engagement & retention

ZENNAAll copyrights reserved

ENGAGEMENT & RETENTION MOBILETHE KEYSTONE AND YOUR PREDETERMINED WAY TO MONETIZATION.

ZENNAAll copyrights reservedAbout:

Yay! We have users! What’s next?

• Your goals and metrics• Retention vs. Engagement• Why is Retention so important?• What to do if the Retention rate is low?• User Re-Engagement• Push-notifications• Deep Linking• Socialization and virality• Event marketing• Updates• Results

ZENNAAll copyrights reservedTasks:

Yay! We have users! What’s next?

• Increasing the potential of your LTV.• Retention and engagement of a big amount of users.• Socialization and virality.

SMART MONETIZATION

ZENNAAll copyrights reservedWhat is Retention?

ZENNAAll copyrights reservedWhat is User

Engagement?

ZENNAAll copyrights reservedRetention vs.

EngagementWhich came first: the chicken or the egg?

Simple rules in Zynga:1. Engagement = Day 1 Classic Retention Rate.2. If the user hasn’t spent money in the game for 60 days, you need to actively engage him or her in your other product.

By Engagement, we understand the sum of all factors, tools, and mechanics that ultimately influence the Retention rate.


What to do if Retention is low?

ZENNAAll copyrights reservedRoadmap for success

Kakao:Retention D1 = 50%Retention D7 = 25%

Time-management(farm, city-builder):Retention D1 = 35%Retention D7 = 20%

Hard-core:Retention D1 = 20%Retention D7 = 10%

ZENNAAll copyrights reservedWhat influences the

Retention rate?• Game genre (category).• Setting.• Gameplay (basic game cycle).• Graphics and art.• Uniqueness and fan-ness of the game.• User Re-Engagement (push-notifications, deep linking, in-game messages.)• Virality and socialization.• Event marketing.• Updates.

ZENNAAll copyrights reservedUser Re-Engagement

• Push-notifications• Deep Linking• In-game messages

“ALWAYS REMEMBER ABOUT THE SPAM EFFECT!” BUT! BUT!

ZENNAAll copyrights reservedAbout us:

Zenna has always been striving to achieve the best results.

United we win,united we stand!

Why work with us?

Founded in 2012 by internet marketers, infected with the virus of mobile apps, Zenna started with a simple idea: to help apps reach the TOP-lists. Now we’re grateful to have the best people, best work and best clients.With all the excellence, creativity and humor, we become better day by day by making superior apps that people don’t want to close.

• We are the first successful agency for marketing and promotion of apps & games in Asia, North America, Western and Eastern Europe. Zenna team consists of 25 people from three various continents.

• We’ve developed sustained experience & expertise in promoting games and apps over the last 2 years. At the very moment, we have 7 apps in the TOP of local stores in the USA, Japan, South Korea, Canada, Western and Eastern Europe.

• Our clients’ total revenue is up to $200M. Among them are Game Insight, Linekong, Kabam, Sport.com, Plarium and many other highly respected developers and publishers.


ZENNA Services:

Support mobilemarketingCommunity management (SMM)App Store Optimization (ASO)PR-pitchingPromo video productionUser-car

Traffic mobile marketingNon-incentive installs (CPI/CPC)Incentive installs

Complex mobilemarketingComplex strategic marketingRevenue share cooperation model

Product mobilemarketingMonetization & gameplay auditAnalytics integrationFinance managementPlaytestsLocalization & adaptation

ZENNAAll copyrights reservedOur Clients


+7(495)777-36-79 [email protected]: zenna.apps

Ukraine, Kharkiv,Moscovsky ave., 199-D5

www.zennaapps.com

engagement & retention

Marketing