From CSR to Sustainability:Delivering Impactful Social Investment

BUSINESS & SOCIAL DEVELOPMENT?

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Delivering Social Value is Difficult

Millennium Development Goals Eradicate extreme poverty and hunger Achieve universal primary education

Promote gender equality and empower women Reduce child mortality

Improve maternal health Combat HIV/AIDS, malaria, and other diseases

Ensure environmental sustainability Develop a global partnership for development

FAILED

...As do Multilateral Agencies...

NGO’s play a role…

...And Foundations

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…Business Can Play a Role . . .

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Learning from Business

Focus

Market-based solutions

Financial-viability

Technical expertise-More than Money

Measuring

Managing risk

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The Death of CSR?

“[sustainability]…is about the fundamental intergenerational task of winding down the

dysfunctional economic and business models of the nineteenth and twentieth centuries, and the evolution

of new ones fit for a human population headed towards nine billion people, living on a small planet

which is already in ‘ecological overshoot’”

Volans, The Transparent Economy, 2010

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Transforming Brands-Social Investment

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Even Where You Least Expect It

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Integrated Sustainability Agenda

We launched Plan A in January 2007, setting out 100

commitments to achieve in 5 years. We've now extended Plan

A to 180 commitments to achieve by 2015, with the

ultimate goal of becoming the world's most sustainable major

retailer.

Through Plan A we are working with our customers and our suppliers to combat climate change, reduce waste, use

sustainable raw materials, trade ethically, and help our customers

to lead healthier lifestyles.

MAKING CSR MORE IMPACTFUL

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“…prevailing approaches to CSR are so fragmented and disconnected from business strategy as to obscure the greatest

opportunities for companies to benefit society. If corporations were to [use] the same frameworks that guide their business,

they would discover that CSR can be… a source of opportunity, innovation, and competitive advantage…”

PORTER AND KRAMER

21st CENTURY THINKING

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Delivering Maximum Impact

T – MA –

ALIGNMENT

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Alignment = Focus

Multiple One–Off Long term Projects Partnerships

Lasting Impact

Leve

rage

Gra

nts

I

nves

tmen

ts Social Investment

Traditional CSR

Greater Impact

TRANSPARENCY

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Learn From Failure

Execution • Partner lacked competence/skills

Market • No observable customer demand

Business • No evidence of long-term

financial viability

MEASURE

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Keep It Simple

.Large-scale numbers?

Permanent Impact?

Financially Sustainable?

Technically Competent?

Long-term thinking

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Shifting Our Mind – Set

Strategic Social Investment

Aligned Focus

Long Term Partnerships

Adding Real Value

More than Money

Financial Viability

Exit

Traditional CSR

Multiple Activities

Short Term Projects

Saving the Planet

Writing a Check

Financial Support

Subsidy Dependence

EMIRATES FOUNDATION’s

JOURNEY

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Incubate

0 – 2 Years

Pilot

3 – 4 Years

Scale

5 – 10 Years

Spin- Off

10 – 15 Years

Venture Philanthropy

PROGRAM PORTFOLIO

SOCIAL INCLUSION

LEADERSHIP &

EMPOWERMENTDELIVERED THROUGH THE MODEL OF SOCIAL ENTERPRISE

…business based…financially viable….scalable and sustainable…

FINANCIAL LITERACY

EDUCATION PROGRAMS:• Sheikh Mohammed bin Zayed Higher Education Grant:

• London School of Economics:

KAYANI

(Special Needs)

TAKATOF

(Volunteering)

SANID

(Emergency

Response)

THINK SCIENCE

KAFA’AT

(Business Skills)

COMMUNITY INVOLVEMEN

T

Thank You