ENTERPRISES IN CHANGE

Mark D. Kirstein

Sr. DIRECTOR ENTERPRISE SOFTWARE

MOBILE COMPUTING

ENTERPRISE CUSTOMERS ARE DRIVING . . .

CHANGE

GARTNER’S 2015 TOP 10 TECHNOLOGY TRENDS

Source: Gartner, Inc., October 8, 2014

MAJOR DRIVERS FOR CHANGE

OS Transition

Of Mobile Computers to be

refreshed over next four years $12B+

IOT A DRIVER OF CHANGE FOR BUSINESSES

VC investments in

IoT startups increased

10X

2010 - 2014

Nearly 1/2 of IoT will be business

devices

2018

Business will invest $1/4

trillion in IoT

End of Decade

Manufacturing forecast to be largest

segment of IoT > ¼ of total IoT market

MAIN BUSINESS BENEFIT = ENHANCED CUSTOMER EXPERIENCE

4 in 5 technology buyers interviewed

say IoT will be most

important tech initiative

over next decade

30-fold increase in Internet-connected

physical devices by 2020

RFID cuts item level

tagged out-of-stocks in retail by up

to 50%

ENTERPRISE CUSTOMERS NEED TO TRANSITION For many years, the only choices were

Windows Mobile and Windows CE

Mainstream support has now ended for

these enterprise operating systems.

Re-writing applications is required

Productivity gains can be accomplished

via the new applications

Mainstream support has

now ended for traditional

enterprise operating

systems.

No new OS option

supports our

customers current

applications

ENTERPRISE DEVELOPERS ARE ADOPTING ANDRIOD

71%

55%

26%

0%

21%

14%

70%

51%

28%

15%

17%

11%

71%

54%

30% 25%

21%

13%

Android has 71% mindshare and

remains the primary platform for the

majority of full-time professional

developers worldwide with 40%

prioritizing this platform.

”

”

71%

WINDOWS PHONE

WINDOWS 8 MOBILE BROWSER

PLATFORM MINDSHARE Developers seek reach across more platforms

74%

64%

26% 23% 17%

12%

0%

10%

20%

30%

40%

50%

60%

70%

80%

% o

f en

terp

rise

d

evel

op

ers

targ

etin

g

WINDOWS PHONE

MOBILE BROWSER

WINDOWS 8

10%

10% More enterprise developers target Android than iOS and…

Platform Targeted by Enterprise developers

VisionMobile - Developer Economics | State of the Developer Nation Q3 2014 ANDROID ANDROID

CHANNEL MONITOR VIEWPOINTS

Q: Which operating systems do you see most demand from

your rugged handheld mobile computing customers?

Q: Does your organization currently have a

migration plan for your existing Windows Mobile

6.x/Windows Embedded Handheld 6.5/CE mobile

solutions?

ZEBRA OPERATING SYSTEM STRATEGY

PROTECT CUSTOMER

LEGACY INVESTMENTS

ANDROID / MX PORTFOLIO EXPANSION

CROSS PLATFORM - FUTURE PROOF APPLICATIONS

• Continued Support For WM / WEH 6.5, CE 7, Windows Embedded Compact

• Committed, trusted partnership with Microsoft

• No new form WM/CE releases

• Android Open Source Project (AOSP) Operating System

• GMS options available

• “Enterprise Enhanced” with Mx Mobility Extensions

• Cross-Platform Development for “OS Independence”

• Leverage Web Constructs (HTML5, JS, Ruby, Webkit), Open Source Standards

• Rho, Xamarin, PhoneGap, iFactor

Script

Next Gen Microsoft platform mid-2016 across 3 different form factors - Mobile, Tablet, VC

ZEBRA MOBILE COMPUTER PORTFOLIO

MC2100

CUSTOMER FACING FIELD MOBILITY

MC40 HC, FIPS

SB1 HC, FIPS

TASK SPECIFIC, INDUSTRIAL MOBILITY

VC70 FIPS

WT41N0 FIPS

RS419/517 Workabout Pro 4 FIPS (Q4)

8585/95 MC3200 Brick, Gun, Rotate, MC31 UHF

TC55 MC9500 Hazloc, FIPS

MC45

MC9200 Hazloc, MC91 UHF

FIPS

MC17 MC18 TC70 WLAN,

TC75 WWAN

MC55A LAN ONLY, FIPS

MC67 Base, NA, Dual WAN

PD40 NA Only

VH10 F, NB

Omnii XT15

NI, F, NB

ET1

UTILITIES

Mx Extensions

Developer

Kits

StageNow RhoMobile

Suite

Workforce Connect (Voice, EM, PTT)

TekSpeech Pro

SimulScan Doc. Capture

All Touch TE

Enterprise Browser

PowerPrecision Battery Mgmnt.

