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Page 1: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

Emirates Palace Case StudyBrimaxx Creative

Page 2: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of Emirates Palace logo identity

final logo identity

Indication of arabic caligraphy application

Caligraphy “Emirates Palace”

English wording “Emirates Palace”

Location as per Kempinski Guidelines

Page 3: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of Emirates Palace logo identity

development english / arabic east & west wing

english

arabic

Page 4: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of Emirates Palace logo identity

final logo

Page 5: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Le Vendome - french restaurant logo development

logo

Page 6: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Le Vendome - french restaurant business cards

EMIRATES PALACEABU DHABI CORNICHEP.O. BOX 890 • ABU DHABIUNITED ARAB EMRIATESTELEPHONE +971 2 681 1140FAX +971 2 681 8197

EMIRATES PALACEABU DHABI CORNICHEP.O. BOX 890 • ABU DHABIUNITED ARAB EMRIATESTELEPHONE +971 2 681 1140FAX +971 2 681 8197

Page 7: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Le Vendome - french restaurant business cards staff

EMIRATES PALACEABU DHABI CORNICHEP.O. BOX 890 ABU DHABIUNITED ARAB EMRIATESTELEPHONE +971 2 681 1140FAX +971 2 681 8197

MR. PETER SMITHSTORE MANAGER

EMIRATES PALACEABU DHABI CORNICHEP.O. BOX 890 ABU DHABIUNITED ARAB EMRIATESTELEPHONE +971 2 681 1140FAX +971 2 681 8197

MR. PETER SMITHSTORE MANAGER

Page 8: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Le Vendome - french restaurant voucher

TO ENJOY / TO HAVE ...

THIS VOUCHER ENTITLES YOU ...

Page 9: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Le Vendome - french restaurant post cards & guest cheque

Bill

Abu Dhabi CornicheP.O. Box 890 • Abu DhabiUnited Arab EmriatesTelephone +971 2 681 1140Fax +971 2 681 8197

Name · Please print

Signature Guest

Room-No.

Signature Waiter

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Page 10: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Le Vendome - french restaurant matches

Page 11: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Le Vendome - french restaurant congratulations cards

OUR BEST WISHES TO YOU

Page 12: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Le Vendome - french restaurant menu development

BREAKFASTDESSERT

main menudessert breakfast

Page 13: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Mezzaluna - Italian fine dining

Logo

Page 14: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Mezzaluna - Italian fine dining business cards & stationary

E M I R A T E S P A L A C E

Abu Dhabi Corniche, P.O. Box 890 Abu Dhabi, United Arab Emirates

Telephone: +971 2 690 9000, Fax: +971 2 690 9999

website: www.emiratespalace.com

Page 15: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Mezzaluna - Italian fine dining voucher & invitation cards

Vo u c h e r I n v i t a t i o n

Page 16: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Mezzaluna - Italian fine dining congratulation cards & match boxes

C o n g r a t u l a t i o n s

Page 17: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

I n d i a nO c e a n

T h e W o r l d

N o r t h P a c i f i c

O c e a nN o r t h

A t l a n t i cO c e a n

S o u t h A t l a n t i c

O c e a nS o u t hP a c i f i c

O c e a n

A r c t i c O c e a n

N o r t h P a c i f i c

O c e a n

ASIA

EUROPE

AFRICA

NORTH AMERICA

SOUTH AMERICA

MIDDLE EAST

ANTARCTICA

OCEANIEN

Chile

Argentina

USA

South Africa

France

Spain Italy

Germany

Australia

New Zealand

Lebanon

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Mezzaluna - Italian fine dining menu development

Me n u

bar menumain menu

wine menu

Page 18: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Havanna Club - cigar lounge

Logo

Page 19: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Havanna Club - cigar lounge business cards & stationary

PETER MUSTERMANNHead Waiter

EMIRATES PALACEAbu Dhabi Corniche, P.O. Box 890, Abu Dhabi, United Arab EmiratesTel.: +971 2 690 9000, Fax.: +971 2 690 9999, Website: emiratespalace.com

Page 20: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Havanna Club - cigar lounge guest cheques and post cards

Havana ClubEMIRATES PALACE, Abu Dhabi Corniche, P.O. Box 890, Abu Dhabi, United Arab Emirates, Telephone +971 2 690 9000, Fax +971 2 690 9999

Bill

Name · Please print

Signature Guest

Room-No.

