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Emma Jones Enterprise Nation
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1. The Idea
2. Planning
3. Sales & Marketing
4. Outsourcing
5. Go Global
How to be a player
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• Reasons to Go Global
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• Fear: To trade successfully overseas, I first have to trade in my own market for yearsReality: 64% of businesses surveyed & profiled went global within 2 years
• Fear: It will cost me a lot of money to become a global businessReality: None of the companies profiled spent a penny, dime or yen on purposefully attracting their first overseas order
• Fear: I won’t convert one international sale into lots more salesReality: 78% of survey respondents believe international sales will increase over the next 12 months.
Bring down the barriers
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Step one: research
• Reactive
• Pro-active
• Government support
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Step two: promote
• Embrace the web
• Press releases and events
• Government support
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Step three: sell
• Via your own website
• Via other online platforms
• Accepting payments
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Step four: deliver
• Product
• Documentation
• Customer service
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Step five: go local
• Website localisation
• Local look
• Visit