emma jones, enterprise nation/bitsy, big jelly 25th march 2011
DESCRIPTION
This was a presentation by Emma Jones, founder of Enterprise Nation and Bitsy - two crucial leading websites for homeworkers and the small business sector. Delivered by Emma at The Big Jelly, 25th March 2011.TRANSCRIPT
Emma Jones Enterprise Nation
1. The Idea
2. Planning
3. Sales & Marketing
4. Outsourcing
5. Go Global
How to be a player
• Reasons to Go Global
• Fear: To trade successfully overseas, I first have to trade in my own market for yearsReality: 64% of businesses surveyed & profiled went global within 2 years
• Fear: It will cost me a lot of money to become a global businessReality: None of the companies profiled spent a penny, dime or yen on purposefully attracting their first overseas order
• Fear: I won’t convert one international sale into lots more salesReality: 78% of survey respondents believe international sales will increase over the next 12 months.
Bring down the barriers
Step one: research
• Reactive
• Pro-active
• Government support
Step two: promote
• Embrace the web
• Press releases and events
• Government support
Step three: sell
• Via your own website
• Via other online platforms
• Accepting payments
Step four: deliver
• Product
• Documentation
• Customer service
Step five: go local
• Website localisation
• Local look
• Visit