engaging everyone: how the fuqua school of business became more social
TRANSCRIPT
Engaging Everyone:How the Fuqua School of Business
became more social.
Nick Faber
Community Manager
Key Milestones
September 2008: Facebook page launched
February 2009: Helped establish Duke guidelines for social media
July 2009: Twitter account launched
2012: EPIPHANY – We need a strategy!
June: Strategic editorial process established
July: External audit and peer benchmarking review
Summer 2013:
Full-Time Community
Manager Recruited• Serves as “Editor in Chief”
• Monitors industry conversation
• Sends reports to stakeholders
• Charged with “bumping into things”
Meeting Our Community Where
They Already Are
“Like any good facilitator, […] get off center stage, move over to the side and let others do
the talking.” – David Armano
September 2013: Instagram Account
February 2014: Tumblr Blog
Creating an Awareness of Our
Efforts
"If a tree falls in a forest and no one is around to hear it, where are they?“ – The Royal
Canadian Air Farce
Measuring, Monitoring and Reporting
Reporting to team and
stakeholders
What worked and what didn’t?
What are our peers doing?
What’s happening in our industry?
Listening to Industry
Chatter
Analyzing Peers
Measuring Output
Recruiting Ambassadors
Social Media Iconography (Before)
Harvard Business School Fuqua School of Business
Social Media Iconography (After)
Social Media Breakfast
A Social Media Check-Up
Dean’s Forum• “How to Use Social
Media on Purpose”
The Two Davids (and others) Get On Board
Professor David McAdams
(@games_to_change)
Professor David Ridley
(@dave_ridley)
Getting in Front of Students
• Workshops and guidance
• Face time with student
leaders
• Supporting and documenting
student efforts
• Repackaging and presenting
content they were already
creating
#ALSIceBucketChallenge
#WhyMBA
• Tumblr post
• Social media posts
• Emails
• Alerting leadership
• Creating table tents
• Handing out post
cards with cookies
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