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TRUSTED EXPERTS. EMPOWERED PARENTS. SUCCESSFUL CHILDREN.

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Page 1: EMPOWERED PARENTS. · 2019. 6. 27. · empowered parents. successful children. landscape of the problem 1 in 5 children at risk. 74m school aged children. $247b annually on childhood

TRUSTED EXPERTS.

EMPOWERED PARENTS.

SUCCESSFUL CHILDREN.

Page 2: EMPOWERED PARENTS. · 2019. 6. 27. · empowered parents. successful children. landscape of the problem 1 in 5 children at risk. 74m school aged children. $247b annually on childhood

LANDSCAPE OF THE PROBLEM

1 IN 5

CHILDREN

AT RISK.

74M

SCHOOL

AGED

CHILDREN.

$247B ANNUALLY ON

CHILDHOOD BEHAVIORAL,

MENTAL & DEVELOPMENTAL

DISORDERS.

▪ Autism

▪ ADD/ADHD

▪ Learning disabilities

▪ Sensory disorders

▪ Sleep

▪ Anxiety

Page 3: EMPOWERED PARENTS. · 2019. 6. 27. · empowered parents. successful children. landscape of the problem 1 in 5 children at risk. 74m school aged children. $247b annually on childhood

NINETY-EIGHT PERCENT OF PARENTS REPORTED THAT

THEY RESORT TO THE INTERNET FOR INFORMATION

REGARDING THEIR CHILD’S HEALTH. 80% OF THEM

START WITH PUBLIC SEARCH ENGINES.

INTERACTIVE JOURNAL OF MEDICAL RESEARCH JUN 2015

Page 4: EMPOWERED PARENTS. · 2019. 6. 27. · empowered parents. successful children. landscape of the problem 1 in 5 children at risk. 74m school aged children. $247b annually on childhood

COMPETITIVE LANDSCAPE

BROAD SPECTRUM

NICHE FOCUSED

DIRECT ACCESSLIMITED ACCESS

TELEREHAB

TELEHEALTH

FOR CHILDREN

TELE-SUPPORT

Page 5: EMPOWERED PARENTS. · 2019. 6. 27. · empowered parents. successful children. landscape of the problem 1 in 5 children at risk. 74m school aged children. $247b annually on childhood

THE EMPLOYER PROBLEM

$25BLOST IN

EMPLOYEE

PRODUCTIVITY

250HrsPER EMPLOYEE

COMPROMISED

WORK HOURS

ATTRACT/

RETAINEXPERIENCED

PARENT EMPLOYEES

EMPLOYEE PARENTS OF CHILDREN WITH DEVELOPMENTAL DIFFERENCES:

HIGHER RATES OF ANXIETY AND DEPRESSION

Page 6: EMPOWERED PARENTS. · 2019. 6. 27. · empowered parents. successful children. landscape of the problem 1 in 5 children at risk. 74m school aged children. $247b annually on childhood

PEDIASOURCE: A PEDIATRIC

DEVELOPMENTAL AND BEHAVIORAL

MANAGEMENT PLATFORM

Page 7: EMPOWERED PARENTS. · 2019. 6. 27. · empowered parents. successful children. landscape of the problem 1 in 5 children at risk. 74m school aged children. $247b annually on childhood

STEP 1

FILL OUT INTAKE

FORM AND TELL US

WHAT’S WRONG

STEP 2

WE MATCH YOU

WITH A SPECIALIST

TO DETERMINE

NEXT STEPS

SPECIFIC TO YOUR

CHILD’S NEEDS

STEP 3

WE STAY ONBOARD

AS A RESOURCE, AS

LONG AS YOU NEED

Page 8: EMPOWERED PARENTS. · 2019. 6. 27. · empowered parents. successful children. landscape of the problem 1 in 5 children at risk. 74m school aged children. $247b annually on childhood

BUSINESS MODEL

THIS HITS THE NAIL

ON THE HEAD FOR THE

PARENT EMPLOYEES

HERE AT KRAFT

KRAFT HEINZ COMPANY

BENEFITS SPECIALIST

WHO WE

SELL TO

MIDSIZE & LARGE

EMPLOYER/B2BPRIMARY

SCHOOLSSECONDARY

PARENTS/B2COPPORTUNISTICALLY

WHY THEY

WANT US

1. Add-on to benefits

package

2. Administrative fee per

employee from

employer

3. Cost/call (discounted)

from employee

1. School funded

access for

teachers

2. Co-marketing

and discounts

to parents

1. Cost/call from

parents

2. Because they

need us

Page 9: EMPOWERED PARENTS. · 2019. 6. 27. · empowered parents. successful children. landscape of the problem 1 in 5 children at risk. 74m school aged children. $247b annually on childhood

CURRENT ENGAGEMENTS

SCHOOL PILOTS CORPORATE PILOTS (ACTIVE NEGOTIATIONS)

▪ ACTIVE PILOT:

Pre-K to Kindergarten school

Lincoln Park, Chicago

(Paid access for teachers)

▪ LETTER OF INTENT:

Pilot from a private school

Chicago, IL K-8th grade, Fall 2018

▪ 2x Fortune 500 companies

▪ 1x 1600 employee company

▪ Inquiries – 6 separate companies

Page 10: EMPOWERED PARENTS. · 2019. 6. 27. · empowered parents. successful children. landscape of the problem 1 in 5 children at risk. 74m school aged children. $247b annually on childhood

PEDIASOURCE SEEKING:

$750K

IN SEED

FUNDING

DIRECTOR OF

OPERATIONS/

TECHNOLOGY

CORPORATE HR

INTRODUCTIONS

Page 11: EMPOWERED PARENTS. · 2019. 6. 27. · empowered parents. successful children. landscape of the problem 1 in 5 children at risk. 74m school aged children. $247b annually on childhood

HEMA RAJ

TRUKENBRODFOUNDER/CEO, PEDIASOURCE

▪ Founder, PediaSource Therapy

Specialists, Multidisciplinary pediatric

evaluation and treatment practice

▪ Director of Therapies, NICU, Michael

Reese Hospital Chicago

▪ 20+ years of clinical therapy experience

▪ Focused clinical research and training on

direct therapies to influence children’s

central nervous systems.

Page 12: EMPOWERED PARENTS. · 2019. 6. 27. · empowered parents. successful children. landscape of the problem 1 in 5 children at risk. 74m school aged children. $247b annually on childhood

TEAM - ADVISORS

Melissa Werneck

SVP of HR, Global

People,

Performance and

Information

Technology, Kraft

Heinz.

Geoff Trukenbrod

Operating executive,

entrepreneur, investor

CFO, Obama for America

CFO/COO, Aginity

Partner, Timshel

Director, Granite Creek

Partners

Genevieve Theirs

Investor, Tech

Entrepreneur, Social

Impact mobilizer

Board member, 1871

Founder Sitter City

Founder, New Founders

Abby Ross

Co-Founder, Chief

Product Officer,

ThinkCerca.com

Managing Partner,

Blueye Creative

Dr. Gabriel Anzueto

MD University of

Chicago Hospitals.

Department of

Pediatrics and

Behavior