ENTREPRENEURSHIP IN ENTERTAINMENT TECHNOLOGY

WELCOME!

TODAY’S AGENDA

EntrepreneursWhy Start a CompanyVisionTeamsNext ClassResources

ENTREPRENEURS

Definition through examples

ENTREPRENEURS

ResponsibilityRisk

InspirationPassion

WHY START A COMPANY

WHY NOT START A COMPANY

- Eric Ries

“Failure is not an option.”

FAILURE – THE UPSIDE

“Fail Powerfully”- Michael John

FAILURE – THE DOWNSIDE

“It sucks”- Carl Rosendahl

ENTREPRENEURS

ResponsibilityRisk

InspirationPassion

Inspiration

VISION

Your reason for starting a company has to be the Inspiration

for everyone else to join you

VISION

Reason for Existing

Specific Goal

CORE PURPOSE EXAMPLES

Disney

Make people happy

CORE PURPOSE EXAMPLES

Zynga

Connect people through games

CORE PURPOSE EXAMPLES

Unity

Democratize game development

and enable everyone to create

rich interactive 3D content

CORE PURPOSE EXAMPLES

Facebook

Give people the power to share

and make the world more open and connected

BHAG EXAMPLES

BHAG EXAMPLES

PDI

Create fully computer animated feature films

BHAG EXAMPLES

Zynga

“I want the dog, our dog icon, which was originally my dog Zynga,

I want that icon, that brand, to be what I call a dial tone for play.

I want it to be more recognizable than a Nike swoosh and mean

something to you. If you see that on a game, it means it's social, it

means that it's going to give you back more than what you put

into it.”

BHAG EXAMPLES

DreamWorks

DreamWorks Animation SKG is devoted to producing high-quality

family entertainment through the use of computer-generated (CG)

animation. With world-class creative talent and technological

capabilities, our goal is to release two CG animated feature films a

year that deliver great stories, breathtaking visual imagery and a

sensibility that appeals to both children and adults.

DreamWorks

DreamWorks Animation SKG is devoted to producing high-quality

family entertainment through the use of computer-generated (CG)

animation. With world-class creative talent and technological

capabilities, our goal is to release two CG animated feature films a

year that deliver great stories, breathtaking visual imagery and a

sensibility that appeals to both children and adults.

BHAG EXAMPLES

Pixar

Pixar's objective is to combine proprietary technology and

world-class creative talent to develop computer-animated

feature films with memorable characters and heartwarming

stories that appeal to audiences of all ages.

Pixar

Pixar's objective is to combine proprietary technology and

world-class creative talent to develop computer-animated

feature films with memorable characters and heartwarming

stories that appeal to audiences of all ages.

BHAG EXAMPLES

EA

In 1982, Electronic Arts was founded on ideas. We called software a new art form,

and its creators were software artists. We believed that interactive was better

than passive media, and that one day “software worthy of the minds who use it”

would be more important than traditional media like films and television. “We see

farther,” we proclaimed, with faith that Moore’s Law, the engine of Silicon Valley,

would one day provide the power to put “real life in a box.” We asked, “can a

computer make you cry?” and invited the new faithful to “join us.”

BHAG EXAMPLESIntel

This decade we will create and extend computing technology

to connect and enrich the lives of every person on Earth.

TEAMS

TEAMSAlbert G., Nathan B., Yang

Albert T., Meng

Cheng, Nate L.

Emmanuel, Michael

Mohit, Star

NEXT CLASS

WHAT TO EXPECT

Team Presentations and FeedbackDiscussion on Today’s Topics

TEAM PRESENTATIONS

AudienceContent Format

AUDIENCE

Angel Investors

PRESENTATION CONTENT

Your TeamYour VisionHow You Will Accomplish Your VisionThree Product Ideas

PRESENTATION FORMAT

NOBULLETPOINTS

PRESENTATION FORMAT

THREEWORDSMAX

PRESENTATION FORMAT

Except on your Vision slide, where you can write out the whole thing.

Pithily.

RESOURCES

RESOURCESwww.onstartups.com

@dharmesh on Twitter – onStartups.com

www.startuplessonslearned.com/

@ericries on Twitter

www.jasonlbaptiste.com – Entrepreneur and co-author of onstartups.com. Two good posts to read:

What To Look For In A Business Co-FounderWhat To Look For In A Technical Co-Founder

www.jimcollins.com – Business researcher and writer. Responsible for ‘BHAG’

www.hbr.org – Harvard Business Review

HOMEWORK

Prepare your team presentation