entries open presented as part may 6th of · motivates the audience and delivers results. all...

Entries open

May 6thPRESENTED

AS PART OF

NEWS MEDIA SUMMIT 2019

News Media Awards 2019Recognising excellence in news publishing

Presented by

ENTRIES CLOSE FRIDAY 21st JUNE, 2019 newsmediaawards.com.auPAGE 2

News Media AwardsPresented by

2019

CONTENTSIntroduction 3

About the News Media Awards 4

Advertising Categories 5

Marketing Categories 6

Technical Categories 7

Innovation in News Publishing 8

Executive Excellence Categories 9

Photography Categories 11

News Brand Categories 12

How To Enter 15

Rules 16

Judging 17

Payment 17

The News Media Awards recognise excellence in the

people, the products, the purpose and performance of news media brands from

the past year.

Entries OpenMay 6th, 2019

Entries CloseJune 21st, 2019

Early BirdFriday 31st May 2019

Awards DinnerTuesday, September 24th, 2019KEY DATES

To enter, visit newsmediaawards.com.au

Cover: Chairman, NewsMediaWorks, Executive Chairman of News Corp Australasia, Michael Miller, presents the 2018 Hegarty Scholarship for Best Young Executive (under 35) to Lauren Moloney, Head of Digital Business Development, from News Xtend, News Corp Australia.

http://newsmediaawards.com.au




2019

In 2018, we relaunched a fresh awards program that recognised excellence in the people, the products, the purpose and performance of news media brands.

These build on the heritage of the Pacific Area Newspaper Publishers Association (PANPA) Awards which have been the highlight of the news publishing calendar since 1969. For 49 years they have recognised the best products, brightest talent, the most creative ideas, and most formidable mastheads across the region.

The awards celebrate the very best in newspaper and digital news media publishing.

Successful news media organisations have always involved a collaboration between content and commercial teams. We received feedback that combining the editorial and technical awards with the advertising and marketing awards was a success, and we have done this again in 2019.

We encourage you to embrace the 2019 News Media Awards and more importantly to enter and be in the running to add to your ‘PANPA’ collection.

Warm regards and best wishes,

Peter Miller,CEO, NewsMediaWorks

INTRODUCTION

News Media Awards 2019










2019

The News Media Awards recognise excellence in the people, products, purpose and performance of news media brands from the past year.

Relevant categories are open to advertising creative developed in-house by clients, by publishers, or by a third party (e.g. an agency).

Entries are managed via an online portal designed for you to upload all relevant details and examples of your work.

Categories have specific judging criteria, so please familiarise yourself with these and ensure all are addressed in your submission.

The 2019 News Media Awards will be held on the evening of Tuesday, September 24, 2019 at the Ivy, Sydney.

ABOUT THE NEWS MEDIA AWARDS






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2019

ADVERTISING CATEGORIESThese awards recognise excellence in advertising across news media platforms. Judges will reward outstanding strategy, planning and creative execution that commands attention, motivates the audience and delivers results. All entries require a Statement of Purpose (max 500 words) that provides judges with context. Written approval will be required from the client for shortlisted entries. Further details on entry inclusions and rules can be found on pages 15 & 16.

Entries will be judged on the following criteria:

Strategy & Planning: Target audience insights, rationale for, and use of media 25%Innovation: Originality of concept or execution 25%Design: Compelling creative design and copy 25%Impact: Effectiveness of advertising (include tangible results) 25%

Best Execution of Print Advertising for a Client (Nat/Metro, Regional, Community)For excellence in strategy, planning and execution of print advertising (single ad or campaign). Open to any print advertising (published in a newspaper, supplement, or insert) that is produced by a client, a publisher, or an agency.

Best Execution of Digital Advertising for a Client (Nat/Metro, Regional, Community)For excellence in strategy, planning and execution of digital advertising (single ad or campaign). Open to any form of digitaladvertising produced by a client, a publisher, or an agency and published in digital news media.

Best Execution of Native Advertising for a Client (Nat/Metro, Regional, Community)For excellence in strategy, planning and execution of sponsored, branded or advertorial content (single article or campaign) for the benefit of an advertiser. Open to any form of print and/or digital execution produced in partnership between a client/agency and publisher that has been published in print or digital news media.

