Slide 67
The Business Case – Financial Benefits
Lower costs
Less inventory
Less work
Supply chain velocity
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©2008 GS1Slide 68
The Business Case – Efficiency Benefits
Better visibility
Standard terms
Common understanding between trading partners
Lower shipping errors
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©2008 GS1Slide 69
The Business Case – Customer Service
Time to market
Customer Response Time
Returns processing
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©2008 GS1Slide 70
Business Case – Customer Satisfaction
Information
Warranty provision
Better service
Anti-Counterfeiting
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©2008 GS1Slide 71
The Business Case – The Environment
Better Disposal
Lower recycling costs
Tracking of hazardous material
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©2008 GS1Slide 72
The Business Case – Time
Time is Money
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©2008 GS1Slide 73
The Business Case - Summary
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Deployment Objectives
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©2008 GS1Slide 75
Deployment Objectives
Set clear and specific
objectives
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©2008 GS1Slide 76
Sample Deployment Objectives - Processes
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Situation Analysis
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©2008 GS1Slide 78
Situation Analysis
A key factor to successful RFID deployment is understanding what exists before the change
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©2008 GS1Slide 79
Situation Analysis – Key Factors
What are the current processes ?
Where and how are they carried out ?
Who executes them ?
Where are items identified in the processes ?
Why is identification necessary for those processes ?
What materials move into and out of the processes ?
What information is key about each item ?
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©2008 GS1Slide 80
Situation Analysis – Common Tools
Process Maps
System Maps
RACI Chart
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©2008 GS1Slide 81
Situation Analysis – Radio Assessment
Radio energy can be impacted by many things,
so, assess your environment in this respect
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©2008 GS1Slide 82
Situation Analysis – Radio Assessment
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©2008 GS1Slide 83
Situation Analysis – Radio Assessment
Readermodule
Antenna TagHost
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Building the Team
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©2008 GS1Slide 85
Building The Team - Principles
• Team-leader• Key stakeholders• Business knowledge
within team• Open attitude
towards change
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©2008 GS1Slide 86
Building The Team – Executive Sponsor
Executive Sponsor:
• Sets the goals and direction for the program
• Enables you to get the resources and commitment
• Senior executive within the company• Leads a function or division if possible
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©2008 GS1Slide 87
Building The Team – The Core Team
The Core Team:
• Stakeholders (right from start of program)
• Guides program according to agreed goals and objectives
• Acts as a link into the rest of the company
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©2008 GS1Slide 88
Building The Team – Motivation
Motivate beyond the initial enthusiasm
Hold regular training sessions, team feedback reviews,
team outings etc.
Be frank about what is working and what isn’t
Seek the team’s ideas on how to make progress.
Reward exceptional individual contributions
Reward achievement of major milestones by the whole team
THANK YOU!
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Requirements Gathering
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©2008 GS1Slide 90
Requirements Gathering - KPI’s
Measurable Objective = Increase Average
Revenue per Customer from 10 to 15 US Dollar
by End Of Year 2008
KPI = Average Revenue per Customer
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Planning
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©2008 GS1Slide 92
Planning
“No battle plan survives contact with the enemy”
Count Helmut von Moltke the Elder
1800 – 1891
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©2008 GS1Slide 93
Planning – Why Do It At All ?
purpose and direction…
what is expected and when….
checklist…
communicate progress or issues…
dependencies...
what to do if things go wrong…
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©2008 GS1Slide 94
Planning – Level Of Detail
• Not too much detail…• For simple projects written list of
activities is ok• Larger projects require activities list,
usually spreadsheet• Large complex projects involving
multiple teams, skills and functions over a longer period of time best planned using integrated project planning tool
Not planning at all is planning to fail !
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Process Integration
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©2008 GS1Slide 96
Process Integration - The Basics
Integrate new
processes carefully in
order to minimize
disruption and risks
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©2008 GS1Slide 97
Process Integration - How
Document and understand the existing and new processes so as to
minimize risks and misunderstandings
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The Pilot
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©2008 GS1Slide 99
The Pilot - Why Do It At All ?
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©2008 GS1Slide 100
The Pilot - How - Start Small
Small is beautiful – until you know it works !
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©2008 GS1Slide 101
The Pilot - How - Start Small
… and / or a few locations then expand if these trials are successful
Select initially a few products …
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©2008 GS1Slide 102
The Pilot - How - Predict & Compare
For each part of the pilot:
Describe the new processes and what to expect
During the pilot:
Monitor and record what actually happens
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©2008 GS1Slide 103
The Pilot - How - RFID
RFID equipment usually requires adjustment – this is normal !
