enhance architectural designs by using a fireplace st… · enhance architectural designs by using...

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Fulfill Homebuyer Desires Fireplaces are a top-desired product by homebuyers All homebuyer segments rank fireplaces as one of the top five most important and desired decorative products in a new home. 1-5 Fireplaces appeal to every generation of homebuyer All homebuyer demographics (millennials, gen-x, baby boomers) want fireplaces. 6 Improve Client Satisfaction Specify the “right” fireplace for each client and budget Breadth and depth of the #1, #2, #3 fireplace brands allows the right fireplace for each of your clients’ unique design needs and project budgets. Improve your client satisfaction and referrals Design the right fireplace options and looks for each client; they want them, are willing to pay for them and will pay more to personalize it. 8-10 Fireplaces to Meet Your Unique Design Connect with your clients As a key focal point of design, fireplaces invoke warm emotions 1-6, 7 Fireplaces can be installed virtually anywhere, indoors and outdoors Put the comfort, ambiance and coziness of a fireplace combined with the latest innovations and versatile venting solutions anywhere in your home designs. Enhance architectural designs by using a fireplace We’re the Hearth Experts. We make it easy for you! Home Type Indoor Fireplace / Gas Outdoor Fireplace / Gas & Wood Traditional Modern Traditional Modern Luxury homebuyers desire and expect multiple fireplaces indoors and outside. • Phoenix • True • Cerona • Foundation • PRIMO • MEZZO • Twilight II • Fortress • Castlewood • Twilight Modern Move-Up homebuyers desire and expect at least two fireplaces indoors or outside. • 6000/8000 • SlimLine X • 6000/8000 • COSMO • Montana • Courtyard • Lanai Entry homebuyers desire and expect at least one fireplace indoors or outside. • SlimLine X • SlimLine • SlimLine Fusion • METRO • Villa Gas • Villa Wood • N/A HNG-1151-0619 Specify the right fireplace for the type of home you’re designing. 952.985.6000 | 800.669.4328 | heatnglo.com | fireplaces.com Research & Sources 1 2019 NAHB, What Homebuyers Want. 2 2019 Realtor.com Homebuyer & Realtor Research, “Fireplace is the #1 Must Have Home Feature”. 3 2016 Angie’s List Homebuyer & Realtor Research, “Both indoor and outdoor fireplaces are one of the most sought after home features by both homebuyers and realtors”. 4 2017 Homebuyer Housing Preferences across Generations, NAHB, page A58, “All income segments including under $75,000, $75-99,000, $100-149,000, $!50,000+”. 5 2017 Homebuyer Housing Preferences across Generations, NAHB, page A59 “All region brackets including New England, Mid-Atlantic, South Atlantic, North Central, South Central, Mountain, Pacific”. 6 2017 Homebuyer Housing Preferences across Generations, NAHB, page A58 “All age groups including under 35, 36 to 44, 45 to 54, 55 to 64, 65 years or older”. 7 2016 Marshall & Swift Residential Cost Appraisal Handbook:“Fireplaces add at least $3000-$6000 to appraisal values”, whereas features like granite or cabinetry does not. 8 2017 Smith-Dahmer New Homebuyer Fireplace Preference Research (proprietary). 9 2013 USA Today Fireplace Research 24/7 Wall Street, “Homebuyers desire fireplace personalization and are willing to pay for options and upgrades”. 10 HHT can provide you customized sales tools, model home brochures and websites for your sales process and for homebuyer to easily see and choose your fireplace options. ©2019 Hearth & Home Technologies

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Page 1: Enhance architectural designs by using a fireplace St… · Enhance architectural designs by using a fireplace We’re the Hearth Experts. We make it easy for you! Home Type ... 6

Fulfill Homebuyer Desires• Fireplaces are a top-desired product by homebuyers All homebuyer segments rank fireplaces as one of the

top five most important and desired decorative products in a new home.1-5

• Fireplaces appeal to every generation of homebuyer All homebuyer demographics (millennials, gen-x, baby boomers) want fireplaces.6

Improve Client Satisfaction• Specify the “right” fireplace for each client and budget Breadth and depth of the #1, #2, #3 fireplace brands

allows the right fireplace for each of your clients’ unique design needs and project budgets.

• Improve your client satisfaction and referrals Design the right fireplace options and looks for each client; they want them, are willing to pay for them and will pay more to personalize it.8-10

Fireplaces to Meet Your Unique Design• Connect with your clients As a key focal point of design, fireplaces invoke warm emotions1-6, 7

• Fireplaces can be installed virtually anywhere, indoors and outdoors Put the comfort, ambiance and coziness of a fireplace combined with the latest innovations and versatile venting solutions anywhere in your home designs.

Enhance architectural designs by using a fireplace

We’re the Hearth Experts. We make it easy for you!

Home TypeIndoor Fireplace / Gas Outdoor Fireplace / Gas & Wood

Traditional Modern Traditional Modern

Luxury homebuyers desire and expect multiple fireplaces indoors and outside.

• Phoenix• True• Cerona

• Foundation• PRIMO• MEZZO

• Twilight II • Fortress• Castlewood

• Twilight Modern

Move-Up homebuyers desire and expect at least two fireplaces indoors or outside.

• 6000/8000• SlimLine X

• 6000/8000• COSMO

• Montana• Courtyard

• Lanai

Entry homebuyers desire and expect at least one fireplace indoors or outside.

• SlimLine X• SlimLine

• SlimLine Fusion• METRO

• Villa Gas• Villa Wood

• N/A

HNG-1151-0619

Specify the right fireplace for the type of home you’re designing.

952.985.6000 | 800.669.4328 | heatnglo.com | fireplaces.com

Research & Sources1 2019 NAHB, What Homebuyers Want.2 2019 Realtor.com Homebuyer & Realtor Research, “Fireplace is the #1 Must Have Home Feature”.3 2016 Angie’s List Homebuyer & Realtor Research, “Both indoor and outdoor fireplaces are one of the most sought after home features by both homebuyers and realtors”.4 2017 Homebuyer Housing Preferences across Generations, NAHB, page A58, “All income segments including under $75,000, $75-99,000, $100-149,000, $!50,000+”.5 2017 Homebuyer Housing Preferences across Generations, NAHB, page A59 “All region brackets including New England, Mid-Atlantic, South Atlantic, North Central, South Central, Mountain, Pacific”.

6 2017 Homebuyer Housing Preferences across Generations, NAHB, page A58 “All age groups including under 35, 36 to 44, 45 to 54, 55 to 64, 65 years or older”.7 2016 Marshall & Swift Residential Cost Appraisal Handbook:“Fireplaces add at least $3000-$6000 to appraisal values”, whereas features like granite or cabinetry does not.8 2017 Smith-Dahmer New Homebuyer Fireplace Preference Research (proprietary).9 2013 USA Today Fireplace Research 24/7 Wall Street, “Homebuyers desire fireplace personalization and are willing to pay for options and upgrades”.

10 HHT can provide you customized sales tools, model home brochures and websites for your sales process and for homebuyer to easily see and choose your fireplace options.

©2019 Hearth & Home Technologies