Signature Waiter

Abu Dhabi CornicheP.O. Box 890 • Abu DhabiUnited Arab EmriatesTelephone: +971 2 690 9000Fax: +971 2 690 9999

Page 21: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

Havana ClubMatch Box 1

Size:25 ø x 60 mm

Colours:Pantone 478gold foil

Special Paper:Römerturm, The Natural, Rinde or similar

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Havanna Club - cigar lounge match boxes

Page 22: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

7

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Havanna Club - cigar lounge menu development

MenuFood & Beverages

main menu

bar menu

Page 23: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

Cognacs

Fils

REMY MARTIN LOUIS XIIIUses only grapes from the Grande Champagne region which guarantees its unique, exclusive quality.It is blended from eaux de ie, some more than a century in age, then it is aged in ‘tiercons’, barrels that are several hundred years old, in a cellar set apart for it alone.It’s colour is a very dark golden yellow with a fiery red tint and mahogany hue. The first nose is narcissus, jasmine, very old tawny port cigar box scent, curry, saffron, nutmeg and passion fruit. The second nose is violet, iris, litchi, pineapple, eucalyptus and sandalwood.The first palate is very concentrated and wonderfully rich in aromas, warm and harmonious. Second plate is of the highest complexity including aromas from the first and second nosses. A long finish of up to an hour.

A.E. DOR - Reserve CigarTo elaborate this Reserve Cigar, the Maison DOR has made a specific blending of different „crus“ including the noblest (Grande and Petite Champagne in a large share). Most of the different “rassis” cognacs blended in this Reserve have been intentionally kept in new barrels. It harmonizes so a great finesse with a strong and well-built character. This cognac develops and integrates the aromatic fragrances of the Cigar.

BISQUIT - Cohiba ExtraProduced from Grand Champagne eaux-de-vie and matured for between 40 and 50 years, Cognac Cohiba extra develops aromas of a rare quality, which go delightfully with Havana cigar. Intense orange, hazelnut and almond flavours, with notes of plum, vanilla and rancio.

DROUET - XO -, XO CIGARThis 20 years old for this very fine Cognac, accompanies cigar tasting. Its magnificent 50cl bottle wrapped in mahogany wood keep a place inside it, to put on the cigar of your choice.

FILLIOUX - Cigar ClubThe Fillioux House while playing with noble crus only obtains a souple fruity, and elegant 27 year –old eaux-de-vie which is also full bodied and intense in order to perfectly match the greatest Puro. With a fire-copper colour, the Filliou, cigar club Cognac shows an aroma palette extraordinary complex. Its honey and vanilla nose offers hints of Almonds and cigar box, whereas its pow-erful and unctuous palate gives notes of cinnamon and black chocolate.

DAVIDOFF - ClassicCognac Davidoff Classic is made from powerful eaux -de –vie that have been principally aged in new oak casks. This gives it a structured bouquet characterized by oakwood, vanilla and honey. These eau-de-vie originate exclusively from your best growth of the region: Grand and Petite Champagne, Borderie and Fin Bois. Davidoff Classic, contain about 40 different eau-de-vie, the oldest of which are some 20 years old. Davidoff Classic’s flavour persists on the palate long after tasting.

MONTIFAUD - V.S.O.P - Special Cigar 1er CruDeep amber hue. Muted woody aromas are restrained by some heat in the nose. A rounded attack leads to a moderately full bodied, fiery palate. Hot clipped finish.