You can ensure interoperability of tags and equipment by
ensuring that they are certified
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©2008 GS1Slide 104
The Pilot - Completion
Show the Executive Sponsor and the Core Team the pilot’s results and get agreement to deploy.
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Deployment
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©2008 GS1Slide 106
Deployment - Providing Support
Full deployment = full risk !
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©2008 GS1Slide 107
Deployment - Providing Support
You should ensure adequate level of support, either remotely or locally
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Measuring Success
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©2008 GS1Slide 109
Measuring Success
Project success comes in many forms
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©2008 GS1Slide 110
Rewarding Success
Don’t forget to reward success
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Regulatory Considerations
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©2008 GS1Slide 112
Regulatory Considerations
Ask your solution provider to ensure that your equipment is operating within the regulations for your
country
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Chapter 5
Examples of applications
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©2008 GS1Slide 114
Introduction
Some applications of EPC/RFID
• Asset Management (Nortura)• Track and Trace in the Book industry (Byblos)• Outbound / Inbound in the textile industry (Lemmi)• RFID in healthcare (Hospital Speising)• Cold Chain (Nestlé)• Baggage tracking (Hong Kong Airport)• Visibility in complex retail chain – (Wal*Mart)• Optimising manufacturing processes (Griva S.p.A)
Recommended exercise
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©2008 GS1Slide 115
Asset Management: Nortura
• Norwegian company
• Meat manufacturer
• Employs 6.800 people
• Annual sales €2 billion
• Organized as a cooperative owned by
approximately 30,300 farmers
• 41 municipalities in 18 counties
Problem: Today nobody knows where, which and how many
Returnable Transport Items (RTI) are spead along the
supply chain
Source: Nortura
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©2008 GS1Slide 116
• Benefits
• Automatical RTI lifecycle control
• Documentation of RTI lifecycle (cold, freezing cold, washing, etc)
• Real time inventory
• Prediction of RTI need
• Process management project
• RFID tag inside 80000 crates with GRAI
• 73 RFID readers
• Employee ID coupled with GS1 GRAI
• Each person gets performance feedback
• ROI: 3 months
Source: Nortura
Asset Management: Nortura
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©2008 GS1Slide 117
Track & Trace in the book industry - Byblos
• Portuguese company
• Bookstore
• 50,000-square-foot store
• Receiving more than
200,000 products per
week
Source: Byblos
Problem: Problems for localising
products resulting in high costs
of inventory and poor customer
service
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©2008 GS1Slide 118
• Solution
• 250,000 books, games and
videos tagged
• 40 RFID-enabled kiosks
• 13 incorporates RFID
security gates
• 14 RFID point-of-sale
(POS) reading stations
• 10 RFID Handhelds
Source: Byblos
Track & Trace in the book industry - Byblos
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©2008 GS1Slide 119
• Benefit
• 30% less stock
• Possibility to handle more
customer at POS
• Faster localisation of items
• Faster reposition and re-
ordering of sold items
• Possibility of daily and full
inventory
Source: Byblos
Track & Trace in the book industry - Byblos
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©2008 GS1Slide 120
Outbound / Inbound in the textile industry - Lemmi
• German SME company
• A leading children’s
wear manufacturer
• Founded in 1959
• Employs around 50 people
• Produces over 1 million
garments per year
Problem: Poor stock turn over
Source: Lemmi
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©2008 GS1Slide 121
• Solution
• 100 % of merchandise is tagged
• Integrated Solution: RFID fully integrated into ERP
• Benefits
• Increase efficiency on all steps of SC
• Increase quality of deliveries from production to customers
• Precise information on goods in transit
• Strengthen relationships with customers
• Easy to use for all employees
Source: Lemmi
Outbound / Inbound in the textile industry - Lemmi
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©2008 GS1Slide 122
• Payback
• Stock turnover before tagging: 5,000 to 10,000 items per day
• Stock turnover after tagging: 20,000 items per day
• Increase of 250%-300% in receipt and shipment of goods
Source: Lemmi
Outbound / Inbound in the textile industry - Lemmi
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©2008 GS1Slide 123
RFID in healthcare - Hospital Speising
• Austrian company
• Orthopädisches Spital Speising
is part of Vinzenz groupe
• Total number of beds: 2221
• Hospital patients per year:
112359
• Workers in the hospitals: 4535
Introduction of RFID in instrument
cycle of a hospital
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©2008 GS1Slide 124
Benefits • Detection of specific medical equipment
and inventory within the hospital • Better process transparency • Automated documentation• Simplification of logistics operations • Automation of ordering • Quality improvement in the process
chain • Risk reduction in the area of application • Reduce storage costs • Increase the cost-efficiency • Patient safety
RFID in healthcare - Hospital Speising
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©2008 GS1Slide 125
Cold Chain - Nestlé
• World's largest food company:
• 2007 sales – $98 billion
• 130 operating Markets
• 450+ factories in 87 countries
• 250,000 employees
• 130+ main brands
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Ice Cream does not like heat shocks
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Objectives of the trail 2007
Evaluate technical feasibility of a temperature monitoring solution along the entire cold chain
Evaluate the real advantages compared to actual situation, for all organization areas involved.
