engaging with customers online: how cox media group captures critical insights and drives conversion
DESCRIPTION
Your website can be a valuable tool for collecting insights and driving business. Learn how Heather Blythe of Cox Media Group is driving higher engagement, better conversion, website feedback and increased customer insights through their web properties.TRANSCRIPT
©2014 Qualtrics – Company Confidential
Engaging with Customers Online:How Cox Media Group Captures Critical Insights and Drives Conversion
©2014 Qualtrics – Company Confidential
Heather BlytheSr. Manager, Analytics & Insights
Josh CazierProduct Specialist
©2014 Qualtrics – Company Confidential
Data is Everywhere…
©2014 Qualtrics – Company Confidential
How Can You Get These Insights?
Web Analytics Survey Responses
©2014 Qualtrics – Company Confidential
Insights Through Your Website• Understand Experiences
– Visitor Intent– Brand Tracking– Website Feedback– Page Helpfulness
• Conduct Research– Ad Effectiveness – Usability Testing– Panel Recruitment
• Drive Traffic– Targeted promotions– Behavioral Prompts– Custom Messages
©2014 Qualtrics – Company Confidential
Importance of Website Insights
Conversion Retention Satisfaction
©2014 Qualtrics – Company Confidential
A Brief History…
©2014 Qualtrics – Company Confidential
What was the Problem?
©2014 Qualtrics – Company Confidential
What was the Solution?
• Dynamically interact with targeted website visitors
• Present them with custom content and survey invitations
• Without the help of IT
©2014 Qualtrics – Company Confidential
What Makes Site Intercept Unique?
Three Key Features of Qualtrics Site Intercept:
1. Better Targeting2. Higher Engagement3. Greater Control
©2014 Qualtrics – Company Confidential
1. Better Targeting
Use over 25 targeting variables, including:
- Behavioral - Profile- Device Type- Location- Day, Date, Time- Adobe Analytics- Google Analytics
©2014 Qualtrics – Company Confidential
2. Higher Engagement
• 11 Unique ways of engaging site visitors
• Easy-to-use, Point-and-click interface
• Fully customizable with text, images, logos, and positioning
• Used for surveys, messages, promotions, or prompts.
©2014 Qualtrics – Company Confidential
3. Greater Control
• Launch, monitor and close intercepts on-the-fly from anywhere
• One time placement of the pre-made script
• No additional IT resources needed
©2014 Qualtrics – Company Confidential
Major Brands Utilizing Site Intercept
©2014 Qualtrics – Company Confidential
Website Goals
Conversion Retention Satisfaction
©2014 Qualtrics – Company Confidential
Heather BlytheSr. Manager, Analytics & Insights
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
Use Cases
• Adobe Analytics Integration• Customer Surveys / Feedback• Drive Traffic:
– New Sites– Digital / Print Subscriptions– Apps
• Drive Social Media Followers
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
The Future?
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
Questions?Next Webinar – May 21st, 2014 @ 10am PST | 1pm EST
Mastering the Customer Experience: VoC Techniques that Keep JetBlue Airways SoaringRegister: http://bit.ly/1m2wpzm
Next Live Events – Dallas, TX (4/29) and Austin, TX (5/1)
Full List - qualtrics.com/events
Get in touch - [email protected] or 1-800-340-9194