Best Execution of Integrated Advertising for a Client (Open)For excellence in strategy, planning and execution of an integrated advertising campaign across multiple channels. Open to any form of advertising that has been published or broadcast on multiple channels, one of which must be a publisher’s news media print and/or digital platform. For example, a campaign across newspapers, radio and social, or across digital news media and outdoor. Entries should articulate the role of each channel in respect to the overall campaign including how and why news media was used.

Best Innovation for an Advertising Client (Open)For excellence in strategy, planning and execution of a new method, idea or product for the benefit of an advertiser. Judges will look for entries that differentiate your solution from the pack, so a new approach is essential. The innovative thinking can be from either the client, agency, publisher or a collaboration between parties. To qualify, concepts must have been published in print or digital news media or executed via a related activity(e.g. event).

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2019

MARKETING CATEGORIESThese awards recognise excellence in marketing across news media platforms. Judges will reward outstanding strategic and tactical execution that engages the audience and prompts awareness and/or action. All entries require a Statement of Purpose (max 500 words) that provides judges with context. Further details on entry inclusions and rules can be found on pages 15 & 16.

Entries will be judged on the following criteria: please address and answer the following.

Strategy & Planning: Target audience insights, rationale for and use of media 25%Innovation: Originality of concept or execution 25%Design: Compelling creative design and copy 25%Impact: Effectiveness of initiative (include tangible results) 25%

Best Trade Marketing Campaign (Open) For excellence in strategy, planning and execution of a trade marketing initiativetargeting advertisers and/or agencies. Open to all forms of paid, owned and earned media, promotion and/or experiential campaignsfor the benefit of a news media brand or publisher. Concepts can be publisher or agency-initiated/executed.

Best Consumer Brand Campaign (Open) For excellence in strategy, planning and execution of a consumer brand marketing initiative for the benefit of a news media brand or publisher. Open to all forms of paid, owned and earned media, promotion and/or experiential campaigns that engage existing or new readers. Concepts can be publisher or agency-initiated/executed.

Best Subscriber Acquisition Campaign (Open) For excellence in strategy, planning and execution of a consumer acquisition campaign that grows paid print and/or digital subscriptions of news brands. Open to all forms of paid, owned and earned media, promotion and/or experiential executions that drive new subscriber growth. Concepts can be publisher or agency-initiated/executed.

Best Community or Social-Purpose Initiative (Open)Acknowledging the important role news brands play in their communities, this award recognises publishers’ activities that are driven by social purpose. Initiatives could include a local sponsorship, a community event, service, fundraiser or charity that a local news brand supports for the benefit of the community.


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2019

TECHNICAL CATEGORIES

Best Run of Press (Open)For technical excellence in a general newspaper product with sections being printed as ROP (run of press). Open to single-width or double-width products. The judges will evaluate overall reproduction and print quality.

Faults or defects on the selected pages will be generally separated into the following: Density, registration, mechanical, photo and graphics reproduction. Defects are those that noticeably detract from the aesthetic value of the page. Each of the defects results in the recording of a defect code and a deduction of points from the page.

The general newspaper product submitted must carry the masthead of the product (including all ROP sections). The product must be printed between May 6, 2019 to June 21, 2019 (inclusive). Prospective entrants should collect three (3) copies per day during this period in preparation for submission.

On June 12, 2019, we will communicate via e-mail and on our website which days’ newspapers are to be submitted for judging. Four dates will be provided, including two Sundays. Printers wishing to enter weekly

newspapers may pick a print time closest to the four dates to submit, (e.g. if we pick a Wednesday date and a weekly is printed on a Thursday, we will allow the closest Thursday to be put forward for judging).

Print Centre of The Year (Open)Print centres have become a vibrant and revenue-generating facet of the business. Print Centre of the Year is designed to celebrate the best work in the Asia-Pacific region. A submission of a minimum 500 words is required to state the case for being named Print Centre of the Year. In the submission, include staff numbers, key outputs and responsibilities, and staff resources. Send in three examples of work from the print centre. No restrictions are placed on what these products might be. Judges will consider innovation, health and safety and environmental initiatives, as well as delivering to readers and advertisers top-quality printed products and services, quickly and efficiently. If you have any questions, please contact Kylie Hannah [email protected] or +61 404 000 664.


