ENOUGH ALREADY

&Rob de la Cretaz Jay de la Fanelli

How to suck less on Twitter

@ROBJDLC

@JAYFANELLI

DISCLAIMERS.In which we begin apologizing immediately.

This will be informal.

This is nota comprehensive list.

There may be some audience participation.

We mightcontradict ourselves.

This will hit close to home.

Neither Rob nor I are the funniest/most informative/most interesting guys on Twitter. We do not follow these laws to the letter. We do not pretend like we’ve never made any of the

following mistakes, nor will we not continue to make these mistakes.

P

PLAY

W

WORK

P W

PLORK

PERSONA.Who the hell are you? On Twitter, anyway.

Why are you on Twitter?

1

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Know your audience.

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2

Your follower count doesn’t matter.

3

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Don’t be a follow zombie.

4

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You are your followers.

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5

Who you followis who you want to be.

6

P

Focus, Daniel-san.

7

P

Be critical.Accept criticism.

8

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Be yourself.

9

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Be someone else.

10

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TWEETING.140 characters of power.

Tweet less. Edit more.

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11

Check your spelling. And grammar. Please.

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12

140 characters is nota suggestion.

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13

140 is enough characters to avoid being vague.

14

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Loose tweets sink careers.

15

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NOISE.We’re lucky there’s no FarmVille for Twitter.

Control every character.

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16

Hell is other people’slocation updates.

17

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#ff? #fu.

18

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Turn off the firehose.

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19

SELLING.You mean you can use Twitter to make money?

Twitter does not replacegood customer service.

20

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Twitter does not replacea good product.

21

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Twitter is not enough.

22

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Twitter is unique.

23

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Have fun out there.

P W

24

QUESTIONS?Let the skewering begin.