During kick-off meeting in June discovered other interesting issues....
Assess solution for several business needs: - Freezer traceability - Better support on freezer maintenance issues - Service to big customers (e.g. theme parks):
efficient & automatic HACCP freezer performance warranty for a better support
on sales activities - Systems integration requirements
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Installed Sensors - Distribution
DeliveryTruck
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In Freezer View
Simple to install – 5 minutes
No maintenance
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30° External-18°C in Cold Store-10°C deliveryFirst delivery at -23°CLast delivery at -10°C !!!
Problem with temp probe and compressor on the truck
Secondary Distribution
External temperature
Cold store temperature Truck temperature
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Example: Store Freezer Activity
-12°C constantToo warm
Continuous defrosting.......Ice cream quality will be a problem
Freezer well regulated at- 22°C
Too cold Different from day & night?
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Key Benefits
Improved visibility of the cold-chain: Better understanding of:
Freezer performance & management Temperature cycles – warning signs
Improved quality control of products Quality & Safety Improved product taste / experience Lower 'bad goods' & insurance write offs
Potential energy savings Added value services to Distributor
Production(cold store)
Primary DC
Depot / Distributors
Restaurant, Bar, POS
Primary transport
Primary transport
DeliveriesConsumer
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Some results and conclusions
At the beginning we talked about benefits in terms of: Legal duty ensure quality in the food chain Quality of product and brand image on market Cost of bad goods Insurance costs
Today we also talk about: Better management of installed freezeer : traceability, sobstitution, maintenance,
allocation, energy consumption
Marketing & sales support: service to customers (HACCP due activity, freezer performance, maintenance guide) allocation and match model/version freezer-location-invoicing
Support for research & development: thermal history of singles batches, development of product
Better efficiency on quality control: coverage, efficiency & “best practice”
Significant opportunities for added value
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©2008 GS1134134
Baggage tracking – Hong Kong Airport
• One of the busiest airport in the world
• Passenger: 350 million per annum
• Air cargo: 3 million tons per annum
• Named the world’s best airport by
Sky Trax (UK) in Apr 2004 & received
special recognition award from IATA
• ~ 40% of luggage handled comes
from transfer flights
• Major hub to/ from mainland &
volume is expected to be increasing
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©2008 GS1135135
Issues• Currency bar code system is 85-95%
read rate (Manually handling failures) • Remove & check all Unit Loading Device
on the plane to identify baggage• Security measurement• Velocity and Baggage handling accuracy
Solutions• Deploy RFID technology on extensive
baggage-handling facilities alongside the bar code system to bring up visibility, improve accuracy and efficiency, step up security measurement
Baggage tracking – Hong Kong Airport
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©2008 GS1136136
Benefits• Improve customer satisfaction• Improve security• Cut operating costs
Baggage tracking – Hong Kong Airport
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©2008 GS1137137
Visibility in complex retail chain - Wal*Mart
• Walmart operates retail stores
worldwide in various format
• Products allocated through 90 DCs
and/or direct from manufacturer
• Total sales 2004 – US$ 256.3B
• Requested EPC RFID tagging by Jan
2005 to increase supply chain visibility
and eliminate many manual process.
• Estimated annual saving is ~ 3.3% of
sales (i.e. ~ US$ 8B)
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©2008 GS1138138
Visibility in complex retail chain - Wal*Mart
Issues
• Without merchandise visibility along this huge supply
chain may lead to Out Of Stocks, shrinkage, and
operation inefficiency that could ultimately reduce
competitive advantages
Solutions
• Mandated suppliers to affix EPC compliance RFID
tags to cases and pallets before shipping to Wal-mart’s
DCs. The tags allow Wal-mart utilize automatic
tracking on product movement that will provide product
visibility without additional human intervention.
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©2008 GS1139139
Visibility in complex retail chain - Wal*Mart
Benefits
• Eliminated many manual
processes in the area of I)
receiving, ii) product movement
in warehouse and DC, iii)
shipping to stores, and iv)
paying suppliers.
• Reduce inventory shrinkage
and out-of-stock situations.