GAUTIER - XO Exclusive CigarRich amber with mahogany and rosewood hints. Very rich aromas complex. No aggressiveness: very supple with notes of Vanilla, dried fruit and oak

FRAPIN - Cuvee Rabelais The age of Cuvee Rabelais is unknown. Cuvee Rebelais is a blend of very old fine Champagne cognacs handed from one generation of the Frapin family to the next. The greater part of these cognac reserves dates back prior 1870, before the Cognac region was ravaged by Phyloxere.Cuvee Rabelais contains the Ugni Blanc grape, but also Folle Blanche, the variety traditionally used in Cognac in a pre phylloxera age. Folle Blanche, a difficult but rewarding grape known for its finesse and elegance, is rarely used in modern times.This outstanding blend of very old Grande Champagne Cognac is presented in a limited edition 24 carat gold plated decanter featuring a working timepiece reminiscent of a bygone age.

FRAPIN - Cuvee VIP XOThis Frapin V.I.P XO aged approximately 40 years combines maturity, roundness, bouquet and finesse. Its colour is that of old gold with an immensely rich bouquet of spice and flowers typical of very old Grand Champagne cognacs distilled on their lees.This V.I.P XO cognac offers thus aromas of clove, pepper, coriander together with dried and fresh flowers (hawthorn, narcissus, etc….) enhanced by a touch of dried apricot, candied orange and vanilla.This elegant decanter decorated with a gold frieze and topped with a 24 carats plated gilt stopper is a reproduction of a genuine 16th century Flask. It is presented in a magnificent red and gold gift box.

Fils

A.E. DOR - Vielle Reserve No. 1 CUTA.E. DOR cognac house was founded in 1858 and is famous for having the largest reserve of old cognac in the Charentes. The oldest dating back to 1805. The family treasure limited to a few large glass demijohns was recently discovered in a small cellar in a property located in Grande Champagne near Lignieres Sonneville. After having reached 41 by natural evaporation, it was put into demijohns in 1965.Its nobility and uncompromising character is revealed in the elegant nose of floral tones and its long and supple mouth.Presented in a unique Daum crydtal decanter, the A.E. DOR Vielle Reserve No. 1 is one of the most exclusive cognac ever.

A.E. DOR XOThis superb cognac is perfect for the connoisseurs.Blends of Grand Champagne, Petite Champagne and Borderies, A.E. DOR is smooth, long with some persistent aromas.It is presented in a ceramic decanter plated with a24 carats gold.

COGNAC CHABASSE - XO ImperialThe cognac is at its absolute peak. After half a century of ageing its bouquet is very impressive, with a tendency towards the aromas of a “cigar-box”, dried leaves, old roses, tobacco, with touches of hazelnut and walnut. Smooth aromas of pear and coconut appear. Its mellowness is without compare.Its extraordinary length on the palate leaves ample time to discover surprising spicy savours of cinnamon, saffron and ginger.

COGNAC LARSEN - Viking ShieldThe Viking shield is an original and unique Limoges porcelain decanter of modern design, which continues to embody the Larsen Viking heritage. This artistic interpretation of a Viking soldier, produced of dyed porcelain matter, is available in three colours: charcoal-grey, sky blue and pure white. It features a hand painted 24 carat gold or platinum logo at the center surrounded by engravings inspires by a traditional Viking design.The Viking Shield collection contains a smooth and delicate Fine Champagne cognac.

HARDY PERFECTION FIRE - Perfection FireThis cognac is the “worlds oldest unblended cognac”The Perfection Fire have been bottled in a magnificent Daum crystal decanter. Each of the 300 decanters are numbered and has proof of authenticity. The origin of the eau-de-vie is that makes this Cognac rare and excellent date back to the 1870’s, the Pre phylloxera days. This Cognac comes from the area known today as Grand Champagne. Its grapes are composed of a 100% French Colombard and this eau-de-vie is pure and unblended at a natural strength of 41 % volume. Hints of cholocate and coffee, big oak and great balance adds to the complexity. A rare Cognac for those who demand the finest! When perfection is gone, c’est fini, for it can never be duplicated. Treat yourself to taste of history

LHERAUD Grand Champagne 1971Cognac LHERAUD has been producing quality cognac since 1881 from its 50 hectares of vines situated in Fine Petite champagne, the heart of the Cognac region. It is one of the very few companies which can offer “official Vintage Cognacs” and issued from three different areas: Grand Champagne, Petite Champagne and Fin Bois.As their complexity evolves through extensive ageing, the very old vintage of Lheraud Cognacs reveal rich and opulent aromas of buttered bread, dried fruits soft spices and minerals as well as a sensationally long finish. These rare Cognacs are delivered in blowed bottles made by glassblower masters, copies of bottles used in the 18th century, and carry the seal of the knights Templar.

