Download - Engaging with Customers Online: How Cox Media Group Captures Critical Insights and Drives Conversion
©2014 Qualtrics – Company Confidential
Engaging with Customers Online:How Cox Media Group Captures Critical Insights and Drives Conversion
©2014 Qualtrics – Company Confidential
Heather BlytheSr. Manager, Analytics & Insights
Josh CazierProduct Specialist
©2014 Qualtrics – Company Confidential
Data is Everywhere…
©2014 Qualtrics – Company Confidential
How Can You Get These Insights?
Web Analytics Survey Responses
©2014 Qualtrics – Company Confidential
Insights Through Your Website• Understand Experiences
– Visitor Intent– Brand Tracking– Website Feedback– Page Helpfulness
• Conduct Research– Ad Effectiveness – Usability Testing– Panel Recruitment
• Drive Traffic– Targeted promotions– Behavioral Prompts– Custom Messages
©2014 Qualtrics – Company Confidential
Importance of Website Insights
Conversion Retention Satisfaction
©2014 Qualtrics – Company Confidential
A Brief History…
©2014 Qualtrics – Company Confidential
What was the Problem?
©2014 Qualtrics – Company Confidential
What was the Solution?
• Dynamically interact with targeted website visitors
• Present them with custom content and survey invitations
• Without the help of IT
©2014 Qualtrics – Company Confidential
What Makes Site Intercept Unique?
Three Key Features of Qualtrics Site Intercept:
1. Better Targeting2. Higher Engagement3. Greater Control
©2014 Qualtrics – Company Confidential
1. Better Targeting
Use over 25 targeting variables, including:
- Behavioral - Profile- Device Type- Location- Day, Date, Time- Adobe Analytics- Google Analytics
©2014 Qualtrics – Company Confidential
2. Higher Engagement
• 11 Unique ways of engaging site visitors
• Easy-to-use, Point-and-click interface
• Fully customizable with text, images, logos, and positioning
• Used for surveys, messages, promotions, or prompts.
©2014 Qualtrics – Company Confidential
3. Greater Control
• Launch, monitor and close intercepts on-the-fly from anywhere
• One time placement of the pre-made script
• No additional IT resources needed
©2014 Qualtrics – Company Confidential
Major Brands Utilizing Site Intercept
©2014 Qualtrics – Company Confidential
Website Goals
Conversion Retention Satisfaction
©2014 Qualtrics – Company Confidential
Heather BlytheSr. Manager, Analytics & Insights
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
Use Cases
• Adobe Analytics Integration• Customer Surveys / Feedback• Drive Traffic:
– New Sites– Digital / Print Subscriptions– Apps
• Drive Social Media Followers
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
The Future?
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
©2014 Qualtrics – Company Confidential
Questions?Next Webinar – May 21st, 2014 @ 10am PST | 1pm EST
Mastering the Customer Experience: VoC Techniques that Keep JetBlue Airways SoaringRegister: http://bit.ly/1m2wpzm
Next Live Events – Dallas, TX (4/29) and Austin, TX (5/1)
Full List - qualtrics.com/events
Get in touch - [email protected] or 1-800-340-9194
