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Emotions, Experiences and Social Media Maarten de Rijke University of Amsterdam 1

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Page 1: Emotions, Experiences and Social Media - World Wide …€¢ Intelligent information access • Content-based matching • Additional features (recency, authoritativeness, novelty,

Emotions, Experiences and Social Media

Maarten de Rijke

University of Amsterdam

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Page 2: Emotions, Experiences and Social Media - World Wide …€¢ Intelligent information access • Content-based matching • Additional features (recency, authoritativeness, novelty,

Another perspective

• Standards, infrastructure as seen by an academic research group

• Intelligent information access• Content-based matching

• Additional features (recency, authoritativeness, novelty, opinionatedness, …)

• Combine content-based and additional features

• Presentation

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Page 3: Emotions, Experiences and Social Media - World Wide …€¢ Intelligent information access • Content-based matching • Additional features (recency, authoritativeness, novelty,

Research strategy

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Theory

Experiment

Application

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Page 4: Emotions, Experiences and Social Media - World Wide …€¢ Intelligent information access • Content-based matching • Additional features (recency, authoritativeness, novelty,

Online lives

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Why?

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Page 5: Emotions, Experiences and Social Media - World Wide …€¢ Intelligent information access • Content-based matching • Additional features (recency, authoritativeness, novelty,

What?

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Page 6: Emotions, Experiences and Social Media - World Wide …€¢ Intelligent information access • Content-based matching • Additional features (recency, authoritativeness, novelty,

What?

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A web of applications

Social media analysis

Learning from implicit feedback

Reputation management: identifying and tracking stakeholders

Finding experiences to inform creation of new products

Real-time impact prediction

Multilingual log file analysis

Interest machine

Email search

Computational humanities and social sciences

Linking archives

Providing access to all parliamentary data in Europe

News archives meet video archives meet …

Open data initiatives

Religious studies

Medical anthropology

Communication science Governmental

Chronobiology

E-discovery

Detecting radicalization

Entity mining

Enrichment through linking

Aggregated entity search

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Page 7: Emotions, Experiences and Social Media - World Wide …€¢ Intelligent information access • Content-based matching • Additional features (recency, authoritativeness, novelty,

Political Mashup

• Aggregating parliamentary data

• Debates, debate structure

• “Semantification”

• Linking to video broadcasts, twitter, blogs, party programs

• Tracking topic ownership from parliament to social media and back

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Page 8: Emotions, Experiences and Social Media - World Wide …€¢ Intelligent information access • Content-based matching • Additional features (recency, authoritativeness, novelty,

CoSyne• Translate between wiki

pages

• Identify changes in one page

• Find gaps in other, target pages

• Translate material to be inserted in gaps

• Insert translated material in gaps

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Page 9: Emotions, Experiences and Social Media - World Wide …€¢ Intelligent information access • Content-based matching • Additional features (recency, authoritativeness, novelty,

• Mood annotated blogs

• Real-time mood tracking and prediction

• MoodViews (2005-2009)• Moodgrapher: follow

• Moodteller: predict

• Moodsignals: explain

• Moodspotter: discover associations

• Analyzing ‘old’ data: chronobiology

The mood of the web

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Page 10: Emotions, Experiences and Social Media - World Wide …€¢ Intelligent information access • Content-based matching • Additional features (recency, authoritativeness, novelty,

• Mood annotated blogs

• Real-time mood tracking and prediction

• MoodViews (2005-2009)• Moodgrapher: follow

• Moodteller: predict

• Moodsignals: explain

• Moodspotter: discover associations

• Analyzing ‘old’ data: chronobiology

The mood of the web

http://www.moodviews.com8

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Page 11: Emotions, Experiences and Social Media - World Wide …€¢ Intelligent information access • Content-based matching • Additional features (recency, authoritativeness, novelty,

• Mood annotated blogs

• Real-time mood tracking and prediction

• MoodViews (2005-2009)• Moodgrapher: follow

• Moodteller: predict

• Moodsignals: explain

• Moodspotter: discover associations

• Analyzing ‘old’ data: chronobiology

The mood of the web

http://www.moodviews.com8

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Page 12: Emotions, Experiences and Social Media - World Wide …€¢ Intelligent information access • Content-based matching • Additional features (recency, authoritativeness, novelty,