AppGallery

DEVELOPMENT APPLICATIONS

SwipeAssist

Enterprise Home Screen

Enterprise Keyboard (Q4)

Smart DEX

ShareCradle

MDM

ET50 / ET55 8”, 10”, Win 8.1, Android (Q1)

VC80 (Q4)

DX30

TC8000 (Q4, Q1 Announce)

ZEBRA MOBILE COMPUTING PORTOLIO

ANDROID ACROSS OUR MARKETS

WAREHOUSE, MANUFACTURING FLOOR

PRODUCTIVITY

FIELD SERVICE, DSD, POSTAL/COURIER

EFFICIENCY

RETAIL FLOOR, HOSPITALITY, HEALTHCARE

CUSTOMER EXPERIENCE

TC70 / TC75 MC18 MC40 TC55 2D

ET1 ET50 / ET55 MC3200 MC9200 MC67 TC8000

TASK WORKER FIELD MOBILITY CUSTOMER FACING

Product Overview - MC36 EDA

Zebra Confidential: For Internal Use Only

12

System: MTK MT6582 ARM® Cortex®-A7 quad-core (1.3GHz) CPU

1GB RAM / 8GB Flash Memory

Android Kit Kat 4.4.2

microSD Slot supports up to 32GB microSD Card

Data Capture: Integrated 1D (SE655) or 2D (SE4710) Imager

5MP AF color camera

HF-RFID – Card Reader, Card Emulation

Connectivity: Dual WAN: GSM 900/1800 WCDMA & TD-SCDMA; WCDMA

B1,B8&TDSCDMA B34,B39 for China

Dual micro SIM

WLAN: 802.11b/g/n

WPAN: BT 4.0

Integrated Autonomous GPS with A-GPS

USB2.0 (host/client);

Sensor Technologies: 3-axis accelerometer for display orientation and power management

Ambient light sensor to auto adjust display brightness, keypad and display backlight

Proximity Sensor to automatically detect when the user places the handset against head during a phone call to disable display output and touch input

Platforming: MTK performance platform

Supports Android SDK, Rho, and SOTI for Android

Ergonomics & UI: One handed, ambidextrous data capture form factor

4.3" Color WVGA display for best-in-class outdoor visibility

Capacitive Touch Panel with 2 pts operation

24-Key Numeric Keypad

Two scan side keys and volume key

Accessory eco-system: Single-Slot Charging Cradle

Vehicle Charger

Hand-strap

Best in Class Ruggedness: Operating Temp: -10 deg C to +50 deg C

4ft/1.2m drop to concrete per MIL-STD 810G over operating temperature

300 drops 1.6ft/0.5m Tumbles

IP65 Sealing (Dust and Water)

Battery: Rechargeable Li-Ion:

Standard Capacity, 3.7V, 2940mAh; Extended 1.5x, 3.7V, 4410mAh

12 Hour Shift

RTC backup

Audio: Speaker – 0.7 Watts avg;

Voice Support (Internal Speaker/MIC)

Single MIC

Rugged Value Tiered Enterprise Mobile Computer with 802.11b/g/n and Dual WWAN WCDMA & TD-SCDMA

MOBILITY DNA

IN ADDITION TO PURPOSE-BUILT, MOBILE DEVICES, WE OFFER EVERYTHING NEEDED TO SIMPLIFY MOBILITY FOR ANDROID.

ENABLING ENTERPRISE MOBILITY

MOBILE COMPUTING SOFTWARE STRATEGY

• Empower a developer ecosystem that delivers applications for our hardware

• Enable management and provisioning to lower the total cost of ownership

• Differentiate using utilities & applications that sit between hardware enablement and the ISV community

• What does software mean in an EAI world? • We create platforms that sense, analyze and act on data

to uncover insights that enable better outcomes

Cloud-based Device Management

Data Capture

RFID

Wireless LAN

Location and Motion Sensing

Card Printing

Mobile Computing

Barcode Printing

Software & Services

INTERNET

OF THINGS

CLOUD

MOBILITY

ENTERPRISE ASSET INTELLIGENCE™

EAI DRIVES AN EVOLVING SOFTWARE VIEW

As we work together with our partners and customers to make the Emerging category of Enterprise Asset Intelligence (EAI) a reality, we are investing in insight-driven software platforms as opposed to only a device-centric application view of software

Enterprise Asset Intelligence

Actionable Analytics

Management Device Interfaces

Utilities

ACT

ANALYZE SENSE

Opportunity for developers to write applications to rich sets of data as opposed to device only based resources

SW As Enabler SW As Insight

Developer SDKs

THERE WILL BE 25

BILLION

CONNECTED

DEVICES BY

2020….

….AND ONLY 7.6

BILLION HUMANS

IOT

HOW DOES MOBILITY DNA FIT IN YOUR SOLUTION?

TOOLS – DEVELOPMENT & MANAGEMENT

Mx FOR ANDROID

HARDWARE

YOUR APPLICATIONS

UTILITIES

MOBILITY DNA

THANK YOU