Group Membersy Hafiz Jawad Asif y Umer Farooq y Muaz Ali y Saba Yahya y Tuba Azhar

Selected Organizationy ENEM Stores

ENEMy Industry:

Retail Store

y Category:

Shopping Goods (Local & International Brands)

Historyy The Idea y Implementation & SME Emergence y Proprietorship History y ENEM Today

Cases & Relevance to ENEM (Questionnaire Development)y Retail problems of Different Types y HBR Articles y UPS Case Studies y IBM Case Studies

Relevant but Well Coveredy Competitive Advantage of Inner City (HBR 1995) y Old Pillars of New Retailing (HBR 2001) y Building your Company s Vision (HBR 1996)

Cont dy The Body Shop Customer Case Study (Sonic Wall Inc.

2005)y Siblings & Succession in the Family Business (HBR

1998)y Inbound Distribution Management Increases Flexible

in Challenging Environment (UPS Supply Chain Solutions. 2004)

Relevant but Extinct in Enemy Boss I think Someone Stole our Data (HBR 2007) y Charting Your Company s Future (HBR 2003) y Fair Process: Managing in the Knowledge Economy

(HBR 2003) y Organigraphs: Drawing How Companies Really works (HBR 1999) y A Retail Department Store: Strategies that would Increase profit by 30 % (Profit Technologies)

Cont dy Specialty coffee and tea retailer realizes 665 percent ROI (IBM Software Case Study 2011) y Optimize Routing Steers Delivery Fleet to Major Savings (UPS Supply Chain Solutions 2005) y What Went Wrong with Star Bucks: Financial Analysis & Business Evaluation (Northeastern State University) y Why are We Losing all our Good People (HBR 2008)

Relevant & Problematicy StarBucks: Competing in a Global Market (UW

Business School 2003)y The Sure Thing that Flopped (HBR 2008) y The Dark Side of Customer Analytics (HBR 2007)

Cont dy Inventory Controls Gird Retailer-Wholesaler for

Efficient Growth (UPS Supply Chains Solutions 2005)y Discipline of Innovation (HBR 1998) y Making Supply Meet Demand in an Unsertain World

(HBR 1994)

Problems at Enem & Solutionsy Competition WRT Location y Customer research process saving brand extension y How to leverage the customer data responsibly

Cont dy Innovation y Supply & Demand y Storage & Inventory Supply y Loyalty Development for Satisfied Customer

Problems at Enem but not in Case Studiesy Extinction of y Loyalty Programs y E Commerce y Informal Organizational Structure, Marketing

Orientation & CRM Program

Recommendationsy Lack of Formal Structure Should be Covered Up

y Delegation of Authority Should be Practices