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EIT Health is supported by the EIT, a body of the European Union

Entrepreneurial Innovation in Health

Thinking beyond form and function

K. Debackere | Rotterdam | February 25, 2016

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Challenges: a confusing picture?

• A few recent, insightful and challenging writings:• Levy & Murnane, The new Division of Labour, 2005 --- SKILLS • Brynjolfsson & McAfee, The Second Machine Age, 2014 --- DIGITIZATION • The Economist: Wealth without Work, Work without Wealth, 2014 ---

JOBS• Piketty, Capital in the 21st Century, 2014 --- INEQUALITY• Mazzucato, The Entrepreneurial State: Debunking Public versus Private

Sector Myths, 2014 --- INCLUSIVE INNOVATION• Mizruchi,Fracturing of the American Corporate Elite, 2014 --- COHESION• Gordon, The Rise and Fall of American Growth, 2016 --- PRODUCTIVITY

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Challenges: embracing this confusion

Nowotny, The Cunning of Uncertainty, 2016

Uncertainty is interwoven into human existence. It is a powerful incentive in the search for knowledge and an inherent component of scientific research.Science continues to transform uncertainties into certainties but this certainty always remains provisional.Such is the cunning of uncertainty: it appears at unexpected moments, it shuns the straight line, takes the oblique route and sometimes the unexpected shortcut.The more we acknowledge the cunning of uncertainty, the less threatened we feel by it.This message is vital for politicians and policy makers: do not be tempted by small, short term, controllable gains to the exclusion of uncertain, high-gain opportunities.

Two change agents: scientists and entrepreneurs. Leading creative destruction.

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EIT Health: embracing the challenges

Outreach Dissemination

GROWTHINNOVATIONCAPABILITIES

JOBS

Businesscreation activities

Higher education activities

Innovation-driven research

activitiesResearch

actors

Businessactors

Higher education

actors

Entrepreneurship

Entrepreneurialtalent Start-ups,

Spin-offs

New products, services and business models

Why? What? How?

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Opportunities in the Knowledge Triangle (ECOOM, 2012)

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Opportunities in the Knowledge Triangle (ECOOM, 2012)In line with previous research, the findings show that, in general, co-ownership of patented inventions presents important challenges in appropriating value. However, making a more fine-grained distinction between different types of partner (i.e. intra-industry, inter-industry, and university), we observe that these appropriation challenges are most pronounced when firms co-patent with firms situated within the same industry. This finding suggests that, to assess the extent to which co-patenting may restrict a firm’s ability to reap the commercial benefits of collaborative R&D efforts, it is important to consider the extent to which partners operate in overlapping exploitation domains. When both partners are active in different exploitation domains, as is likely the case with inter-industry partners, sharing ownership of the knowledge accruing from collaborative R&D is less likely to restrict their ability to appropriate the commercial benefits of the technology at hand. In contrast, when firms are active within the same industry, there is a high likelihood that – for a certain number of application domains – shared IP is associated with competing exploitation strategies, reducing value appropriation for the focal firm. At the same time, we observe a significant positive relationship between co-patents with universities and market valuation. This result is likely to derive from the lack of appropriation risks from co-patenting with these types of partner.

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Meaning: a new innovation dimensionFrankl, Man’s Search for Meaning (1959):

The meaning of your life is to help others find the meaning of theirs.

Translating this statement to the entrepreneurial venture:

The meaning of my product or service is to help others find its meaning to them.

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Innovation: iconic products

TECHNOLOGY

NEEDS

MEANING

integration

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Innovation: Function – Form - Meaning

ART S&T

MATERIAL PRODUCTS

ICONIC PRODUCTS - IMMATERIAL

Meaning

Form Function

Graphics + brandingGraphic design

FashionInterior design

Industrial designStyling

Craft products

ErgonomicsDesign of capital goodsEngineering designEngineering component design

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EIT Health: discovering meaning in health innovation

Support Active Ageing

Workplace interventions

Overcoming functional loss

Optimise the physical working environment

Improve Healthcare

Improving healthcare systems

Treating and managing chronic diseases

Establish holistic care solutions in home and

clinical settings

Promote Healthy Living

Enable people to take charge of their own

health

Lifestyle intervention

Self-management of health

Why? What? How?

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EIT Health: giving meaning to health innovation

Professional inertia

Professional-centric

• Surrender• Formal• Institutional care

Expert opinion

I am entitled to health care

Empowerment

Citizen-centric

• Actively involved• Individual norms• Own-control

Own values and norms

I am supported in managing my own health

What matters to you?What is the matter with you?

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Thank you.