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mailto:[email protected]




2019

INNOVATION IN NEWS PUBLISHINGThese awards recognise excellence in innovation across news media platforms. Judges will reward innovative product development, execution and user experience that enhance storytelling and audience engagement with news media. Entries can be for a new advertising, editorial or other news media product. All entries require a Statement of Purpose (max 500 words) that provides judges with context. Written approval will be required from the client for shortlisted entries. Further details on entry inclusions and rules can be found on pages 15 & 16.

Entries will be judged on the following criteria:

Strategy: Audience and/or product insight 25%Innovation: Originality of concept or content 25%Design: User experience and utility 25%Impact: Effectiveness of initiative (include tangible results) 25%

Best Use of Print (Open)For excellence in product development in print newspapers, inserts, supplements, or other printed products that creatively connect with audiences or advertisers. Judges will look for outstanding content, design and effective ways of using print to enhance reader utility and enjoyment, including newspaper-inserted magazines (NIMs).

Best Use of Digital (Open)For excellence in product development of digital news media, including websites,apps, podcasting or social media initiatives that creatively connect with audiencesor advertisers. Judges will look for outstanding content, design and effective ways of using digital platforms to enhance reader utility and enjoyment. Mobile-specific initiatives can also be entered into the Best Use of Mobile category.

Best Use of Mobile (Open)For excellence in product development of news media on a mobile device that creatively connects with audiences or advertisers. Judges will look for outstanding content, design and effective ways of using mobile devices to enhance reader utility and enjoyment.

Innovation of The Year (Open)This award champions innovative approaches to journalism and/or audience engagement through the deployment of new products or practices that connect with readers in new ways.

Entries are open to content or product initiatives that enhance storytelling and align to the values and strategies of the news brand. The innovation can come from internal resources or a third party, and its implementation may be on a publisher’s own platform, or on a third-party platform.

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2019

EXECUTIVE EXCELLENCE CATEGORIESHegarty Scholarship for Best Young Executive (Under-35)

For outstanding achievement of a news media employee across any function, aged under 35.

The Hegarty scholarship was established in 1987 in memory of Patrick Hegarty, executive director of PANPA (1983- 1986). It is a bursary of AUD $10,000. The grant is used to fund an overseas study tour of any aspect of news media operations (to be approved by NewsMediaWorks).

Nominations must be endorsed by the general manager, managing director or chief executive of the company.

Eligibility for the scholarship is open to executives in all departments and previous nomination is not a disqualification. Nominees must be aged under 35 as at June 30, 2019.

The nominating company must send the winner to the event to receive the award. The winner’s general manager will be advised prior to the event. The winner must make a trip of at least 14 days to be completed by June 30, 2020.

The entry should include;• Brief biography (approximately 300 words)• A written submission not exceeding 1,500

words that addresses: - Major career achievements - Commitment to the industry - Current Responsibilities - Leadership style - Professional philosophy - Impact on immediate team and wider business - Implementation of any new strategy / approach / change - Any journalism / business management / commercial / technical / logistical issues the nominee has had to overcome• Supporting material such as images, sales

data, presentations, testimonials etc• A headshot of the nominee (300 dpi high-

resolution jpg).• Endorsement by nominee’s general

manager, managing director or CEO.• Shortlisted entrants will be required to

participate in an interview process as part of the final judging process.

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2019

News Media Executive of the Year

For outstanding achievement of a senior news media executive over the age of 35 across any function.

This award is open to peer or self-nomination and a shortlist will be judged by a panel comprising senior media and advertising executives.

Nominations must be endorsed by the general manager, managing director or chief executive of the company.

The entry should include;• Brief biography (approximately 300 words)• A written submission not exceeding 1,500

words which addresses: - Major career achievements - Commitment to the industry

- Current Responsibilities - Leadership style - Professional philosophy - Impact on immediate team and wider business - Implementation of any new strategy / approach / change - Any journalism / business management / commercial / technical/ logistical issues the nominee has had to overcome• Supporting material such as images,

video, sales data, presentations, testimonials etc

• A headshot of the nominee (300 dpi high-resolution jpg).

• Endorsement by nominee’s managing director or CEO.