OTARD - 1795 ExtraThe Otard 1795 Extra, essentially crafted from Grande Champagne eaux-de – vie in a special cellar set apart in the Chateau, called Paradise, is the result of the experience, patience and tradition of Otard Cognacs.The Otard 1795 Extra, a truly exceptional cognac for its length on the palate, leaves a lovely lingering taste of “rancio” , a rich bouquet of dried fruit, honey and cigar box.

MONTIFAUD Heritage Maurice ValletThe heritage Maurice Vallet is a unique blend of different years, the youngest comes from 1904, now in a beautiful decanter of Sevre crystal. It offers rich aromas, spicy with body and leather smell, powerful and complex on the palate, this prestigious cuvee has been first sold (on auction) by Christies in 1987

A.E. DOR - Vieille Rederve No 1 1This Cognac has been blended by Odile Riviere, made only from Grande Champagne which had to be a minimum of 70 years of age. Some vines are even pre-phylloxique.Flavours are beautifully integrated with a touch of rancio which so characterizes the No. 1 1 With mature plums, fantastically complex, light, bright mahogany appearance. The palate is round and soft which offers you a delicious cacao aroma before a long tasting finish.

Armagnacs

Fils

ARMAGNAC DU TARIQUET “cabine”Tariquet “Cabine” Armagnac is a masterpiece of strength and roundness, thanks to the alchemy of spices and fruit that bursts on the nose and shapes the mouth. The “Cabine’s” initial spicy, candied fruit and ‘rancio’ bouquet opens out an exposure to the air to the second bouquet bursting with heavily candied apricot and orange peel On an echo of spices, the tariquet turns the smoke aromas towards mellow hints of almond.The rich, long taste of the Armagnac allows you to savour the meeting of two worlds of taste over several puffs of a cigar such as a Ramon Allones.

BAS ARMAGNAC TARIQUET Folle Blanche 12 A N STariquet «Cabine» Armagnac is a masterpiece of strength and roundness, thanks to the alchemy of spices and fruit that bursts on the nose and shapes the mouth. The «Cabine’s” initial spicy, candied fruit and ‘rancio’ bouquet opens out an exposure to the air to the second bouquet bursting with heavily candied apricot and orange peel on an echo of spices, the tariquet turns the smoke aromas towards mellow hints of almond.The rich, long taste of the Armagnac allows you to savour the meeting of two worlds of taste over several puffs of a cigar such as a Ramon Allones.

Fils

ARMAGNAC CASTAREDE - 1900One hundred years……. To delicately mature and perfect this Grand Armagnac which has acquired nobility over the years. Distilled in 1900 according to the traditional Armagnac method, its colour is practically seductive with a very deep and warm amber. Its aromas make this Armagnac one of the best of this century. The most experienced amateurs will surely find fulfillment. Take your time to savour with a very mild cigar.

BAS ARMAGNAC BOINGNERES LAFFITTE 1980 - Pot 2.5 IThe Armagnacs of Boingneres Laffitte display good depth of focused fruit while retaining plenty of finesse. Their vintages are always bottled in their natural state. Their single varietal releases, particularly Folle Blanche, are unequaled and remain references for the region.Deep, golden orange in appearance, this 1980 Armagnac with a subtly caramel perfumed nose integrates well to wood overtones giving way to sumptuous mouth-ful of prune and violet flavours.Gold Medal, Wine and Spirits Challenge, 1997.

