Minerals Tertiary Education CouncilStudent Engagement Program

James Seaford

Problem Statement Deep seated perception problem by teachers and wider

community on minerals industry.– Lack of knowledge vis. career opportunities.– Dismissive of career due to misconceptions.

University Capacity issues – space and HR Perception by Uni of a lack of support by Industry, e.g.

Vacation work. Boring, ill-targeted content for target market (Customer Inertia)

Yet the feedback we get is consistently excellent

Student Feedback MGH Course....This was an awesome

course, I learned so much,

thank you. This is the best organised course I have been on

This has been my favourite of the courses I have done so far, the lecturers were great and very interested in helping the students. I found the mix of lectures, field work and pracs to be the best way to learn.

Mehrooz did such an amazing job teaching this

course that I feel nothing can be improved on.

Awesome course! I will definitely

recommend this course to fellow

students.

I found the Honours program engaging

and tangibly beneficial to my career

Wrong Message Right Message

MTEC Engagement Program ProposalThe MTEC Student Engagement Program is designed to promote the minerals industry as a dynamic and progressive environment in which to work.

Deliverables Deliverables

Deliverables Deliverables

Engagement Website – The Messenger• Content Rich Site;• Career Development – Webinars & ‘Take-aways’• Telling ‘Our Story’ (MTEC Student past/present)• Dedicated Info Pages: Parents; MTEC Student; Prospective Student; Community/SLTO; VAC Work• Anchor for Web 2.0 Technologies.

Engagement Website - prospective students & their parents Promotion of minerals industry as a dynamic social

place to work – many career pathways. Page dedicated to prospective students. Page dedicated to parents.

Social Licence to operate. MTEC program info. and

contacts. Video Spruce by

Lecturers/MTEC Students

Engaging Current Students• Industry nights for all programs based on successful UWA Industry night.• Ascertain what drives our students – give them what they want: MTEC Survey.

• MTEC Membership & Alumn: Support, Prizes, giveaways, etc.• Engage Student Groups and sponsor events i.e. Sporting.

Supporting you where ever you are

MTEC Student Survey

Engaging through Social MediaWEB 2.0

• 600 million users worldwide with 50 per cent actively logging in daily;• MTEC will create a group page that will be open to anyone to join;• Features will include email capabilities, a platform for like-minded people to talk minerals education and industry, and also fun off-topic, threads. • A platform for MTEC students to stay connected.

• Twitter is a quick and easy way to microblog. • Twitter is seen as a listening post on customer opinion and expectations.• Twitter serves as a great medium for our MTEC cheerleaders to share all the positive feedback about the MTEC programs.• Great medium in which to promote MTEC events, wins, articles and any news deemed of interest to our customers.

• LinkedIn’s main function is networking with people you might not normally come into contact with - think time and space. • MTEC can effectively build its business connection base, and allow our members to grow their professional profile and career opportunities.• MTEC will deploy a business page within LinkedIn and each MTEC member will have their own personal LinkedIn page to keep connected with our members.

Engaging through Social MediaStrengthsStrong brand name with Academic stakeholdersIntrinsically involved in development stage of student career life cycleHeavy Industry support and contactsProfessional understanding of industryAbility to organise and deploy multiple resources and stakeholders to achieve stated aims.Coordination with QMC & CME to

WeaknessesNot a strong brand name with student body or wider community.Weak online presence Little current engagement with students.Information Technology expertise within MTEC.Providing large human recourse capital.

OpportunitiesBroaden brand name to a larger demographic.Know who John Doh is, DOB? Footie Team? Provide platform for students (past/present), parents, community to stay connected. Promote MTEC events and courses. Promote benefits of minerals career & SLTOCompetitions and prizes to attract students and non-students to MTEC Online presence.

ThreatsPetroleum online presence and other associated engagement programs.Cross-over of effort between MCQ and CMEWA – dilution of common purpose. Multiple social networking sites providing the same platforms, just packaged slightly different.Sites seen as a blatant attempt to grow MTEC image – we loose social platform and become another visit, read and leave advert.

Social Media Program PlanWhat is the purpose?To promote peer-to-peer endorsement of the minerals industry as a dynamic and social industry to work in. Create platform to engage with our customers.

What are our 12 month social media objectives?1000 likes & followers & continued customer feedbackUnderstand what our customers want and valueBe the number one choice for mining career information in AustraliaGoogle Page 1, top ranking for mining careers

What will it achieve?Customers will be able to make a more informed, balanced decision on a career in miningRelationship building with us

What are our 6 month social media objectives?Create 500 likes and 500 followersUnderstand our customers’ needs and desires vis. their career and pathways to get there.

What is the outcome?Be seen as an expert in the mining education and careers spaceUnderstand our customers moreBe a connector for customers.

What are our 3 month social media objectives?Create 200 likes, 200 followers, customer feedback on the wallCreate dialogue with our customers to find out their desires.

Our target market is?Gen Y & Zeds 16 – 25 years old.

Measured by?Google analytics, twitter followers, facebook likes, increased enrolments/enquires in MTEC courses, customer feedback about MTEC experiences

TeamJames primarily. Engage student contacts from universities. All team members are free to submit articles and stories for inclusion, but James is accountable.

People for the FutureStudent Engagement Program

Supporting you where ever you are

Engagement Program Cont..

The Elevator Pitch The Engagement Program combines human

relationship building with latest technology to promote the fantastic educational and career opportunities for prospective students.

The Engagement Program will leverage the many great experiences of former students to counter general mis-information about the industry and provide a more balance view.

Actions Required Assemble Project Team; Liaise with Robert Goggins to ascertain technical

capabilities and input by MCA IT. Draft Several Project Documents – Project Plan

and accompanying docs, Digital Plan inc. Social media strategy;

Continuous liaison with QMC & CMEWA to ensure messages are aligned.