engagor the way forward
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Where does Engagor come from and where are we going? #engagordayTRANSCRIPT
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The Way Forward
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Feb 2013
How we got here
20122011 2013
Feb 2011Launch
16 people
Jan 2012Inbox
200+ customers>1.000.000.000 conversationsdelivered in Engagor
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The Future of Social Media
• The 4 steps of Social Media Adoption• 80% of the companies follow the same path
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PR & Communications
1
Monitoring Analytics Engagement
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Marketing
2
Monitoring Analytics Engagement
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Marketing & Customer Service
3
Monitoring Analytics Engagement
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A Social Media Team is born
4
Monitoring Analytics Engagement
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Specialized Social Media Teamsneed Specialized Tools
Measure Results
Analytics
Engagement
Monitoring
Real-time collaboration
CRM
The Social Enterprise
Social Media Team
⬌ Customer Support⬌ Marketing⬌ HR⬌ Sales⬌ PR
CRM Integration
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See relevant conversations at a glance
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Profile Tags
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Get details of any social profile
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How does this person interact with you?
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Notes
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Twitter Following
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Salesforce.com / Zendesk / Desk.com / … anything! …
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Team Performance
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Chat
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Chat
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Advanced Text Analytics
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The EndTime to relax and get some drinks!