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©2008 GS1140140
Visibility in complex retail chain - Wal*Mart
Benefits
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©2008 GS1141141
Optimising manufacturing processes – Griva S.p.A
• Italian company
• Founded 1955
• A leading high-volume textile manufacturer
• Employs 70 people
• Annual sales €14 million
• Markets – 60% domestic, 40% foreign
• 300,000 rolls of fabric per year
• Reliance on automated manufacturing systems with integrated
logistics
• “An improvement in productivity was critical to our ongoing
competitiveness. Until recently, we could not accurately control
the contents of the roll” Gualtiero Casalegno – President, CEO and owner
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©2008 GS1142142
• Fabric is woven and then rolled onto cardboard tubes
• Alien Gen 2 EPC compliant readers and tags• EPCglobal numbering system• Compliant with European (ETSI) regulations• Strategic read points from production to
warehouse• Harsh manufacturing environment
• High temperatures
• Water and high humidity
• Harsh chemical agents for dying• Griva needed a robust system with complete
fabric roll traceability without being intrusive to the production process” Claudio Bertolo – Marketing Manager, Simet
Optimising manufacturing processes – Griva S.p.A
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©2008 GS1143143
• Visibility
• Tracking of textile rolls through production
• 15 separate dying and coating stations
• Improved accuracy in production treatments
• Accurate information to customers
• Fabric can be sorted automatically
• Readers at checkpoints supports decision making by systems and operators
• Cost effectiveness
• Reduced manual effort in:
• determining most cost effective transportation options
• Building customized shipping boxes
• Identification of products
Optimising manufacturing processes – Griva S.p.A
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©2008 GS1144144
• Production velocity
• Before – 400 rolls per day (2 x 10hour shifts)
• After – 600 rolls per day (2 x 8 hour shifts)
• From 20 rolls/hour to 37.5 rolls/hour…….+87.5%• ROI
• 30% after 9 months
Optimising manufacturing processes – Griva S.p.A
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Recommended exercise
GROUPS (4 to 8 persons)
20-30 Minutes
Benefits of EPC / RFIDMajor Challenges of EPC / RFID implementation
Proposed applications:• Inventory control• Outbound / Inbound• Smart Shelf• Track and Trace• Anti-counterfeiting• Supply Chain Visibility
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Summary
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Chapter 6The Consumer
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Res
pons
ible
Use
Aw
aren
ess
Consumer Acceptance
Consumer Acceptance
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Awareness
Consumer Awareness Guidance available at www.discoverrfid.org
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Responsible use
Basic principles on Consumer confidence can be found at:
http://www.discoverrfid.org/how-it-works/your-rights/data-protection-guidance.html; Consumer Guidelines for EPC on Consumer Confidence ICC Privacy Guidelines on RFID Centre for Democracy and Technology
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Addressing Consumer Benefits
http://www.discoverRFID.org
http://rfidabc.de/
http://www.fashiongrouprfid.com
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Consumer Benefits – Patient Safety
Patient Safety - Stay Healthy
New born identified with RFID bracelets preventing mix up
Blood products are tracked and match with the patient Id
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Consumer Benefits – Food Safety
Food Safety – Eat wellRFID helps monitoring of freshness and quality of products
RFID enables controls of authenticity and origin
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Consumer Benefits – Quality of Life
Quality of Life – Get what you want
RFID enhances the shopping experience
RFID improves the postal service and speeds up the delivery
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Consumer Benefits – Quality of Life
Quality of Life – Feel safe
RFID helps ensure your airplane is properly maintained and does not contain counterfeit spare parts.
RFID helps you protecting your valuables from theft
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Consumer Benefits – Quality of Life
Quality of Life – Work better
RFID saves us time at toll booths
RFID protects workers in, contact with Dangerous Environments
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Consumer Benefits – Environment protection
Environment protection – Protecting Nature
RFID allows for better and easier recycling
RFID protects endangered species
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Practical Recommendations
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Data Protection Overview
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Why is data protection law important?
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General Data Protection Directive
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General Data Protection Directive
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Some important obligations
Data Controller MUST:
• Ensure accurate data is collected and only what is strictly necessary
• Ensure the data is processed for legitimate purposes
• Protect the integrity of the data from unauthorised access
• Notify to the data protection authority
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Some important obligations
Data Controller MUST:
• Obtain the consent from the person
• Or show the processing of the personal data is needed to perform the contract
• Or show the data is needed to protect the vital interests of the person
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E-Privacy Directive
http://ec.europa.eu/justice_home/fsj/privacy/law/index_en.htm
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Data Protection questions on RFID
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Summary