• Mood annotated blogs

• Real-time mood tracking and prediction

• MoodViews (2005-2009)• Moodgrapher: follow

• Moodteller: predict

• Moodsignals: explain

• Moodspotter: discover associations

• Analyzing ‘old’ data: chronobiology

The mood of the web

http://www.moodviews.com8

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Page 13: Emotions, Experiences and Social Media - World Wide …€¢ Intelligent information access • Content-based matching • Additional features (recency, authoritativeness, novelty,

• Mood annotated blogs

• Real-time mood tracking and prediction

• MoodViews (2005-2009)• Moodgrapher: follow

• Moodteller: predict

• Moodsignals: explain

• Moodspotter: discover associations

• Analyzing ‘old’ data: chronobiology

The mood of the web

http://www.moodviews.com8

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Page 14: Emotions, Experiences and Social Media - World Wide …€¢ Intelligent information access • Content-based matching • Additional features (recency, authoritativeness, novelty,

• Mood annotated blogs

• Real-time mood tracking and prediction

• MoodViews (2005-2009)• Moodgrapher: follow

• Moodteller: predict

• Moodsignals: explain

• Moodspotter: discover associations

• Analyzing ‘old’ data: chronobiology

The mood of the web

http://www.moodviews.com8

06/03/05 08/01/05 10/01/05 12/01/05 02/01/06 04/01/060.2

0.4

0.6

0.8

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1.2

1.4

1.6

1.8

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Original data versus Trend

ratio

of

blo

g p

osts

la

be

led

with

ST

RE

SS

ED

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Page 15: Emotions, Experiences and Social Media - World Wide …€¢ Intelligent information access • Content-based matching • Additional features (recency, authoritativeness, novelty,

Ingredients

• Search engine technologies

• Content extraction

• Language technologies

• Semistructured data technologies

• Scaleable distributed processing

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Page 16: Emotions, Experiences and Social Media - World Wide …€¢ Intelligent information access • Content-based matching • Additional features (recency, authoritativeness, novelty,

• We are scientists, developers, users at the same time and we have external partners

• Agile vs standards?

• Let a 1000 flowers bloom?

Development strategy

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Page 17: Emotions, Experiences and Social Media - World Wide …€¢ Intelligent information access • Content-based matching • Additional features (recency, authoritativeness, novelty,

vs.

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Page 18: Emotions, Experiences and Social Media - World Wide …€¢ Intelligent information access • Content-based matching • Additional features (recency, authoritativeness, novelty,

Fietstas

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FietstasProgrammer API

Python

SscrapeFietstas web scraperfor RSS feeds or sites

WWW

Fietstas

Fietstas worker

Stemming, NEN, NER, term cloud aggregation, ...

Fietstas Web APIXMLRPC or REST

Fietstas InspectorInspect document

annotations

direct document upload

file by file or in batches

Fietstas worker

Stemming, NEN, NER, term cloud aggregation, ...

Fietstas worker

Stemming, NEN, NER, term cloud aggregation, ...

documents

Text analysis service (NL, EN)

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Page 19: Emotions, Experiences and Social Media - World Wide …€¢ Intelligent information access • Content-based matching • Additional features (recency, authoritativeness, novelty,

• A look from the lab

• Social media as a “societal thermometer”

• Many opportunities for public-private collaborations

• Infrastructure for supporting these collaborations

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Page 20: Emotions, Experiences and Social Media - World Wide …€¢ Intelligent information access • Content-based matching • Additional features (recency, authoritativeness, novelty,

• Based on joint work with

• Krisztian Balog, Wouter Bolsterlee, Breyten Ernsting, Valentin Jijkoun, Fons Laan, Maarten Marx, Gilad Mishne, Christof Monz, Daan Odijk, Ork de Rooij, Manos Tsagkias, Andrei Vishneuski

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