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Enterprise Educationfor the Cultural and Creative Industries

• What is enterprise education?• MA Media & Creative

Enterprise Programme• PME & BIAD

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Entrepreneurship education is a process which develops individuals’ mindsets, behaviours, skills and capabilities and can be applied to create value in a range of contexts and environments from the public sector, charities, universities and social enterprises to corporate organisations and new venture start-ups.

Herrmann K (2008) Developing Entrepreneurial Graduates: Putting entrepreneurship at the centre of higher education National Endowment

for Science Technology and the Arts (NESTA)

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"For people in their 20s and 30s, a portfolio career is a means of self-discovery, hedging one's bets, and protecting their quality of life," enthuses Trunk. "A portfolio career is not the same thing as holding down three bad jobs and wishing you could figure out what to do with yourself. Rather, it is a scheme you pursue purposefully and positively, as a way to achieve financial or personal goals or a mixture of both.“

Adler, C (2006) The Guardian

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A template of potential key outcomes:

A. Entrepreneurial behaviour, attitude and skill development

B. Creating empathy with the entrepreneurial life worldC. Key entrepreneurial valuesD. Motivation to entrepreneurship sectorE. Understanding of processes of business entry and

tasksF. Key minimum business how toG. Managing relationships

National Centre for Graduate Entrepreneurship (NCGE)

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MA Media and Creative Enterprise

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Engaging, networking, reflecting, testing ideas, Media Enterprise Blog:

http://www.mediaenterprise.co.uk/

Developing projects and business ideas

The elevator pitchhttp://www.youtube.com/watch?

v=M3wL2ApBLtc

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Tales of CreativityMA ME studentDavid Hendley

http://www.talesofcreativity.co.uk/profiles.aspx?pge=2&i=0&p=0#13

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Is entrepreneurship appropriate for the cultural, creative and media industries sector / practitioner?What do you do already?What is appropriate for YOUR students?

• Developing Leaders in Entrepreneurship Education course – Moodle CELT courses

• Teaching & Learning Festival• Insight Out: Managing a Portfolio Career• Tales of Creativity

– www.talesofcreativity.co.uk

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