ENGAGING NON-TRADITIONAL STAKEHOLDERS IN OJT/SS PROGRAMS

2014 AASHTO CIVIL RIGHTS SYMPOSIUM

APRIL 29, 2014

Overview

Workforce in the state of Texas

Texas Department of Transportation’s OJT/SS program

Partnerships

Stakeholder management

Stakeholder contributions – marketing & recruitment

Texas Highway Workforce needs & skills assessment

– Recommendations & strategies

Questions

Conclusion

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Investing in Communities in the State of Texas

3

Dallam Sherman Hansford Ochiltree Lipscomb

Hartley Moore Roberts Hemphill

Oldham Potter Carson Gray Wheeler

Deaf Smith Randall Armstrong Donley Collings-

woth

Parmer Castro Swisher Briscoe Hall

Bailey Lamb Hale Floyd Motley

Dickens King Knox Hockley Lubbock

Crosby

Garza Lynn Terry Yoakum

Gaines Dawson Borden Scurry Fisher Jones

Kent Stonewall Haskell Throck-

morton

Baylor

Wilbarger Wichita

WICHITA

FALLS

Clay

Archer

Young Jack

Howard Mitchell Nolan Taylor Callahan Eastland

Glasscock Sterling Coke Runnels

Reagan Irion

Cooke Grayson Fannin

Lamar

Delta

Red

River PARIS

Bowie

Wise Denton Collin Hunt Hopkins

Rains Wood Upshur

Marion

Cass

Titus

Mo

rris

Camp

ATLANTA

Harrison

Smith

Van

Zandt

Henderson TYLER

Rusk Panola

Anderson Cherokee

Freestone

Dallas DALLAS

Rockwall

Palo

Pinto

Parker Tarrant

Shelby

Sabine Houston LUFKIN

Angelina

Tyler Polk

Trinity

Ja

sp

er

New

ton

San

Jacinto

Walker

Leon

Navarro

Ellis

Hardin

FORT

WORTH

Erath

Hood Johnson

Hill

Bosque Mc

Lennan Hamilton

Coryell

Bell

Falls

WACO

Robertson Madison

Milam Brazos

Gri

me

s

Burleson BRYAN

Washington Lee

Austin

Fayette Harris

Montgomery Liberty

BEAUMONT Orange

Jefferson

Chambers HOUSTON

Fort

Bend

Brazoria

Matagorda

Wharton

Colorado

Lavaca Gonzales

Dewitt

YOAKUM

Jackson

Victoria

Calhoun

Goliad

Bee Refugio

Karnes

Live

Oak

Jim

Wells

San

Patricio

Nuceces

CORPUS

CHRISTI

Kleberg

Kenedy

Willacy

Hidalgo

Brooks Jim

Hogg Zapata

Starr

PHARR

Duval

Webb

LAREDO

La Salle Dimmit

Zavala Frio Atascosa

Mc

Mullen

Guadalupe

Wilson

Bexar

Medina Uvalde

Real Bandera

Kerr Kendall

Gillespie Blanco

Kinney

SAN

ANTONIO

Edwards

Sutton Kimble

Mason Llano Burner

Williamson

Trayis

AUSTIN

Bastrop Hays

Caldwell Comal

Brown Comanche

BROWNWOOD

Coleman

Mills

Mc

Culloch San Saba Lampasas

Concho

Menard

SAN

ANGELO

Schleicher

Tom

Green

Andrews Martin

Midland

Pecos

Ector

Crane Ward

Winkler Loving

Crockett

ValVarde

Upton

Terrell

Reeves Culberson

JeffDavis

Brewster

Presidio

Hudspeth

El Pasd

EL PASO

ODESSA

LUBBOCK

AMARIL

LO

ABILENE

Cottle Foard

CHILDRE

SS

Fra

nklin

On-the-Job Training / Supportive Services Program

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TxDOT’s OJT/SS Program Overview

Provides training

– Technical

– Safety

– Job readiness

Connects job seekers with highway contractors

Participants include:

– Women

– Minorities

– Disadvantaged individuals

Administered by two university partners

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2013 Texas Construction Career Academy

