don’t make your donors and campaigners work to support you!
TRANSCRIPT
Email appeal: basic• Decide upon and write copy
• Create email and landing page(s)
• Send out email and get supporters working
Email appeal: less basic• Decide upon and write copy for multiple segments
• Set up various emails and send to various segments
• Ask your supporters to click through and take actions based on the segments*
• After they have taken one action, ask them to take another*
* You can then use this action data for future segmentation
All of this can still be easy for your supporters through Engaging Networks
The positive side of ‘clicktivism’!
One-click donationsAllows you to present a donation page to donors that have given previously (a single gift)
The page just has a donation amount selector and a ‘donate’ button, no other form fields to fill in
Works with a token that is passed to the gateway
Displays the last four digits of the card on the page only
Works with all gateways (apart from pay via paypal)
One-click donationsWorks alongside an existing donation page
Only works through email
If someone wants to pay with another card, or if there is a gateway error, then they will go back to the standard donation page
One click form Standard donate form
Pick another card or gateway error
Thank you page
New transaction type: FOC (rest same as a normal single donation)
Pre-populating supporter data
An easy one…in your emails:
Use this icon and supporter data will be pre-populated
Pre-population can lead to a 100% increase in response rates*
You get better reporting if you insert using
You can also use this icon to insert supporter data into the email…and the landing page
Tip: There is a ‘salutation’ workaround to get more data in
* PETA case study
Using profiles to segment and personalise
You can use our profile tool to easily segment your database
For example, high level donors (your definition) who live in city X (your definition)
Once the profiles are run you can easily use them for email segmentation, personalisation…and reporting
New profiles functionality
Easier process for adding filters to define a profile
Creating ‘and’ profiles / ‘or’ profiles
Ability to edit profiles
A new filter: create date for supporter record
Ability to create filters on date ranges that include ‘equal to’ ‘before’ and ‘after’
Exit page actionsUsing our ‘action redirect’ technology:Build ‘action A’ and ‘action B’ as normal
Link together using ‘action redirect’ (a feature in the build section)
You can can send supporters to ‘start page 2’ to save them filling in the form again
You can use ‘redirect and filter’ if you want to send people to different actions based on how they have filled the first form in (for example, under 18s don’t go to a donation page, everyone else does)
One-click campaign actionsAn extension of ‘start page 2’ for action redirect
And the advocacy equivalent of one click donations
When you insert a link in an EN email, just set the start page to 2 (if you leave as page 1, data will still be pre-populated on the form)
If the supporter record is incomplete they will be sent to the form first everyone else can take the action in one click
Good for petitions, pledges, validating email records (remember, you can pull in extra data into the email as well)
For email to target actions, might be better to get supporters to go to page 1
Other ways to make it easyInsert links in thank you emails (same pre-population rules as email service)
Mobile templates
Styling of the form and clear error alerts / form validations
Think about the template, the text, the page layout
Pay via paypal
Email triggers