Tapestry’s Fundraising Toolkit

This toolkit will help you do this in 6 ways:1. Learn the Facts: Learn more about the services Tapestry provides, how they impact the

community, and how we are funded, so you can share that information with others.2. Know the Issues: Get a snapshot of how new policy changes could impact Tapestry and why to

donate to a local organization.3. Think Local: Learn why it’s important to not forget the little orgs.4. Use Peer Power: Get instructions for creating an online peer-to-peer fundraising page to

support us.5. Get Creative. Find creative ideas for raising money for Tapestry on your own, with a group of

friends, or through your business.6. Connect: Contact us about your fundraising plans, become an Advocate, and stay connected to

us.

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EMPOWER & PROTECT

You are here because you feel passionately that women, teens and men should have access to sexual and reproductive health care, and you are looking for ways to help. You know that Tapestry is the main provider of these services in Western MA, and that recent policy changes are attacking our funding and our ability to provide services. Through fundraising activities, you want to help defend and protect access to local care in your community.

Join the fight and get empowered to speak out and take action to protect local access to sexual and reproductive health care for women in Western MA!

Let’s get started.

Our Program Areas

Sexual & Reproductive Health

7,000 served annually

Syringe Access &Overdose Prevention4,200 served annually

HIV Health & Prevention

1,300 served annually

WIC Family Nutrition

1,600 served annually

Where We Provide Care

Examples of Our Impact

North AdamsPittsfieldGreenfieldNorthamptonHolyokeSpringfieldWest Springfield

syringe

wic

sex

syringe

wic

sexSexual & Reproductive Health $3,000,000

Syringe Access,

Overdose Prevention

and HIV Health& Prevention $2,000,000

WIC Family

Nutrition $1,000,000

Operating Budget $6,000,000

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OVERVIEW

Client usage of Narcan up 17%*in Hampden and Hampshire County, where we provide free Narcan and help connect users to treatment options. *Increase in 2016 over 2015

Teen Pregnancy Rates Down 54%*in Berkshire County, thanks in part to our school outreach and birth control access. *2009-2014, through our partnership with Berkshire United Way.

What’s changing?

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The federal government is rapidly changing national health care policy which will impact how women and low-income people can access the sexual and reproductive health care they need.

What’s the result?Tapestry could lose up to 30% of its budget for sexual and reproductive health care, impacting

over 7,000 clients in Western MA.

Tapestry is the only Title X provider west of Springfield/ Holyoke. Through Title X alone, last year Tapestry provided:

THE ISSUES

1,547birth control pills to women and teens

2,274women with breast &

cervical cancer screenings

6,377tests for STIs

Title X:

Program to help low-income women access care.

Key funding source for Tapestry that may be eliminated this fall.

Medicare:

Limits where low-income people can use it.

Changes to how states can distribute it.

National Health Care Law:

Provides health insurance to millions fewer people.

Makes it more difficult to access prenatal care and contraception.

Join us as we fight to keep this care available!

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Make a difference. With a strong, grassroots coalition of supporters, we can meet this challenge! Passionate people like you sharing our mission can make all the difference. By educating your friends, family and neighborhood about Tapestry, you will:

• Reach people who may need our services.• Connect with others who also want to take action and get involved locally.• Grow the circle of people who donate to Tapestry and keep us strong.

THINK LOCAL

If I give to Planned Parenthood, will my gift support Tapestry? Tapestry stands shoulder to shoulder with Planned Parenthood in the fight for women’s reproductive health and rights. We are allies! But it’s important to know:

• We are an independent, local agency. We receive no administrative or financial support from Planned Parenthood.

• We are supported by the same federal programs that are under attack, but we are smaller and have fewer resources.

• We have clinics throughout this region including (Springfield, Holyoke, Northampton, Greenfield, Pittsfield, and North Adams) including under-served rural areas. Planned Parenthood is located in Springfield only.

• Tapestry was founded in Western MA and has been providing care here for over 40 years. We rely on your local support.

Please stand with Planned Parenthood, and stand with Tapestry too!

Local care needs local support.As a fundraiser for Tapestry, the money you raise will support our services. Your activities in the community can help us build an even stronger base of local supporters, by connecting us with businesses, community groups and individuals who care about protecting access to care and who want to take action to make a difference.

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PEER POWERReady to start fundraising for Tapestry? Online peer-to-peer is a great place to start. So we can acknowledge and support your efforts, please send us an email when you start a peer-to-peer campaign for Tapestry: giving@tapestryhealth.org.

We use Razoo.com most often, but you can use any platform you prefer.

1. Log in or sign up for a new account.2. In the drop down menu under your name, select Your Fundraisers, then Start a New Fundraiser.3. Set your fundraising goal. Select that you are giving to a certified charity and type in “Tapestry

Health Systems, Inc.”4. Add content to your fundraiser page. Please include the following:

• Title: Your Name’s Fundraiser for Tapestry’s Empower and Protect Campaign• Refer to us as Tapestry (not Tapestry Health)• Image/Video: Need an image? Email us!• Our web address: www.tapestryhealth.org• Short Story: Help support Tapestry! Together we can protect sexual & reproductive health

services in Western MA.• Description: Add your personal story. Supporting women and health care is personal for most

of us. To make a strong impression on your followers, share your story of why Tapestry • matters.

5. Hit Publish and share widely!

Tag Tapestry on all social media posts and shares!

Click the icons to follow us on social media!

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GET CREATIVECreating a fundraiser is a great way to share Tapestry’s story and connect with others who care. Choose an activity that suits your interests and makes you feel excited to take action.

Ideas for Fundraising in the Community

Sign up for a road race on behalf of Tapestry and ask your friends and family to pledge support.

Work with your local gym or spin studio to host a spin-a-thon benefit.

Get your squad together for a softball, tennis, or other tournament and donate the entrance fees.

Having a birthday party? Ask for donations to Tapestry in lieu of gifts.

Love trivia? Organize a benefit night at your local bar.

Enjoy dinner parties? Bring your friends together for great food and a discussion about women’s health, and collect contributions to Tapestry.

Are you part of a campus group, club, or professional organization? Consider making Tapestry the beneficiary of your next fundraiser.

Got a shop, restaurant, or online store? Have a Tapestry Benefit Day and donate a percentage of your sales.

Set up a donation jar for Tapestry at your business’s checkout counter.

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Thinking about any of these fundraising activities? It’s important that we know about events being held for our benefit. Please let us know about your plans so we can acknowledge your efforts.

Having a Benefit Day?Tapestry will be happy to cross-promote your business on our social media platforms.

Need Materials? We can send you buttons, brochures, newsletter sign-up sheets, and donation forms.

Looking for an Event Speaker?Depending on the type of event, Tapestry may be able to provide a staff person to speak.

Become a Tapestry Advocate.In addition to fundraising, you can support Tapestry and join the fight to protect local access to women’s sexual and reproductive health by becoming an advocate.

Sign up for our advocacy email list to receive the latest information on bills and policies that will impact our communities and women’s access to care. You’ll also learn how to connect with us at marches, rallies and community forums around the area.

Get in touch.Send your donations to:TapestryDevelopment Office296 Nonotuck StreetFlorence, MA 01062

Donate online:www.tapestryhealth.org/donate

For assistance contact:Alyssa FasolinoDevelopment Associate413-586-2016 x105giving@tapestryhealth.org

CONNECT

Tapestry is a 501(c)(3) nonprofit organization, EIC 23-7303142. Gifts are tax deductible to the extent allowed by law.