slsae - social media strategy - wrap-up 06-15-10
DESCRIPTION
Presentation on social media tipsTRANSCRIPT
Social Media Tactics
Social Media Wrap-up
& Question
s
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Progress? !
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“If you adhere to business practices from just 5 years ago, the world has already passed you by and lapped you a few times.” – Mike Michalowicz
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These are your tools
BloggingMicro
Blogging
Photo Sharing
Video Sharing
PodcastsHybridEvents
Social Networking
Chat Rooms
Message Boards
RSS Feeds
Source: Universal McCann Companies Study on Social Media Trends (March 2008)
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Effective Roles of Digital (Social) Media ListenEngageInfluence
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Engaging/Influencing: Tweetups/Twestivals
Social Media TacticsGOALS
Member Engagement
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GOALS
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TwestivalTM
Branded global Twitter-generated festivals 2009 – 202 cities … raised $250,000 for
clean water through Charity: Water 2009 – 130 cities raised $450,000 for 135
charities via TwestivalTM Local 2010 – 14,117 people raised $460,700 for
Concern Worldwide’s education projects
Social Media TacticsTweetsgiving 2009
Screen shot courtesy of @amyrsward
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Social MediaQuestions
Social Media TacticsMy bias …
Experience =
Expectations
Social Media TacticsESPN innovates with I-Pad
If more companies would stop overthinking things and start having fun, we're pretty confident that we'd see more innovation, more discovery and less waiting for the next big thing.
Experience = Expectation
associations
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1)How do you measure effectiveness? ROI / analytics Do you have members or fans?
• Average fan spends extra $71.84 than non fan
• Fan 41% more likely to recommend than non fan
Unanswered Questions
Social Media TacticsWhat is a FB Fan Worth?
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2) How effective is social media in meeting the needs of members of the associations?
It depends …• On your members• On your strategies• On your implementation
Start by “playing around” with platforms What are your members (or subgroup of
members) doing now? Can you afford to let them do it without you?
Unanswered Questions
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Social Media Influences ActionsAction Taken As a Result of Social Media
(nonprofit)
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3) How does it pay off for the association with the investment/time made by the association?
Track what is going on in your space Connect & engage with members Reach younger generations Reduce costs (less printing/postage) Reach those not reaching
Unanswered Questions
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Brandjacked … fake site by fake tree firm
TweetUp4Troops vs TweetupforTroops What to do? Reached out via social media
Blogged about it Tweeted the blog Retweeted to 600,000+ within 24 hours
Defending Your Brand:Brandjacking of T4T
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4) How we integrate it successfully to achieve some goals (membership increases; positive industry representation; service enhancement, etc.) without getting overwhelmed by it or being forced to add staff.
Focus on strategy Decide if you need to drop something Perhaps return is worth the added staff?
Unanswered Questions
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5) Tactful Tactics. I've got my opinions, but I'd like to hear yours.
Listen Don’t spam Share
Unanswered Questions
Social Media TacticsDesired Learnings1) Stimulated mind and some action items.2) How to use social media to achieve professional, personal,
social goals effectively and find out what not to do.3) Better understanding of what it takes to use social media
wisely.4) Better understanding of the potential value of social
media.5) Better sense of what our social media strategy should be.6) How we make social media worth the time we spend on it.7) Better understanding of how and when to use it to
advance my association clients8) How to best tie together multiple social media tools to
create a coherent message and how to drive traffic back to our association's website.
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Lesson for a lifetime …
If you want to learn to swim ….
Dive in!
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Social Media TacticsTwitter Screen
Social Media TacticsTwitter Terms
Tweet Re-Tweet (RT) Direct Message (DM) @ Find People Search Chats
Social Media TacticsNo Profile – No Follow
Social Media TacticsProfile – May Follow
Social Media TacticsGetting on Twitter
Sign up & Join
www.twitter.com
Social Media TacticsTwitter Sign Up
Social Media TacticsComplete Profile
Social Media TacticsAdd Photo
Social Media TacticsFollow
Social Media TacticsSearching Twitter
“Search” – by topic
Search – “Find People”
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Presenter
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6 71319 21242726 292231 4146 3934493744
1722 115
that help nonprofits meet their missions
181
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8SOCIAL MEDIA TACTIC
Recruit new staff and volunteers via Twitter.
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Monitor your organization's name on search.twitter.com.
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Start, join, and organize conversations on Twitter with hashtags (#nwf #nptech #charitytuesday)
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Create a fundraising campaign organized with Twitter.
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Use Twitpic to share photos.
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Add your events to your Facebook fan page.
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Start a discussion that will engage your Facebook fans.
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Use the YouTube Nonprofit Program to raise money or for advocacy.
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Promote your social media channels via websites, emails, footers, etc.
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