Cognac

Fils

Delamain Pale&Dry 4cl

Marnier VSOP 4cl

Courvoisier VSOP 4cl

Rémy Martin VSOP 4cl

Rémy Martin XO 4cl

Rémy Martin Extra 4cl

Rémy Martin Louis XIII 4cl

Hennessy Pure White 4cl

Hennessy Fine Cognac 4cl

Hennessy XO 4cl

Hennessy 1873 4cl

Fils

Hennessy Paradis 4cl

Hennessy 4cl

Hennessy Timeless 4cl

Hine VSOP 4cl

Hine Antique 4cl

Hine 1950 4cl

Martell VSOP 4cl

Martell Cordon Bleu 4cl

Otard VSOP 4cl

Otard XO 4cl

Armagnacs

Fils

Samalens 3 ans 4cl

Samalens VSOP 4cl

Samalens Hors d’ Age 4cl

Samalens Vieille Relique 4cl

Samalens XO 4cl

Fils

Goudoulin 1990 4cl

Goudoulin 1970 4cl

Goudoulin 1960 4cl

Goudoulin 1950 4cl

Goudoulin 1940 4cl

Cigars

Fils

COHIBA-ROBUSTOSFull bodied, smooth, rich and woody

COHIBA SIGLO NO. 3 Midium bodied full flavour, opplent smoke

COHIBA SIGLO NO. 4 Medium bodied full flavour and sweet aroma

COHIBA SIGLO NO. 5 Medium bodied full flavour, rich and spicy

COHIBA ESPLENDIDIS Full bodied, rich tasting and aromatic

COHIBA SIGLO NO. 6 25’sMedium bodied full flavour, rich and spicy

MONTECRISTO-NO. 2Mediun to full bodied with spicy and creamy aromas

Fils

RYI-CHURCHILLSMedium bodied with complex flavour and woody aromas

PARTAGAS 8-9-8 CABINETFull bodied with earthy flavour and slightly spicy notes

PARTAGAS-LUSITANIASFull bodied with fruity flavour

VEGAS ROBAINA-DON ALEJANDROFull bodied flavourfull aromas with woody tones

HOYO DE MONT-EPICURE NO 2Medium bodied and floral bouquet aroma

HOYO DE MONT-DOUBLE CORONASMedium bodied and mild, vanilla and honey perfumes

VEGUEROS-ESPECIALES NO. 1SBN-BMedium bodied, rich wit unique aroma

Cigarillos

Fils

MONTECRISTO CLUB CIGARILLOS

RYJ MINI CIGARILLOS

PARATAGAS MINI CIGARILLOS

Fils

PARATAGAS CLUB CIGARILLOS

COHIBA CLUB CIGARILLOS

cognac roll

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Havanna Club - cigar lounge menu development

Page 24: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Piano Bar

Logo

Page 25: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Piano Bar business cards & stationary

Page 26: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Piano Bar menu development

bar menu

Page 27: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Sayyad - seafood restaurant

Logo

Page 28: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Sayyad - seafood restaurant business cards & stationary

Abu Dhabi Corniche, P.O. Box 890Abu Dhabi, United Arab Emirates

Tel.: +971 2 690 9000, Fax.: +971 2 690 9999Website: emiratespalace.com

Page 29: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Sayyad - seafood restaurant voucher & invitation card

Voucher Invitation

Page 30: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Sayyad - seafood restaurant guest cheques & congratulation cards

Congratulations

Bill

Name · Please print

Signature Guest

Room-No.

Signature Waiter

Abu Dhabi CornicheP.O. Box 890 • Abu DhabiUnited Arab EmriatesTelephone: +971 2 690 9000Fax: +971 2 690 9999

Page 31: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Sayyad - seafood restaurant post cards & match boxes

S a y a dEMIRATES PALACE, Abu Dhabi Corniche, P.O. Box 890, Abu Dhabi, United Arab Emirates, Telephone +971 2 690 9000, Fax +971 2 690 9999

S a y a dEMIRATES PALACE, Abu Dhabi Corniche, P.O. Box 890, Abu Dhabi, United Arab Emirates, Telephone +971 2 690 9000, Fax +971 2 690 9999

Page 32: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Sayyad - seafood restaurant menu development

dessert menubar menu

Page 33: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

main menu wine list

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Sayyad - seafood restaurant menu development

Page 34: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Las Brisas - pool bar east wing

Logo

Page 35: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Las Brisas - pool bar east wing invitation & congratulations card

WE PROUDLY INVITE YOU ...

