engage emea 2010 - social in your business
TRANSCRIPT
Integrating Social with BusinessJustin Kisnter, Sr. Mgr. of Social
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Marketing
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Marketers use media to drive sales
Fuel
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Traditional marketing
Ads
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Online marketing
Landing PagesAds
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Social Media Marketing
NewsfeedsAds
Apps
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NewsfeedsAds
Apps
Social Media Marketing
Two new tactics:Engagement and Earned Media
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Social Media Marketing
Engagement
NewsfeedsAds
Apps
Presenter: @justinkistner Hashtag: #wtengage
Social Media Marketing
Earned media
Engagement
NewsfeedsAds
Apps
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Social is part of your media mix
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Monitoring
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Tweetdeck
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Social Media Monitoring
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Social Monitoring Center
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All departments need monitoring
•Product•Engineering•Customer service•Sales•Etc.
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Customer Service
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User community
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Sales
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Monitoring for opportunities
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Integrations with CRM
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Internal Collaboration
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Social Business Software
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HR
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Recruiting and research
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Recruiting and research
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Questions?