Energy Services Ltd. ©2004

LARGE INDUSTRY ENERGY NETWORK (LIEN)

How to Run a Successful Energy Awareness Campaign

3 March 2004

Energy Services Ltd. ©2004

Agenda

Introduction 09.30-09.45

1. Preparing the Energy Awareness Campaign09.45-11.00

Coffee 11.00-11.15

2. Staff training 11.15-12.30 Lunch 12.30-13.30 3. Campaign Themes 13.30-15.00

Coffee 15.00-15.15 4. Group Discussion - Open Floor 15.15-15.45

Energy Services Ltd. ©2004

Preparing the Energy Awareness Campaign

• Define the Budget

• “Why, How, Who, When, Where, What”

• Identify the Objectives

• Develop the Approach

Energy Services Ltd. ©2004

Staff Training

• Energy Champion

• Group Exercises

• Competitions, promotions and Quizzes

• Group Discussions

• Presentations / Case Studies

Energy Services Ltd. ©2004

Campaign Themes

• Awareness

• Feedback to Staff

• Reward Systems

• Campaign Support

Energy Services Ltd. ©2004

Session One -Preparing the Energy Awareness Campaign

• Define the Budget

• “Why, How, Who, When, Where, What”

• Identify the Objectives

• Develop the Approach

Energy Services Ltd. ©2004

Define the Budget

• What is current spend on energy? – show trends and projections

• Drill down as far as practical - by product, by building

• What are the known issues

• Devise a budget based upon realistic payback

• Obtain approval from the top

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Why, How, Who, When, Where, What

• Where are you now ?

• What if you do nothing ?

• Where do you want to go ?

• How will you get there?

• The Action Plan

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Identify the Objectives

• Desired aims that are easy to understand (Simple, Measurable, Achievable, Realistic and Timely)

• Quantify the outcomes

• Set measurable objectives

• Monitor, report and feedback the results

Energy Services Ltd. ©2004

Develop the Approach

• Get Commitment – from the top and from staff

• Understand the issues

• Plan and organise an effective programme

• Implement the programme

• Control and monitor performance

Energy Services Ltd. ©2004

Energy Matrix

Level EnergyPolicy

Organising GeneralMotivation

Information TechnicalKnowledge

Investment

4

3

2

1

0

Energy Services Ltd. ©2004

Energy Matrix

Level EnergyPolicy

Organising GeneralMotivation

Information TechnicalKnowledge

Investment

4

3 X X X

2

1 X X

0 X

Energy Services Ltd. ©2004

Energy Matrix

Level EnergyPolicy

Organising GeneralMotivation

Information TechnicalKnowledge

Investment

4

3

2

1

0

Energy Services Ltd. ©2004

Energy Matrix

Energy Services Ltd. ©2004

Session Two - Staff Training

• Energy Champion

• Group Exercises

• Competitions, Promotions and Quizzes

• Group Discussions

• Presentations / Case Studies

Energy Services Ltd. ©2004

Energy Champion

• Encourage a Team approach

• Department or building Energy Champion

• Focal points for delivery of the Campaign

• Train the Trainers

• Provide them with the support tools

Energy Services Ltd. ©2004

Group Exercises

• Reinforce the message of effective energy efficiency

• Sources of information available to the group e.g. internet, case studies, videos

• Provide checklists of sources of information and common areas of inefficiency

• Disseminate objectives, targets and milestones

• Discuss monitoring, reporting and feedback

Energy Services Ltd. ©2004

Competitions, Promotions and Quizzes

• Competitions between buildings, departments or sites

• Prizes; consider possible share of savings

• Promotion through communication, e.g. newsletters

• Quiz events, including prizes

• Staff and family orientated

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Group Discussions

• How to maintain staff awareness

• Posters and stickers

• The organisations dependence on energy

• The benefits of energy savings to the organisation

• What each individual can do to save energy

Energy Services Ltd. ©2004

Presentations / Case Studies

• To launch campaign

• Team approach

• Discuss company energy metrics

• Examples of no cost measures

• Provide example case studies

Energy Services Ltd. ©2004

Session Three - Campaign Themes

• Awareness

• Feedback to Staff

• Reward Systems

• Campaign Support

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Awareness

• Problems owned are problems solved

• Monitoring & Targeting

• Notices in strange places

• Posters to compare

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Feedback to Staff

• Newsletter

• Intranet

• Green notice boards

• Case studies

• Suggestion box

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Reward Systems• Reward individual and group contributions

• Poster competitions for staff and family

• Sharing savings – re-investment back to budget holders

• Social events or purchase something for the good of all staff

• Donations to a charity

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Campaign Support

• Intranet e.g. FAQ

• Helpline

• Technical support

• Case studies