1.Definition of Good Food Food produced as close to home as possible, by family farmers and producers that use sustainable, humane, and fair practices. A rapidly growing movement driven by strong customer demand.

2. Good Food Movement Has Roots in Organic Food Organic farm pioneers launched an awareness of good food Healthy Soil = Healthy Food = Healthy People 3. Sir Albert Howard 1873-1947 4. J.I. Rodale US Organic Pioneer 5. Soils & Men Yearbook of Agriculture 1938 by U.S. Department of Agriculture 6. Organic Foods Production Act of 1990 Authorized the USDA to create organic standards and develop the National Organic Program 7. Proposed Organic Standards Inspire Vast Pro-Organic Campaign Sewage Sludge Irradiation Genetic Engineering Hormones and Antibiotics in Meat and Dairy 8. USDA Receives 275,000 Comments Opposing Proposed Standards Kathleen Merrigan Appointed AMS Administrator 9. Explosive Growth with Organic $31.0 $30$20$10 $1 $0 19902011Nearly 20% annual growth Source: Nutrition Business Journal 10. Explosive Growth with Organic Organic/TransitioningAll Farms 300,000250,0005,000 4,120250K 200K4,000200,000 3,000 2,230150,000 2,000100,000 50,0001,00000 20012011Roughly 20% Decline Increase in total acreage - Consolidation Source: Statistics Canada statcan.gc.ca20012011Almost 100% Increase In 2006 an additional 11,937 farms reported Organic but Not Certified status. 11. Explosive Growth with Organic Sales of organic up almost 300% 20062012 40% fresh produce ~40% Canada grown Total Canadian organic food sales 2012: $3.0B Total Canadian organic market 2012: Source: Organic Trade Association - http://www.ota.com/pics/media_photos.171.img_filename.pdf $3.7 Billion 12. US and Canadian OrganicCertification standards are equivalent 2009 international agreement 13. Challenges with Organic Food 14. Worker Treatment Labor treatment left out of organic standards 15. Food Miles 16. Local is the Hottest Trend in the Restaurant Industry 17. Farmers Market Growth - USA 18. Farmers Markets - Canada$3.09 BillionFarmers Markets Impact the Whole Economy!This was theeconomicimpact offarmersSource: http://www.farmersmarketscanada.ca/markets in Canada in2008.Just one of the findings from a new national study and a number every policy maker should know. 19. Community Supported Agriculture (CSAs)John Petersons film, The Real Dirt on Farmer John is a great story about his family farm and its path to becoming a successful CSA. 20. Sustainable Animal Production 21. Packaged Goods Sales of food by artisans is booming! 22. The Economics of Local and Organic Agriculture Jobs + Economic Development + Strong Public Support = OpportunityPhoto: Savor Ottawa 23. Locally Grown Food is the latest student causeThe new activist phrase on campus is eat local. Time Magazine, Whats Cooking on Campus 24. Local Food Sales Disparity 25. Scaling Up is the Biggest Challenges in the Good Food Movement 99% of all food consumed flows through wholesale markets Little of this comes from local and sustainable sources Why is this? 26. Not Enough Farmers 27. Lack of Food Processing for Local/Sustainable Food 28. Lack of Aggregation and Distribution Infrastructure 29. Good Food is Not Accessible to All in Urban and Rural Areas 30. Addressing These Barriers will Spur on the Good Food Revolution! 31. Transparency Direct purchasing gives people the opportunity to connect with producers Eco-labels give people more information about their food 32. Eco Labels Organic Naturally Grown Fair Trade 33. Sustainable Animal Production 34. Programs to Serve Food Deserts 1000 Green Cart Permits are available in NYC to sell fruits and vegetables across all five boroughs Mobile Good Food Market Toronto FoodShare Toronto launched in 2012 35. Urban Agriculture 36. Beginning Farmer Program Prairie Crossing Farm Incubator Farm Beginnings Hawthorn Valley 37. Just Food Ottawa Start-Up Farms Provides Land Access Alleviates Some StartUp Risks Provides Technical Assistance Provides Access to Equipment 9 Farms Incubated in 2013 Season 38. Greenmarkets US Leader in Food System Development Largest Farmers Market in America Greenmarket Co. YouthMarket Fresh Bodegas New Farmer Development Program EBT at Farmers Markets 39. Connecting Producers with Wholesale Buyers FamilyFarmed.org works with: Whole Foods Chipotle SYSCO Goodness Greeness OHare and Midway Airports McCormick Place Green Chicago Restaurant Coalition 40. Farm to School Programs Increasingly bringing fresh local produce to students $6 million in produce from local farms/ABF chicken 41. Wholesale Success Manual and Training Teaches farmers about: Post harvest handling Packing Maintaining the cold chain Build relationships with wholesale buyers. 42. Food Safety Is Key to Ensure the Growth of the Good Food Movement 43. The On-Farm Food Safety Project Funded by USDA RMA The On-Farm Food Safety Project (www.onfarmfoodsafety.org) is a website that helps farmers generate a customized food safety plan. 44. Why Do Farms Need a Food Safety Plan? Food Safety is key for farms of all sizes, regardless of the methods of land management and cultivation practices used by the grower. Foodborne illness can cause serious health issues, some even fatal. It is often required by wholesale buyers and for GAP certification. 