Media and Social Media AnalyticsFrom operations to decision making

• Combining Technology with Human Expertise

• Integration of all media types and content

• Qualified information with no noise or silence

• More than multilingual – multicultural

• Advanced analytics with maps and sources

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Who we are

Spotter moves Media and Social Media

Analytics to the next level.

Leader in textual analysis to measure risks and

opinions, Spotter provides reliable analytical models

to feed your decision making in the fields of strategy,

risk, marketing, PR and communications.

• Spotter's Solutions and Applications, based on

proprietary technologies of crawling, text

mining and sentiment analysis, cover all types

of sources.

• Spotter's metrics and scores help to take a

step back to better understand and adjust

companies’ strategies and operations.

• Spotter’s Platform enables actions to be taken

in good time all over the world.

• Spotter’s multilingual team of experts supports

clients in every step of their project, ensuring

the relevancy of the monitoring, analysis and

interpretation of the results.

Text mining, semantics, sentiment analysis, statistics, scores, mapping and graphical representations

Tailor-made tools and deliverables, with 100% relevant information, thanks to our team of multilingual and multicultural experts

Blogs, Forums, Twitter, Facebook, YouTube, Web Sites, Online Media, Printed Press, Television, Radio, Internal data, External databases

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What we offer

LISTEN TO THE CLIENT /

CITIZEN VOICE

SOCIAL MARKET

INTELLIGENCE

MANAGE CLIENT

FEEDBACK

SOCIAL MEDIA ENGAGEMENT

CORPORATE & eREPUTATION

BRAND IMAGE

CAMPAIGN IMPACT

PR PERFORMANCE

COMPETITIVE INTELLIGENCE

MAPPING OF KEY ACTORS

MARKET INTELLIGENCE

HUMAN RESSOURCES INTELLIGENCE

RISK REPUTATION

PRODUCT RISKS

COMPANY RISKS

SECURITY RISKS

Social CRM

Reputation Management

Corporate Intelligence

Risk Assessment

Risk managers, Safety Departments, Product managers, Legal departments, R&D teams

Communications department, Press relations, Digital communication, Crisis management

Head of strategy, Innovation, General Management, Head of competitive intelligence, HR Director

Marketing department, Product managers, Digital managers, Client Relations

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Powerful tools and reliable services

Either you use the Spotter Platform to get alerted,

explore and share your data, or do your own analysis,

and/or you can let Spotter Experts provide you with

Alerts, Reports and Studies.

Spotter Platform

Spotter Deliverables

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Tools to explore, organise, qualify and analyse your

project data. They allow you to generate, export and publish graphs, alerts or newsletters to be shared within your company.

Tools to visualise, edit and create interactive

Dashboards, to be shared between a group of users or personal Dashboards for one

or more specific users.

Back-office tools for complete and autonomous project management: sourcing,

queries, users, data qualification, quality control,

dashboard management.

Spotter Platform

A complete monitoring and analysis environment, available in SaaS.

Spotter Platform modules and tools are activated according to the needs of each

specific project and client, to collect, treat, analyse, visualise, share and publish

relevant information and deliverables.

SPOTTERANALYTICS SPOTTERDASHBOARD SPOTTERSTUDIO

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Present the key information that has been collected,

highlight sensitive subjects and enable the identification of potential or actual risks.

Give a global vision of your environment with key

events and issues evolution. Track the positioning and

opinions of stakeholders, to better anticipate changes.

Measure the efficiency of your actions/campaigns. Identify

how messages are spread and amplified. Evaluate risks. Detect emerging trends,

opportunities, best practices.

ALERTS & NEWSLETTERS SYNTHESES & BAROMETERS REPORTS & AD-HOC STUDIES

Spotter Deliverables

Turn your data into decision making with Spotter’s deliverables.

Spotter’s teams monitor and analyse online and offline content for you. We provide

customised reports, alerts and barometers that are ready to be published to

multiple departments within your company.

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Global and adaptable approach

SPOTTER guides you during the setup phase of the project, develops the source connectors and ensures on-going support via its online interface.

SPOTTER ensures the fine-tuning of automatic data qualification, the improvement of queries and treatments, and gives you a dedicated Project Manager.

SPOTTER produces the deliverables, puts the results into perspective, and presents our recommendations to your team and/or your management.

You manage your projectfrom A to Z with our support

You produce anddistribute your deliverables

You benefit from deliverables produced by Spotter

Our offer is fully adapted to your needs: you place the cursor of Spotter services where you like,

and we ensure training, support and guidance throughout your project.

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Combination of technology and expertise

Spotter proposes a qualitative approach to each step of your project.

Precise sourcingDetailed panel of

sources that can evolve

Decision making reporting

Platform, deliverables and recommendations

Intelligent qualificationRelevant data, structured and analysed

Advanced analysisTailor-made indicators, scores and in-depth qualitative analysis

OUR STRENGHTS

Combination of technology and human input

Reliable methodology and processes

Constant client support and guidance

Mapping of sources, speakers and opinions

Advanced text mining and sentiment analysis

TECHNOLOGY & EXPERTISE

CONSTANT SUPPORT

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Unique technology in the cloud

TRACKING & COLLECTION

CONTENTANALYSIS

SPECIFICMODELS

DECISION-MAKING WORKSHOPS

• Real time cross media monitoring

• Combination of Open Web and Web Panel monitoring

• Multi-format extraction for all types of sources

• Extraction of geolocalisation data from social media

• In-depth qualitative analysis of opinions and sentiment

• Advanced text-mining and semantic technology

• More than 28 languages treated

• Ontologies and knowledge databases

• Analysis methodology adaptated to each sector

• Implementation of tailor-made scores: influence, reputation, risk, satisfaction, …

• Capacity to combine media data with other types of data: client, sales, financial,…

• Interactive decisional Dashboards

• Real time dynamic reporting

• Access and diffusion of results according to specific profils

• SaaS platform, no installation needed, managed by Spotter

Ontology knowledge warehouse

Specialised technology to capture, extract and analyse social media

Linguistic and technical scalability

Technology based on cloud computing

Easy integration of third party technologies

Designed to work on iPads, iPhones, or any other type of tablet PC or smartphone

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OUR STRENGHTS

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Risk & Strategy

Communication & Marketing

Some of our references

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