engage12 - dennis van der horst - oxyma
TRANSCRIPT
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Lead gen – Hoe haal je meer waarde uit je leads?Dennis van der Horst
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Wat was de opdracht?
Toevoegen video Christiaan Holman
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Optimaliseer jouw online funnel
E-mailmarketing Website en …?Bouw je database
3. Conversie!2. Traffic1. Lead gen
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Hoe - Marketing Performance Improvement – Discipline!
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Hoe bouw je een lead database op?
LEAD GEN
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Lead gen – Bouw je database
Vodafone.nl- Newsletter optin- Call-me-Back
Old friends Offline sales
Affiliates 3rd party e-mail marketing
Cobranding
Schrijf in en win Quiz Whitepapers
Preregistratie Voice of Holland OndernemersJackpot.nlBusinessUpgrade.nl
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Leren van een loterij?
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The Voice: Lead gen machine?
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Dweilen met de kraan open?
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Hoe kom je in contact met je leads?
TRAFFIC
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Prospect e-mails: conversie naar de website?
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Prospect e-mails: continue verbetering?
Optimaliseer e-mail
Differentieer e-mail
Resultaten B2B Oktober 2011 – April 2012
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Prospect e-mails: reageren consumenten anders?
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Mijn persoonlijke voorkeuren als oplossing voor cookies?
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Hoe maak je van een lead een k lant?
CONVERSIE!
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Sales optimalisatie: website?
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Prospect e-mails: de multiplyer
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Offline sales kanalen – 1 + 1 = 3
Online Call center
B2B Verlengingen
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Live Chat – Alignment!
A
B
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Welke lead naar welk kanaal? – Split runs
VF Winkel
Online
Call center
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Top 11 tips
E-mailmarketing Website en …?Bouw je database
• Continue verbetercyclus
• Best practices
• Verzamel informatie
• Relevante website
• 1 + 1 = 3
• Alignment!
• Split runs
• Som der delen
• Leerplatform
• Cobranding
• Let op uitstroom
3. Conversie!2. Traffic1. Lead gen
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Succes en tot zo!