empowered parents. · 2019. 6. 27. · empowered parents. successful children. landscape of the...
TRANSCRIPT
TRUSTED EXPERTS.
EMPOWERED PARENTS.
SUCCESSFUL CHILDREN.
LANDSCAPE OF THE PROBLEM
1 IN 5
CHILDREN
AT RISK.
74M
SCHOOL
AGED
CHILDREN.
$247B ANNUALLY ON
CHILDHOOD BEHAVIORAL,
MENTAL & DEVELOPMENTAL
DISORDERS.
▪ Autism
▪ ADD/ADHD
▪ Learning disabilities
▪ Sensory disorders
▪ Sleep
▪ Anxiety
NINETY-EIGHT PERCENT OF PARENTS REPORTED THAT
THEY RESORT TO THE INTERNET FOR INFORMATION
REGARDING THEIR CHILD’S HEALTH. 80% OF THEM
START WITH PUBLIC SEARCH ENGINES.
INTERACTIVE JOURNAL OF MEDICAL RESEARCH JUN 2015
COMPETITIVE LANDSCAPE
BROAD SPECTRUM
NICHE FOCUSED
DIRECT ACCESSLIMITED ACCESS
TELEREHAB
TELEHEALTH
FOR CHILDREN
TELE-SUPPORT
THE EMPLOYER PROBLEM
$25BLOST IN
EMPLOYEE
PRODUCTIVITY
250HrsPER EMPLOYEE
COMPROMISED
WORK HOURS
ATTRACT/
RETAINEXPERIENCED
PARENT EMPLOYEES
EMPLOYEE PARENTS OF CHILDREN WITH DEVELOPMENTAL DIFFERENCES:
HIGHER RATES OF ANXIETY AND DEPRESSION
PEDIASOURCE: A PEDIATRIC
DEVELOPMENTAL AND BEHAVIORAL
MANAGEMENT PLATFORM
STEP 1
FILL OUT INTAKE
FORM AND TELL US
WHAT’S WRONG
STEP 2
WE MATCH YOU
WITH A SPECIALIST
TO DETERMINE
NEXT STEPS
SPECIFIC TO YOUR
CHILD’S NEEDS
STEP 3
WE STAY ONBOARD
AS A RESOURCE, AS
LONG AS YOU NEED
BUSINESS MODEL
THIS HITS THE NAIL
ON THE HEAD FOR THE
PARENT EMPLOYEES
HERE AT KRAFT
KRAFT HEINZ COMPANY
BENEFITS SPECIALIST
WHO WE
SELL TO
MIDSIZE & LARGE
EMPLOYER/B2BPRIMARY
SCHOOLSSECONDARY
PARENTS/B2COPPORTUNISTICALLY
WHY THEY
WANT US
1. Add-on to benefits
package
2. Administrative fee per
employee from
employer
3. Cost/call (discounted)
from employee
1. School funded
access for
teachers
2. Co-marketing
and discounts
to parents
1. Cost/call from
parents
2. Because they
need us
CURRENT ENGAGEMENTS
SCHOOL PILOTS CORPORATE PILOTS (ACTIVE NEGOTIATIONS)
▪ ACTIVE PILOT:
Pre-K to Kindergarten school
Lincoln Park, Chicago
(Paid access for teachers)
▪ LETTER OF INTENT:
Pilot from a private school
Chicago, IL K-8th grade, Fall 2018
▪ 2x Fortune 500 companies
▪ 1x 1600 employee company
▪ Inquiries – 6 separate companies
PEDIASOURCE SEEKING:
$750K
IN SEED
FUNDING
DIRECTOR OF
OPERATIONS/
TECHNOLOGY
CORPORATE HR
INTRODUCTIONS
HEMA RAJ
TRUKENBRODFOUNDER/CEO, PEDIASOURCE
▪ Founder, PediaSource Therapy
Specialists, Multidisciplinary pediatric
evaluation and treatment practice
▪ Director of Therapies, NICU, Michael
Reese Hospital Chicago
▪ 20+ years of clinical therapy experience
▪ Focused clinical research and training on
direct therapies to influence children’s
central nervous systems.
TEAM - ADVISORS
Melissa Werneck
SVP of HR, Global
People,
Performance and
Information
Technology, Kraft
Heinz.
Geoff Trukenbrod
Operating executive,
entrepreneur, investor
CFO, Obama for America
CFO/COO, Aginity
Partner, Timshel
Director, Granite Creek
Partners
Genevieve Theirs
Investor, Tech
Entrepreneur, Social
Impact mobilizer
Board member, 1871
Founder Sitter City
Founder, New Founders
Abby Ross
Co-Founder, Chief
Product Officer,
ThinkCerca.com
Managing Partner,
Blueye Creative
Dr. Gabriel Anzueto
MD University of
Chicago Hospitals.
Department of
Pediatrics and
Behavior