Engaging your campaigners with data

Will Brett – Electoral Reform SocietyJohn Robertson – Links Street Digital

How much is your vote worth• Part of ERS ‘Penny

for your vote’ campaign

• Used publicly available data

• All votes are not created equal!

Some voters in Britain are valued 22 times more than others

Email to target, sort of• We trick the ‘message’ by

not sending it to anyone.• Uses EN’s constituency

mapping to postcodes with reference data.

• Minimalist form to drive large amount of engagement.

Reference data• Westminster MP

database.• Add columns for data and

narrative.• Reference data added to

the ‘message’.• Submit button hidden• Link to membership form

Sharing• Reference data inserted into Tweets and

Facebook posts.• Javascript required when adding reference

data to a URL

Creating reference dataDownload MP database here

Upload your new spreadsheet here

Outcomes

The name game• How many MPs

since 1945 have had the same first name as you?

• Parliament needs to look more like the people it represents.

If you want to be an MP, it helps if you’re called John, David or William.

The technical bits

The technical bits 2

Sharing

Name Game - Outcomes

Thank you for listening!