45. The On-Farm Food Safety Project FamilyFarmed.org collaborated with the following organizations to develop this tool: Chipotle Mexican Grill Community Alliance for Family Farms Compass Group Cornell University Earthbound Farm Farm Aid FDA Goodness Greeness NSF Agriculture (formerly NSF-Davis Fresh) The Organic Center Produce Marketing Association SYSCO UC Davis United Fresh University of Minnesota USDA/Risk Management Agency Wallace Center at Winrock International Western Growers Wild Farm Alliance Wisconsin Dept. of Agriculture 46. Elements of a Food Safety Plan A written plan, based on GAP/GHP guidelines, that is unique to a particular farm. Involves a comprehensive assessment of risks for food contamination within an operation. Provides thorough documentation and records of how food was handled and stored. 47. Risk Areas The following risk areas are addressed in the decision tree questioning: General Requirements Worker Health and Hygiene Previous Land Use and Site Selection Agricultural Water Agricultural Chemicals Animal and Pest Control Soil Amendments and Manure Field Harvesting Transportation (Field to Packinghouse) Packinghouse Activities Final Product Transport 48. Record Keeping Templates & Training Materials Even if a farm has proper food safety practices, there is no way to prove they were followed if they are not documented. Plus, documentation is often required for wholesale contracts/third party certification. Each risk area section includes Forms and Training Materials templates to help you document food safety policies, training logs, and various checklists. All of these documents can be reformatted and adjusted to the needs of the individual operation. 49. Good Food Festival & Conference Good Food Festival & Conference has multiple elements including: Financing Conference Trade Show Policy Summit Meet the Buyers Event Farm to School Summit Festival Chef demos/workshops 50. Good Food Festival & ConferenceChicago March 13th-15th, 2014 51. Good Food Innovation and Financing Program Educates investors, bankers, and other financiers about business opportunities in local and sustainable food Brings economic development professionals into the emerging movement Links farmers and food business owners with capital Has connected businesses with over $5 million in financing, with the potential to create 300 jobs 52. Farms and Food Businesses are Landing Financing Through FamilyFarmed.org Connections 53. Farms and Food Businesses are Landing Financing Through FamilyFarmed.org Connections 54. FamilyFarmed.org Food Hub Consulting Three packinghouses launched: Blue Ridge Produce, VA Kankakee, IL Madison, WI 55. Building Successful Food Hubs 56. Eastern Ontario is a Hotbed of Good Food Agriculture Farms are consolidating across Canada/Ontario Small farm geography in Eastern Ontario resisted consolidation Local Farms better able to respond to local demand Kingston, Ottawa, and Toronto are hubs of development 57. Political Support for Local Food is StrongOntario Premier Kathleen Wynne is also Agriculture Minister and strong advocate for local food. 58. Good Research and Programs Spur Eastern Ontario Innovation Sustain Ontario Leading with research on farming, policy, and local food business opportunity ! " " # $ ! &' ( $ %$ )* * " +&, )" * $ $ - . $ )* , / ' . &, )+ . $ . &0 Sets stage to spur innovation in the Good Food sector 59. Ontario Local Food Act Enacted Nov. 5th 2013! 1. To foster successful and resilient local food economies and systems throughout Ontario. 2. To increase awareness of local food in Ontario, including the diversity of local food. 3. To encourage the development of new markets for local food. 60. Ontario Local Food Act New Local Food Fund $30 Million pledged over 3 years to support innovative new local food projects and create jobs 61. Building Distribution Channels Online Regional Food Hub Businesses Create Profiles Advertise Products Social Network Style Connections Almost 2000 Businesses ParticipatingWholesale Distributors and Retailers Regional Bricks and Mortar Food Hub Networking Developing 62. Ontario Greenbelt 1.8 Million Acres Largest permanently protected greenbelt in the world 5500 Farms Farms are 33% Smaller on Average 12% Higher Gross Income than Average 63. Building a Brand is Critical to Building Market Share Savor Ottawa Brands Local Foods in Restaurants, Butcheries, Farmers Markets, and Retail Stores Over 350 Member Businesses Events to Build New Markets 64. Local Organic Grains and Soy Homestead Organics Building the whole supply chainPhotos courtesy of Tom Manley 65. Grazing Days Grassfed Beef CSAPhoto courtesy of Paul Slomp and Grazing Days 40 Head of Cattle/Year Rents land, equipment, freezer space, and vehicle Financed through issuing small bonds to committed friends and family Identified huge unmet need for Meat CSA Demand far outpaces supply 66. Organic Meadow Co-op Started in Dundalk, ON Began in 1989 Has grown from 30 member farmers to over 100 Largest Organic Cooperative in Canada Only 15-20% of demand for organic dairy is met by Canada Farmers Must scale up to meet demand 67. Eastern Ontario is Poised for Growth in Good, Local Food Research Education Financing New Food Hubs New Local Food Fund Technical Assistance for Farmers and Businesses Agricultural Management InstituteGood Food Must Scale Up to Meet Demand and Grow the Local Economy 68. The Magic of Good Food You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.- Buckminster Fuller 69. Get Involved Sign up for our Newsletter www.FamilyFarmed.org 70. Contact Jim Slama www.FamilyFarmed.org Email: info@familyfarmed.org Phone: 708-763-9920