OUR BEST WISHES TO YOU!

Page 36: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Las Brisas - pool bar east wing business cards & match boxes

TELEPHONE +971 2 681 1140FAX +971 2 681 8197

EMIRATES PALACEABU DHABI CORNICHEP.O. BOX 3999 • ABU DHABIUNITED ARAB EMIRATESWWW.EMIRATESPALACE.COMLASBIRSAS.EMIRATESPALACE@KEMPINSKI.COM

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SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Las Brisas - pool bar east wing menu development

BREAKFASTServed from

THE ABU DHABI SUNRISE

125 DHS

Your choice of freshly squeezed fruit juicesOrange, grapefruit, kiwi or mango

White cheese, olives, tomatoes, labneh and basterma

A selection from our bakeryCroissants, rolls, Danish pastries, muffi ns and Arabic breadServed with butter, preserves, marmalade and honey

Coffee, Selection of teas and infusions, Arabic or Turkish coffee

BREAKFAST

breakfast menu

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SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Cascades - pool bar east wing

Logo

Page 39: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Cascades - pool bar east wing business cards & vouchers

EMIRATES PALACEABU DHABI CORNICHEP.O. BOX 3999 • ABU DHABIUNITED ARAB EMIRATES

[email protected]

TELEPHONE +971 2 681 1140FAX +971 2 681 8197

MR. PETER SMITHF&B MANAGER

TO ENJOY / TO HAVE ...

THIS VOUCHER ENTITLES YOU ...

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SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Cascades - pool bar east wing menu development & match boxes

DHS

Bits and Pieces

The Club 55

Toasted triple decker with turkey breast, beef bacon, lettuce, mayonnaise, egg and tomato

The Vegetarian 45

Ciabatta loaf heaped with grilled vegetables, Pesto and glazed with Mozzarella

The Steak sandwich 65

Grilled medallions of beef with mustard and fried onion rings

On sun-dried tomato baguette

Brie, fig and walnut sandwich 45

On toasted baguette, with crisp garden salad

MENU

breakfast menu

match box

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SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Diamond Retreat - in-room dining

Logo

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THE CONTINENTAL

Your choice of freshly squeezed fruit juicesOrange, grapefruit, kiwi or mango

A selection from our bakeryCroissants, rolls, Danish pastries, muffins and Arabic breadServed with butter, preserves, marmalade and honey

Coffee, decaffeinated coffee, selection of teas and infusions, Hot chocolate or Ovomaltine

Dhs

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Diamond Retreat - in-room dining menu development

Diamond Retreat

Breakfast

breakfast menu

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SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Le Cafe - lobby cafe

Logo

Page 44: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Le Cafe - lobby cafe business cards, stationary & matches

Page 45: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Le Cafe - lobby cafe menu development

Salads and light snacksThe Marine toasty

Toasted Ciabatta shrimp salad, avocado, lettuce and quail egg

65,- Dhs

*

Croque Monsieur

Oven baked sandwich, smoked turkey breast and Gruyere cheese

65,- Dhs

*

Thai crab cakes and spring rolls

banana chips and sweet chili dip

60,- Dhs

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SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Kids Menu - character development

Page 47: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Kids Menu - character development

Page 48: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Kids Menu menu holder

Sarab land

Sarab land

Sarab land Sarab land Sarab land

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SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Kids Menu sticker

quote sample

Sarab land

Sarab land

Sarab land

Sarab land

Sarab land

Sarab land

Sarab land

Sarab land

Sarab land

Sarab land

Sarab land

Sarab land

Sarab land

Sarab land

Sarab land

Sarab land

Sarab land

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SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Kids Menu invitation

Page 51: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

The Palace Ceremony

Logo

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SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

The Palace Ceremony business cards & guest cheques

E M I R AT E S PA LAC E , Abu Dhabi Corniche, P.O. Box 890, Abu Dhabi, United Arab Emirates

Telephone: +971 2 690 9000, Fax: +971 2 690 9999website: www.emiratespalace.com

E M I R AT E S PA LAC E , Abu Dhabi Corniche, P.O. Box 890, Abu Dhabi, United Arab Emirates

Telephone: +971 2 690 9000, Fax: +971 2 690 9999website: www.emiratespalace.com

Bill

Name · Please print

Signature Guest

Room-No.

