engagor day ii - clo willaerts - where's my jetpack?
TRANSCRIPT
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Hey. Where’s my jetpack? Some thoughts on social media engagement Clo Willaerts (@bnox) Beervelde, 26 September 2013 #engagorday
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Clo Willaerts (@bnox)
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A global conversation has begun...
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Social media superpowers
identity attention webcare influencers
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Identity: t-shirt brands
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Identity: you are what you share
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Identity: real name policy
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Social media superpowers
identity attention webcare influencers
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Paid Owned Earned Media
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Kittens, babies and accidents
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Social media superpowers
identity attention webcare influencers
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Expectation: speed and wit
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Reality: cornered by webcare expectations
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Social media superpowers
identity attention webcare influencers
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“the” influencers twitto.be
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Influence: Grouped (Paul Adams)
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At the end of the day...
what is the strategic importance of social media?
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It’s the human web
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Tactic: fly on the wall
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Tactic: Trusted Filter
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Tactic: Passionate Pro
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Yes, but... We’re not bionic!
understaffed overworked budget cuts
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LISTEN Adjust your business tactics to what you learn from social media
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Social signals tickr.be
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Mentions vs media choice
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EMPOWER YOUR EMPLOYEES They will need tools, trainings, guidelines
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Sanoma Academy: digital literacy
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Sanoma Group’s Social Media Center of Excellence
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KEEP RUNNING Focus on 3 platforms to begin with
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Pick your battles touchpoints!
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Your site = social media hub
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How to be bionic
listen empower your employees keep running
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Let’s keep in touch... http://www.conversity.be/blog/
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Questions?
This presentation: http://www.slideshare.net/bnox