New Entertainment Portal Sponsorship by Unilever

Presented by: Prothom Alo DigitalDated:17-May-2015

• Surveys indicate users are keen for Entertainment site

• Prothom Alo has strong relationship with the acting guild

• Strategic tie up for Bollywood, Hollywood and Dhallywood content

Entertainment Portal - Concept

• Waterfall Ad model• Native advertising concept• Pre – Mid – Post Roll in

stream video• Rich media advertising• Advertorial product push• Email and SMS Marketing • Social Media Channels

Entertainment Portal – Business Model

Entertainment Portal - TG &Channels• Launch: TBD• Devices: Desktop/Laptop,

Mobile and Tablets• Target: Youth (18-35 year old),

Urban, Semi Urban• Gender: Males and Females• Mobile: SMS blast, URL push

to website• WAP: Charging of

downloadable content

Entertainment Portal – Demo Pages

Entertainment Portal – Demo Pages

Entertainment Portal – Demo Pages

Entertainment Portal – Branding 1

Entertainment Portal – Branding 2

Entertainment Portal – Article & Video page

Types of Content and Engagement Plan• Pictures Gallery and Video Library• Exclusive interviews• Digital LIVE meeting with the STARS• Article, Gossip and Hot News• Local, Bollywood and Hollywood news• User Poll, Opinions and Annual Awards• Actors Style, Fashion tips and Advice• Games, Quiz and Movie Trailers

Estimated Reach• Traffic Projection:– Q1: 3 Lac– Q2: 6 Lac– Q3: 10 Lac– Q4: 12 Lac

• Total 30 Lac or 3.1 Million Unique Visitors

Unilever Branding Opportunity• 100% SOV positions on site• Two way interaction with target

group• Greater PR and Branding

opportunity• Leverage on Premium Brand

association• Minimum three year sponsorship

contract• To become First and most popular

entertainment website in Bangladesh