Enhancing the Tektronix Test Bench

2

Tektronix Expanding Portfolio of Design Tools

We are focused on serving the needs of the embedded designer.

Oscilloscopes are the # 1# 1 tool for design validation and debug.

We are committed to offering you:1. The industry’s leading portfolio of

oscilloscopes2. A growing portfolio of bench

instruments to complement our scopes

3. Even more application solutions – power, serial, video, audio…

Mixed SignalOscilloscopes Oscilloscopes

SignalSources

BenchtopDMM

BenchtopTimer/Counter

BenchtopPower Supply

3

Tektronix Scopes: The #1#1 Tool on the Designer’s Bench

Embedded design engineers chose oscilloscopes as their most important hardware tool*

And, 8 out of 10 design engineers use Tektronix oscilloscopes

*2010 Embedded Market Study by EETimes Group

4

The World’s Most Popular Scope

Over 400,000 TDS2000 Series scopes have shipped worldwide

Now offering an enhanced feature set

Introducing the TDS2000C Series family of digital real-time oscilloscopes

5

What’s New with the TDS2000C Series

New 50 MHz entry model, starting at $990

New brighter display with a wide viewing angle

Enhanced banner specifications on most popular models

New waveform pass/fail and data logging features

5 additional automated measurements, chosen by customers

Re-pricing of key models

Customize price point for your region

66

TDS2000C Product Summary

TDS2001C TDS2002C TDS2004C TDS2012C TDS2014C TDS2022C TDS2024C

Bandwidth 50MHz 70MHz 70MHz 100MHz 100MHz 200MHz 200MHz

Sample rate 500M 1G 1G 2G 2G 2G 2G

Channel 2 2 4 2 4 2 4

Record length 2.5k

Display Active TFT Color display, QVGA resolution

Measurement 16 automatic measurements

Warranty Limited Lifetime Warranty

Limit test Yes

Data logging Yes

Software National Instruments SignalExpress Tek Edition

TPP0101 TPP0201

Bandwidth 100M 200M

Attenuation ×10 ×10

New Probes Real-time performance on all 7 models

Tektronix proprietary real-time acquisition technology

New TPP probes

NEW

7

Oscilloscope:TDS2000C Series Overview

Performance You Need at a Price You Can Afford.

Performance Analysis Ease-of-Use

Digital Real-Time sampling on all channels, all the time

Up to 2G Sa/s on each channel, over 10X oversampling

Flexible triggering

NEW probing

FFT standard

Waveform math (+, - , x)

Screen cursors

NEW Limit test

NEW Data logging

NEW 16 automated measurements

Dedicated controls

USB connectivity

Built-in help menu

Probe check wizard

11 languages supported

NI SignalExpress included

8

NEW TDS2000C Series Features

Waveform limit test– Monitor signal changes and output

pass or fail results– Quick and easy template definition– Record failed waveform to USB

device in waveform or screen image formats

Data logging– Save triggered waveforms together

with time stamps to USB memory stick within user-defined duration – up to 8 hours

9

NEW TDS2000C Passive Probes: TPP0x01 Series

Overview

Reduced Circuit Loading – This is typically a #1 ranked requirement by customer  – Input C is 12pF only (vs.16pF for P2220 in 10x), 25% reduction in probe loading– It is the lowest loading in <$100 passive probe market 

Small Form Factor – Sleeker design (3.8mm probe head vs. 5mm for P2220 ) – Allows for probing in tight spaces and better visibility of the points being measured– It is the smallest form factor in <$100 passive probe market

UL Safety rating– It is the only probe that meets UL strict guidelines for product safety in <$100

passive probe market 

Sharp tip– Has a longer sharper tip to probe finer geometry parts

Competitive pricing to drive volume for maintenance market– ~30% lower than current P2220

10

TDS2000C Series Portfolio Positioning

$5kto

$10k

$1.5kto

$5k

Below$1.5k

TDS1K40 MHz – 100 MHz

2 channels

DPO2K100 MHz – 200 MHz

Osc

illo

sco

pe

Pri

ce P

oin

ts

DPO3K100 MHz – 500 MHz

TDS3KC100 MHz – 500 MHz

BenchBasic TDS2000C meets customer needs for

affordability and performance

Upsell customers from TDS1K to TDS2K

– More performance and value– More functionality– Attractive pricing

50 MHz TDS2001C ideal for budget conscious buyers

DPO2K for performance driven buyers

TDS1K still available for repeat customers

TPS2K for power/energy & field applications

MSO2K100 MHz – 200 MHz16 Digital Channels

MSO3K100 MHz – 500 MHz16 Digital Channels

TDS2K50 MHz – 200 MHz

2 & 4 channels

11

TDS2000C Series Offers– Tektronix Brand

– Industry standard product– Large install base

– Performance– Tektronix proprietary ASIC rather than commercial ADC– DRT sampling on all channels, all the time