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2019

PHOTOGRAPHY CATEGORIESThese awards recognise excellence in photojournalism. Eligible photos must have been published in print (e.g. newspapers, newspaper-inserted magazines) or on a news brand’s digital platform (e.g. website, app, social media account).

Each award, with the exception of Essay category, will be split into National/Metro, Regional or Community titles.

With the exception of the Essay category, entries comprise a single image.

A photograph, where eligible, may be entered in more than one category but will require separate entries.

All images must be uploaded with the entry posted via the awards platform as .jpg or .tiff files not exceeding 5MB per image. NewsMediaWorks reserves the right to publish any submitted material for marketing or promotional purposes.

The content of an image must not be digitally manipulated.

Awards for excellence in photojournalism;

• Portrait, Feature or Lifestyle photography (Nat/Metro, Regional, Community)

• Sport photography (Nat/Metro, Regional, Community)

• News photography (Nat/Metro, Regional, Community)

• Photographic Essay (OPEN) – a minimum of three (3) images in a series where are least one has been published.

Requirements• Proof of publication• Description of photography

Early Bird discount ends Friday 31st May 2019


JUDGING CRITERIA Portrait Sport News Essay

Technical excellence 30 30 15 20

Creativity 30 25 15 25

Conveys meaning 30 15 15 40

Newsworthiness or uniqueness 10 30 65 15

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2019

NEWS BRAND CATEGORIES This section comprises seven awards, including News Story of the Year, and a new category for newspaper inserted magazines.

News Brand of the YearThe first four awards within this sub-category are entered directly. The ultimate award, the overall News Brand of the Year, will be selected by judges from the winners of the four directly- entered awards.

The judges will base their decision on the quality of the news brand’s journalism, its engagement with readers across all platforms, its innovation, achievements and outcomes.

The awards are:• Community News Brand Of The Year• Regional News Brand Of The Year• Daily News Brand Of The Year (Open) • Weekend News Brand Of The Year (Open)

(Sat and/or Sun)• News Brand Of The Year

InclusionsAll entries must include a Statement of Purpose, addressing how the news brand meets the criteria, listed below. This is the most important element of the entry, as it gives judges an overview of the title’s achievements in the key areas of journalism, engagement and innovation.

Ideally, this statement should be between 1,000-2,000 words so as not to weigh down the judging process. In the past, a number of news brands have submitted elaborate entries. Impressive as these may be, it is unnecessary; it is the content of the entry that is judged, not its appearance.

Large files should be avoided. Large files can also add to the time judges spend on entries, so should be avoided.

Elaborate on exclusive content, as this is what sets news brands apart. Explain how major stories were developed across publishing platforms or social media, as well as quality of the individual components, reporting, analysis, images, video content, or podcasts. Highlight exemplary work and provide context. By all means reference special coverage, such as natural disasters, sporting events, and budgets, and detail the impact this had on readership or engagement.

The performance of the news brand is important, so include details of growth in readership, subscriptions and engagement overall, and how this was achieved. Include details on innovations, whether it be improvements in digital delivery or a new section, their impact and the outcomes they generated.

A major consideration will be how the news brand serves its readers through its journalism. This can include copy shared with sister-publications as it is the total product that is being assessed.

To make it easier for entrants and administrators, instead of sending in hard copies of print editions, we are asking for a link to three complete digital replica editions, or a PDF copy of these editions. Include passwords where needed and ensure links will not expire. If this provides a problem, please contact Kylie Hannah [email protected] or +61 404 000 664.

Judges will be assessing the performance of the news brand across all platforms, so also include links to videos, podcasts, websites or social media presence.

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2019

JUDGING CRITERIA FOR NEWS BRAND CATEGORIES

Journalism (50%): Judges will assess journalistic content in all forms across all platforms in awarding these marks. This will include reporting, writing, photography illustrations, graphics, as well as video and podcasts. These include collaborations with third parties or between mastheads. Strong editorial campaigns that have brought about tangible results can strengthen an entry. Entrants should detail how they have broken news stories and provide examples of in-depth features on topics important to readers and the community. Strength of the relationship between digital platforms, individual sections and NIMs will be taken into consideration. Design will be considered as part of the quality of journalistic content.

