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Engage | Transact | Reward Less clicks, more buys Snap Checkout Overview

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Drive in-the-moment transactions with a checkout cart designed for impulse purchases & fast payments. By offering and selling ONLY one item, Snap Checkout does one thing and does it well. It completes the funnel with less clicks, resulting in more buys. Introduction Snap Checkout Snap Checkout

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What are some Use Cases for Snap Checkout? Introduction Direct Mail Televised Offers Web & Social Media Ads Product Stuffers Bill Payment Reminders

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It seems that perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away. Antoine de Saint Exupry

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Introduction 66% Of the smart phone and tablet owners that have attempted to make a purchase on their device failed to complete the transaction due to obstacles encountered during checkout. Source: Jumio 2013 Mobile Consumer Insights

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Introduction said they failed to complete a purchase because the checkout process took too long. Source: Jumio 2013 Mobile Consumer Insights Nearly half

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The problem isnt the consumer, its the process

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The Checkout Process 1.Call to action 2.Offer landing page 3.Customer information 4.Shipping information 5.Billing information 6.Select payment method 7.Payment information 8.Confirmation 9.Finish Less Clicks, More Buys Identify the customer & payment information in one step

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The Six Fundamentals of Snap Checkout Device Agnostic Lightweight & Fast Simple & Distraction Free Reinforces Throughout Stresses Urgency Test, test, test Less Clicks, More Buys Snap Checkout can run multiple offers simultaneously, we help you find what works and make it better, we never accept the baseline

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Who are Snap Checkouts Pre-launch Partners? Less Clicks, More Buys

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What Channels can Snap Checkout Support? Less Clicks, More Buys Web Advertising Direct Mail Product Stuffers Printed Advertising Televised Offers Mobile Campaigns More targeted Social Media Advertising

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What is Snap Checkout Built on? Snap Checkout uses a specialized version of GoMo Market, specifically engineered for simultaneous offers, multiple channeled access, and lightning fast speed. Less Clicks, More Buys Click here for platform overview

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What are some ways to Drive Customers to Snap Checkout? Less Clicks, More Buys Its easy and secure to order from your phone Scan Tap Text Renew to 51684 Personalized Direct Mail Targeted Text Messages

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What do Customers See? Less Clicks, More Buys

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Snap Checkout in Action Less Clicks, More Buys Scan Visit https://mastercard.gold-mobile.com/

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The First Instance of Snap Checkout Less Clicks, More Buys

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What does it all mean?

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Features your customers may not notice, but your funnel will with Snap Checkout Unbelievably fast loads in less than half a second Human-first design distraction free & usability tested Web-based no app to download Personalized call to action auto filled information MasterPass built-in trusted brand & peace of mind Multiple payment options gives customers choices Less Clicks, More Buys

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What Snap Checkout brings to your marketing efforts Cloud-based and is easy to use Built-in mobile marketing tools Manage multiple offers at once Comparative reports for split testing Plugs into existing customer databases Payment processor options MasterPass, PayPal, and Google Wallet ready Less Clicks, More Buys

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How Much Does it Cost? Less Clicks, More Buys Pilot For brands, agencies, and direct mailers looking to test it out Advanced For companies and agencies running more than one campaign Enterprise For full integration into a company or agencys infrastructure

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Planning Next Steps Less Clicks, More Buys Package Chosen Determine scope with customization team Execute Statement of Work Client Services Kickoff

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Engage | Transact | Reward Lets Get Started with Snap Checkout

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Snap Checkout Use Cases

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The Problem: Brian receives an offer to renew his magazine subscription by sending in a subscription renewal card and a check. His checkbook is somewhere in the den and hes out of stamps. He says hell get to it later, but ends up missing the deal. Our Solution: Brian receives an offer to renew his magazine subscription. On the offer is a call to action which enables him to scan a QR code to go directly to checkout. He renews his subscription in under 5 minutes. Complete Solutions Go Back

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The Problem: Susan is at home watching TV she sees a limited time offer for a blender that she has to have. She calls the 800 number and waits on hold for 10 minutes. She gets distracted by the dog barking and realizes that he needs to go out. She hangs up. Our Solution: Susan sees a limited time offer for a blender. The TV says theres a special offer if she texts-in to purchase. She does and gets a message with a link offering 2 for the price of 1. She clicks the link and the offer is reinforced, stressing the limited quantity. She completes the purchase in under 5 minutes. Complete Solutions Go Back

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The Problem: Jack is visiting a website. He sees a banner ad for cupcakes from his girlfriends favorite bakery sponsored by his credit card company. He clicks on the ad and is transported to a landing page site where each page asks him for more and more information. He abandons his cart and goes to a different site. Our Solution: Jack is visiting a website and sees the same banner ad sponsored by his credit card company. Hes able to purchase the cupcakes without leaving the website. He felt secure while doing it thanks to MasterPass and it took him less than 60 seconds to buy. Complete Solutions Go Back

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The Problem: Simone has just bought a new computer. The sales rep tried to sell Simone an extended warranty, but Simone wanted to come back later to get the warranty. She forgets about the extended warrantys benefits and doesnt come back. Our Solution: Simone bought the computer and heard the sales reps pitch, but remains unconvinced. She goes home, opens the computer, and finds a card explaining the extended warrantys benefits in a different light. Shes able to act on her impulse and buy the warranty immediately. Complete Solutions Go Back

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The Problem: Amy receives this months bill for her car insurance. On the due date she writes a check and sends it in the mail. Her payment arrives 5 days late. Her insurance company already called her to remind her; she doesnt feel like her insurance company believes her. Our Solution: Amy is signed up for automatic bill reminders from her insurance company. Each month shes texted a reminder with a link to pay instantly. She usually pays with her MasterCard, so its already stored for her. It takes her one minute to pay her bill. She pays every month, on time. Complete Solutions Go Back

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GoMo Platform Architecture Appendix = Exists = Future User DashboardAPI Interfaces Client User Admin Client Backend Systems Forms/Survey tool GoMo Service Bus (Internal API) Workflow Payments and financial management Messaging (secure) SMS Email App push Voice KEY: J2EE Architecture Subscriber import Rewards GoMo Campaign Coupons Ensemble Voting Diary cards Regimens Sweepstakes Group text messaging Group email messaging GoMo Chat 1:1 and 1:many Two-way secure chat Two-way SMS chat Message expiration Intelligent routing Message templates GoMo Market Rewards management Mobile app commerce Mobile web commerce Snap Checkout Store management Store management Wallet Management Wallet Management Shared Services & Transport Middleware Application Wireless Carriers & ISPs MySQL Redundant Databases Secure Storage Hosting Separate MySQL Reporting Database International Database Search Personalization Variables Reporting and analytics Video, image, & audio upload Scheduling Authentication & ACL Social media integration Go Back