engaging stakeholders through social media · through social media dr. linda elliott-nelson arizona...
TRANSCRIPT
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ENGAGING STAKEHOLDERS
THROUGH SOCIAL MEDIADr. Linda Elliott-Nelson
Arizona Western College
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ARIZONA WESTERN COLLEGE
Over 12,000 students
Corner of Arizona, California, and Mexico
Hispanic Serving Institution
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WHO ARE OUR STAKEHOLDERS?
Students
Faculty
Staff
Community
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SOCIAL MEDIA
And more
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DOCUMENTED STUDENT
LEARNINGWhere do students demonstrate learning?
NURSING
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DOCUMENTING STUDENT LEARNING
PHOTOJOURNALISM
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DOCUMENTING
STUDENT LEARNING
Students post on what they learned.
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DOCUMENTING
STUDENT LEARNING
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SHARING STUDENT AND
FACULTY ACCOMPLISHMENTSArticles
Photos
Comments
Student showcase
AWCAlum
LinkedIn project
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FOCUSING ON
FACULTY
Faculty: the focus of this year’s marketing
Videos shown on television, at movie theaters, and on social media
Videos include faculty degrees and titles
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MEET THE MATADORS! MEET OUR FACULTY!
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GETTING TO KNOW FACULTY
AWC IN FOCUS VIDEOS
2-4 MINUTES LONG
FOCUS ON FACULTY, ACCOMPLISHMENTS, WHY THEY CHOSE THE SUBJECT THEY DID, CAREERS POSSIBLE IN THEIR FIELD, THEIR FAVORITE
CLASS TO TEACH
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INCREASING ENROLLMENTScreen shots for classes with photos
Class Title
Class section
Mode of learning
Days
Times
Hashtag for Twitter
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INCREASING USE OF TUTORING
CENTER
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GETTING TO KNOW OUR STAFFMeet the Matadors encompassed faculty,
staff, and part-time workers.
People on campus got to know each other as
well.
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DOCUMENTING
STAKEHOLDER ENGAGEMENT
I’M GOING 2 COLLEGE
EVENT WITH 5TH GRADERS
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SURPRISE AND DELIGHT
Clouds
Sunrise
Sunset
Landscaping
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DOCUMENTING STAKEHOLDER
ENGAGEMENT
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MEASURING STAKEHOLDER ENGAGEMENT
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MEASURING STAKEHOLDER ENGAGEMENT
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LESSONS LEARNED
Decentralize
Post daily
Include different viewpoints
Monitor
Use as communication tool (very useful with emergencies)
Ask faculty and staff to send in photos and information
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QUESTIONS?