Audience Engagement (25%): Entrants should show how they have targeted readers and sought to increase their audience. This can be

demonstrated through social media activity, interactive elements, product development across digital platforms, the targeting of specific readers through news sections, niche websites, editorial specials, NIMs or campaigns directed at audience segments. Data supporting the success of these initiatives is important. Entrants need not

confine themselves to these suggestions.

Innovation (25%): This represents how a news brand has worked to improve its dialogue with readers or subscribers through improved channels, new products or new ways to tell stories. It could encompass new sections,

as well as new ways to build engagement or target readers. It could also include new digital features, improved apps or other tools to improve the reader experience. Again, there is no need for entrants to confine themselves to these examples.

News Story of the Year News is the basis of our business, so it is fitting that the News Media Awards includes an award to recognise outstanding work inthe breaking of major stories, whether it is the exposure of wrongdoing, or significant developments or events that can impact our daily lives. This award is for what judges consider to be the best exclusive report thatbreaks news of local, national or international significance, and how it is handled and developed across platforms.

To be subjective, the entry should be submitted by the editor, managing-editor or their nominated representative, citing the names of the journalists involved in the initial report. The story must have been first published by the news brand submitting the entry.

InclusionsInclude a Statement of Purpose of up to 1,200 words that explains how the story was broken, by whom, its significance and how it was developed across platforms after the initial report. The impact of the story should be explained, as well as any significant outcomes that resulted.

Attach pages showing how the story was treated, as well as links to relevant digital material, videos or other content that further developed the story. Subsequent follow-up material, particularly in regard to outcomes, is also important.

Judges will be influenced by:

• Exclusivity• Story significance• How it was developed after the initial report• Relevance to readership• Impact of the story or outcomes it

brought about




2019

NEWSPAPER INSERTED MAGAZINE (NIM) OF THE YEAR

Newspaper inserted magazines have evolved spectacularly from a tool to broaden brand readership to a destination in their own right. For this reason, we believe they deserve their own category.

To qualify for entry, a magazine title – even though it may have a digital presence – must be an inclusion in a printed news brand product.

Judges will base their decision on quality of journalism, design and engagement with target audience, as well as digital extensions, innovation and unique qualities.

Inclusions

All entries must include a Statement of Purpose, addressing how the NIM meets the criteria, listed below. This is the most important element of the entry, as it gives judges an overview of the title’s achievements in the key areas of journalism, engagement and innovation.

Ideally, this statement should be between 1000-2000 words so as not to weigh down the judging process.

Elaborate on the title’s target audience, as this could differ from the news brand’s overall readership objectives, and outline successes in reaching that audience. Discuss achievements of the title over the past year and how it might have boosted readership or revenue.

Highlight exemplary work and provide context. By all means, reference special coverage or editions, and detail the impact this had on readership or engagement.

Include details on innovations, whether it be improvements in digital extensions or a new section, their impact and the outcomes they generated.

Entrants need not confine themselves to these suggestions only.

To make it easier for entrants and administrators, instead of sending in hard copies of print editions, we are asking for a link to three complete digital replica editions, or a PDF copy of these editions. Include passwords where needed and ensure links will not expire. If this provides a problem, please contact Kylie Hannah [email protected]

Judges will be assessing performance across all platforms, so also include links to digital extensions, websites or social media presence, where applicable.

CRITERIA

Journalism (50%): Judges will assess journalistic content in all forms in awarding these marks. This will include writing, photography illustrations, graphics, as well as any digital extensions.

Design (25%): Design plays a vital role in the identity of a magazine. Judges will assess the design and its interaction with content, as well as its visual appeal and the individual character it gives the title.

Audience Engagement (25%): Entrants should show how they have targeted readers and sought to increase their audience or boost engagement. This can be demonstrated through a number of means including social media activity, product development or the targeting of specific readers through special content. Data supporting the success of these initiatives is important.




2019

HOW TO ENTERAll entries for the News Media Awards are submitted, managed and judged via an online system, Award Force, which enables entrants to upload all relevant material including text, images, video and/or audio files to address the relevant criteria.

Entries can be submitted in multiple categories, but respective judging criteria must be addressed.

To enter visit newsmediaawards.com.au and follow the instructions.

