Guy Kawasaki

ENTREPRENEURSHIP 2.0

WHAT YOU WANT TO USEBUILD1.

1.0HARVEST

ICE

FACTORY

2.0ICE

FRIDGE

3.0ICE

FOR TOOLSPAY 0 RS

2.

FOR MARKETING

PAY 0 RS3.

4.

DOWN/ACROSSSUCK

5.

TWITTER(and TWEETMEME)

USE

FOR PEOPLEPAY 0 RS

6.

EVERYTHINGPUT

IN THE CLOUD

7.

THEN TESTSHIP8.

9.

VENTURECAPITAL

FORGET

THYSELFNICHE10.

Value

Unique

THE BOZOS GRINDDON’T LET

YOU DOWN

11.

I think there is a world market for maybe five computers.

Thomas WatsonChairman, IBM1943

This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.

Western Union internal memo1876

There is no reason why anyone would want a computer in their home.

Ken OlsenFounder, Digital Equipment Corp.1977

It’s too far to drive, and I don’t see how it can be a business.

Guy KawasakiBozo

PDF: Gina@garage.com

Slides: Duarte.com

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