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Demographics of Program Participants

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Female

32%

White

Male 8%

Hispanic

Male 13%

African-

American

Male 47%

Program Results for 2013

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Month University Location Attended Percent Employed

March University of Texas at Arlington Dallas 26 89%

May University of Texas at Arlington Houston 22 91%

July University of Texas at Arlington San Antonio 22 55%

May Texas Southern University Houston 24 67%

September Prairie View A&M University Prairie View 16 63%

Totals 110 74%

OJT/SS Program Cycle Diagram

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Form Project

Team

Recruit

Select

Train

Connect

Participants

and

Employers

FHWA TxDOT Performing Agency Employer

Innovative Partnerships

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TxDOT

Performing Vendors

Associated General Contractors of

Texas

Performing Vendors

Texas state employment

service providers

Organizations:

-Community based

- Non-profit

-Faith-based

Stakeholder Management

“Stakeholders are any people or organizations whose interest may be

positively or negatively impacted by the project or its product.” - Mulcahy,

2013

– Performing organization and its staff

– Government sponsor

– End users (citizens and employers)

– Local workforce partners

– Communities

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Program Stakeholders

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Job Seekers

Employers &

AGC

Employment Service

Providers

Community based

organizations

FHWA

Sense of Stewardship about Stakeholders

Universal mission statement:

– “To improve the economic well-being and quality of life of all

stakeholders” - Steven R. Covey, 1990

“Careful balancing of many interests.”

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Stakeholder Management

Understand who the stakeholders are.

Understand what the stakeholders want.

Keep the stakeholders interested and involved in the program.

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Participant Recruitment Strategies

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University of Texas Arlington

State employment service

providers

Faith-based agencies

Urban League of America

Salvation Army

Goodwill Industries

Veterans’ organizations

Housing authorities

Prairie View A&M University

State employment service

providers

Associated General Contractors

of Texas

Neighborhood centers

Community based agency

Established partnerships:

― State employment service

providers

― Local community based

organizations

― Local employers

Performing Agency #1 Performing Agency #2 Performing Agency #3

Recruitment Marketing Efforts

Press releases

Newspaper articles

Advertisements in general local-market

Advertisements in minority-focused publications

Radio announcements

Internet marketing via Texas Workforce Commission

– WorkInTexas.com website

Flyers and posters displayed in outreach organizations

Local churches

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Texas Highway Workforce Needs and Skills Assessment

Feedback collected from stakeholders

– Associated General Contractors of Texas

– State employment service providers

– Community-based workforce development organizations

(Represented metropolitan and rural populations)

Assessment concluded with recommendations & implementation

strategies.

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Integrate stakeholder input into decision-making about the program

Recommendations Potential Strategies

1. Improve awareness about highway

construction careers

Develop a strategic marketing plan

Partner with AGC to create a video

2. Establish stronger partnerships to

ensure program success

Educate workforce agencies

Educate high schools & vocational

schools

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Integrate stakeholder input into decision-making about the program

Recommendations Potential Strategies

3. Partner with state employment

providers and community-based

organizations to identify

opportunities to collaborate

Identify existing training offered that

could supplement the OJT/SS program

Build connections with other non-profit

agencies and organizations

4. Adopt continuous improvement

methodologies for the program

Regularly solicit input from all

stakeholders to identify opportunities

for improvement

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Partnerships Fuel Career Opportunities

TxDOT is proud to be part of FHWA’s OJT/SS program.

– Provides a valuable services to the State of Texas.

OJT/SS program:

– Educates and trains minorities, women, and economically disadvantaged individuals.

– Supplies participants with specific skills needed in the transportation industry.

– Gives participants access to well-paying careers in highway transportation.

– Increases their incomes and the well-being for their families.

– Meets the needs of local employers.

Partnerships with stakeholders makes this possible.

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Conclusion and Contact Information

Questions?

Thank you for your participation.

Contact Information:

Dave R. Tovar

Contract Compliance Section Director

Office of Civil Rights

Texas Department of Transportation

512/416-4750

Dave.Tovar@txdot.gov

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