If you have previously registered with our awards system please re-enter your existing username and password (if you have forgotten your password you can reset it by following the prompts). Please be sure to have all files and details on hand when you enter. The system will not process incomplete entries.

For each entry you must:• Address the specific judging criteria• Attach a statement of purpose• Attach any supporting material• Attach masthead/logo• Pay entry fee

Need help? Call 0404 000 664 or [email protected]

File Formats, Size and Attachments• Upload jpeg, pdf or Word files. Maximum

10 attachments/entry with each file size not bigger than 10mb.

• Video attachments may be hosted on a video site such as YouTube or Vimeo (no more than 2-3 minutes long).

• When providing URLs please ensure any applicable usernames and passwords are provided and active.

ONLY for entries in the BEST RUN OF PRESS category, three (3) hard copy newspapers from the nominated dates should be sent via Australia Post or courier to the below address. In the case of PRINT CENTRE OF THE YEAR, please send your selected print examples by the same process. When submitting hard copy entries please ensure:• you have parcel tracking to confirm

receipt of delivery. NewsMediaWorks cannot be held responsible for late or missing entries

• parcels are no heavier than 16kg or larger than 64 x 39 x 36 cm

POSTAL ADDRESS ONLY APPLICABLE FOR ‘BEST RUN OF PRESS’ AND PRINT CENTRE OF THE YEAR AWARDS. All other entries should include links to pdfs or full digital replicas of print editions (refer to criteria).

By Australia Post

Attn Kylie HannahNewsMediaWorks

C/- BP Botany Parcel Post1579 Botany RoadBotany NSW 2019

APCN: 1011513398 (you must include code)

OR by courier

Attn Kylie HannahNewsMediaWorks

Level 3, 2 Holt StreetSurry Hills, 2010






2019

RULES

Readership classificationReadership classification applies to some categories to group similar-sized news brands against one another. Segmentations are based on definitions from emma and NewsMediaWorks;

• (N/M) National / Metropolitan news brands• (R) Regional news brands• (C) Community news brands (including

members or country press associations)

Other categories are Open, allowing entry from any classification.

To check your classification visit https://newsmediaworks.com.au/awards19 If your publication is not listed please call Kylie Hannah 0404 000 664

Key DatesAll entries must have been published between April 28, 2018 and Friday 21st June 2019, (inclusive). With the exception of the Hegarty Scholarship, entrants are not permitted to re-enter material that was submitted in the previous year. Material that was published before 21st June, 2019, and ran beyond that date will be accepted.

Important Dates• Entries open Monday 6th May, 2019• Entries close on Friday 21st June, 2019• Early Bird discount ends Friday

31st May 2019.• Finalists announced 15th August 2019• Awards gala dinner Tuesday 24th

September 2019.

Eligibility

The News Media Awards are open to NewsMediaWorks’ member organisations, including News Corp Australia, Nine and West Australian Newspapers.

To confirm or apply for membership please contact us at [email protected]

Please noteNewsMediaWorks reserves the right to publish any entries and use submitted material for marketing or promotional purposes.

Important dates• Entries open Monday 6th May, 2019• Entries close on Friday 21st June, 2019• Early Bird discount ends Friday 31st May 2019, May 9• Finalists announced 15th August 2019• Awards gala dinner Tuesday 24th September 2019.



https://bit.ly/2X9BDlp





2019JUDGINGJudging is conducted by a selection of industry peers with expertise in relevant categories. Every category has multiple judges and for some categories they will be convened as a panel to discuss entries. The decision of the judges is final.

PAYMENT

Early Bird entry fees: We will have an early bird discount if entries are submitted by Friday 31st May 2019 with a 20% discount of the fee per entry. Use code: EARLYBIRD20

Entry fees are categorised by the classification of news brand/publication;• National/Metro: $175• Regional: $125• Community: $80• Photography entries, regardless of publication classification, are $60 each

Entry fee/s are payable by credit card upon submission of each entry.


Thank you for entering. We wish you all the best and would also like to take this opportunity to thank our sponsors and judges’.

SPONSORED BY



News Media Awards 2019Recognising excellence in news publishing

PRESENTED AS PART

OFNEWS MEDIA SUMMIT 2019

entries open presented as part may 6th of · motivates the audience and delivers results. all...

Documents