– Up to 2G Sa/s sampling rate– No equivalent time sampling mode– 2X the performance advantage in 2 or 4 channel operation

– 70 MHz bandwidth performance models

– Affordable 50 MHz model– No equivalent Agilent model

– Usability– Industry standard user interface– Unique features like built-in help system, probe check wizard, Autoranging

– Limited Lifetime Warranty – National Instrument’s LabVIEW SignalExpress Software for connected Tek

bench solution

Winning against the competition – Agilent Technologies

12

TDS2000C Summary

New 50 MHz model to address more customers

New brighter display with a wider viewing angle

Enhanced banner specifications on most popular models

New waveform pass/fail and data logging features

5 additional automated measurements

New probes with better performance and usability

Life-time warranty

More attractive pricing

Making the TDS2000 Series even better

13

Pricing and Recommended MixUnit Mix

%

$ Mix

%

Channel mix

2-CH 68% 54%

4-CH 32% 46%

Bandwidth mix

50M 8% 5%

70M 24% 18%

100M 37% 36%

200M 31% 41%

Product Description List Price $

TDS2001C 50M bandwidth, 500M Sa/s, 2-CH $990

TDS2002C 70M bandwidth, 1G Sa/s, 2-CH $1,200

TDS2004C 70M bandwidth, 1G Sa/s, 4-CH $1,820

TDS2012C 100M bandwidth, 2G Sa/s, 2-CH $1,450

TDS2014C 100M bandwidth, 2G Sa/s, 4-CH $2,160

TDS2022C 200M bandwidth, 2G Sa/s, 2-CH $2,060

TDS2024C 200M bandwidth, 2G Sa/s, 4-CH $2,540

Product Description List Price $

TPP0101 Passive probe, 100M bandwidth, 10 attenuation $63

TPP0201 Passive probe, 200M bandwidth, 10 attenuation $77

TPP0101-PK10 10 TPP0101 probes in one merchandized package $567

TPP0101-PK50 50 TPP0101 probes in one merchandized package $2,520

TPP0201-PK10 10 TPP0201 probes in one merchandized package $693

TPP0201-PK50 50 TPP0201 probes in one merchandized package $3,080

Accessories

Customize price point for your region

14

Pricing Comparison with TDS2000B

TDS2000C Series

List Price $ List Price $ Price Delta TDS2000B Series

TDS2001C $990 -- --

TDS2002C $1,200 $1,320 -9% TDS2002B

TDS2004C $1,820 $1,790 +2% TDS2004B

TDS2012C $1,450 $1,610 -10% TDS2012B

TDS2014C $2,160 $2,150 +0.5% TDS2014B

TDS2022C $2,060 $1,940 +6% TDS2022B

TDS2024C $2,540 $2,490 +2% TDS2024B

15

TDS2000B Transition Replacing all TDS2000B models

– Estimated to go “supply depleted” by end of November

TDS2000B orders– Requesting all last time orders be placed in August– Needs to cover customer demand for September and October (before TDS2000C

Series public announcement of October 26th)

Existing Stock– Manage current inventory over the next 2-3 months

– Recommend review of current inventory levels and expected customer demand– No special stock rotation or promotions planned for discontinued products remaining after

public announcement

Existing Orders at OOQ (open order queue: August 23rd)– Existing orders for TDS2000B series that have not shipped may be cancelled– New orders for TDS2000C can be entered

– Priority in the order queue will be lost and new “C” model delivery dates will be assigned

No phase out plans for TDS1000B models– Expecting some customer transition to TDS2000C

Customize for your region

16

TDS1000B Series Status

The TDS1000B Series will continue to be available.

It will not be updated with the new features.

We expect many customers to transition from the TDS1000B to the low-end TDS2000C models

17

Connect Your Tektronix Bench

Simplify Debug of Complex Devices using Multiple Instruments:

Control instruments

Automate complex measurements

Time-correlate data

Log data for extended periods of time

Capture and analyze your results

Create custom reports

Export to ExcelLimited Version of LabVIEW SignalExpress included standard with Tektronix Bench Instruments

Supports New TDS2000C Series

18

Key Dates

Activity Date

Order Queue Opens for Channel Partners

August 30, 2010

Shipments Begin September 10, 2010 (best estimate)

Channel and Direct Training August - September 2010

Public Announcement October 26, 2010

Place last time TDS2KB orders before open order queue

19

Demand Generation and Marketing Collateral

Customer Presentation Product Fact Sheets

Application Notes Q4

Product DatasheetsWeb Content

Product Material Q4

TDS1000B Series Oscilloscopes

TDS2000C Series Oscilloscopes

TDS1000B Series Oscilloscopes

TDS2000C Series Oscilloscopes

20

Summary

We will maintain a continuous flow of new products.

We will continue to train and develop your salespeople.

We will continue to provide world-class marketing support.

Tektronix is focused on customer and partner success.