Signature Waiter

Abu Dhabi CornicheP.O. Box 890 • Abu DhabiUnited Arab EmriatesTelephone: +971 2 690 9000Fax: +971 2 690 9999

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SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

The Palace Ceremony menu development

Y O U R B R E A K F A S T

COFFEE SELECTION

A basket of freshly baked croissants,

Cream Milk Dhs

Coffee 40

Decafinated Coffee 40

Espresso 30

Turkish coffee 40

Hot Chocolate 40

Cappuccino 40

Latte 40

Cream Milk Lemon

Tea 40

Herbal Tea 40

Fruit Tea 40

Fresh Mint Tea 40

BEVERAGE SELECTION

Dhs

Fresh orange juice 30

Fresh grapefruit juice 30

Fresh mango juice 30

Fresh kiwi juice 30

Fresh carrot juice 30

Tomato juice 20

Chilled apple juice 20

SPECIAL REQUESTS:

This order will be automaticly charged to your room account.

Before retireing please hang this menu,

on the outside door knob.

in the event of needing further assistance, kindly call Palace Cer-

emony on extention xxx.

We will be happy to assist you.

Enjoy your stay with us, best regards

Palace Ceremony Team.

Room No: Date:

No of Persons: Time:

GULF HORIZON SUNRISE

No of persons:

A basket of freshly baked croissants,

muffins, raisin babs and toast. Served with

butter, jam, marmalade and honey.

Plain toast Wheat toast

Bowl of porridge served with hot milk

or

Fried eggs with veal bacon and grilled tomato

Fresh orange juice Fresh pineapple juice

Milk Cream Hot Milk Lemon Honey

Tea

Coffee

Dhs 120

THE CONTINENTAL BREAKFAST

No of persons:

A basket of freshly baked rolls

Danish pastries, Croissants and brioche.

Served with jam, marmalade, honey

butter and margarine.

Fresh orange juice Fresh grapefruit juice

Milk Cream Hot Milk Lemon Honey

Tea

Coffee

Dhs 90

A LA CARTE DHS

Assorted cheese platter 50

Fresh fruit salad 35

Fresh fruit cuts 35

Grapefruit and orange segments 35

Fruit yogurt 25

Plain yogurt 25

Low fat yogurt 25

Pancake with maple syrup 35

Cereals Milk

Cornflakes 35

Rice crispies 35

All bran 35

Frosties 35

Special K 35

Crunchy nut 35

Wheetabix 35

Bircher Muesli 45

Porridge with banana and cream 45

Apricots and prunes with orange zest 35

Selection of cold cuts 60

Turkey breast

Chicken

Veal bacon

Waffles 30

French toast 30

Fresh eggs of your choice accompanied by

Veal Bacon Veal Sausage Ham Mushrooms

Fried (2/3)

Scrambled

Omelette

Boiled

Cooking time for boiled eggs: – 3 – 5 – 8 minutes

doorknob menu

Page 54: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Al Majilis

Logo

Page 55: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

SELECTION OF ITEMS DEVELOPED FOR EMIRATES PALACE

development of outlet identities

Al Majilis menu development

Page 56: Emirates Palace Case Study - Brimaxx Consultants OF ITEMS DEVELOPED FOR EMIRATES PALACE development of Emirates Palace logo identity final logo identity Indication of arabic caligraphy

BriMaxx Consultancy JLT

One Lake Plaza – Jumeirah Lakes TowersOffice 704P.O. Box 119658Dubai, U.A.E.Phone: +971 4 369 3743Fax: +971 4 430 8847