EmilyCleaver CommercialCopywritingPortfolio

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EMILYCleaver Copywriter and Content Creator

Helping businesses attract customers with red-hot copy that delivers real

value, attracting traffic and encouraging engagement.

I'm a freelance copywriter who helps businesses communicate their Big

Idea in a way that makes customers want to buy. My background

in television production has trained me to write concisely and

entertainingly using powerful storytelling techniques.

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CREDITS INCLUDE: ! Commercial blog articles for a variety of businesses, including

design agencies, home accessories companies and fashion brands.

! Articles for Cosmopolitan, the Guardian Books blog, The Yorkshire

Times, Start Your Business Magazine, Avon magazine, Best

magazine and La Docle Vita magazine.

! Author of careers book “More To Life Than Shoes: How to Kick-

start Your Career and Change Your Life”, Hay House Ltd. 2011.

TESTIMONIALS

"We were looking for a creative ebook for our marketing.

Emily understood the tone of voice perfectly and delivered an

engaging and well-structured article that suited the purpose

exactly. We were delighted with the work."

Simon, Stripy Owl, Bristol

“Emily did a great job on our big idea. She quickly grasped

what we were all about and managed to create something

clear and well structured to explain our work to the world.”

Tom, Web Made Good

“Very pleased with the product descriptions, captured the

quality of the product as well as phrasing in a manner

appropriate to the market.”

Simon, Red Monkey Play

“Emily interpreted our brief perfectly!”

Rebecca, BabelQuest Digital Marketing Agency

EmilyCleaver CommercialCopywritingPortfolio

CopyforHighEndPetAccessoriesWebsite

SwishLondonoffersquirky,exclusiveaccessoriesformuch-lovedpets.Inspiredby

timelessBritishstyleandpracticaldesign,ourrangebringsouttheeccentricin

you.

SwishLondoncelebratesaveryBritishtraditionofeccentricpetlovers,those

irrepressibleindividualsforwhompetsarepartofthefamily.FromEdwardVII,

whosebelovedFoxTerrierCaesarhadhisownfootmanandabespokecollar

engravedwithIamCaesar,IBelongtotheKing,toVivienneWestwood’scanine

hautecouture,SwishLondonisfordogswhopreferachaiseloungetoabasket

andcatswhoareneverordinary.

SwishLondonhasaneyefordetailandafeelforquietstyleandsimpleluxury.

Welovesoftvelvets,plushleathersandallthelittlesparklesthatmakeourcoats,

beds,collarsandaccessoriesstandout.

SwishLondon’squestistobringouttheeccentricinyouandyourpet.As

VirginiaWoolfwroteofherbelovedcockerspanielPinka,‘Dogsarenotour

wholelife,buttheymakeourliveswhole.’

SwishLondonisproudtobepartofthatspecialrelationship.

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WebCopyforPhotographyBusiness

Love is a spark; catch it on camera

Looking for something a little different for your wedding or couples

photographs?

Love is a spark. You can feel it, but it takes a special kind of photographer to catch it

on camera.

I’m Lavinia, a specialist couples photographer in London, and I create unique,

romantic photo stories of your wonderful day.

You might describe my style as romantic photojournalism. I go beyond static old-

fashioned wedding shots to create spontaneous moments that tell a love story;

glances, touches, that elusive electricity. I take once-in-a-lifetime pictures that are art

as well as memory.

A photo shoot with me becomes part of the experience of your perfect day. We seek

out the most romantic locations for iconic photographs, where light and composition

meet at the instant that spark leaps between you.

If you’re getting married or engaged in London, or you’re visiting the city for a

honeymoon, elopement, anniversary or special Valentine’s, I can help you capture

beautiful photographs of your romantic city experience to take home with you.

Let me help you capture your love story.

EmilyCleaver CommercialCopywritingPortfolio

BrandIDandBannerHeadlinesforFashionAccessoriesBrand

Bhavnacreatesbeautifulbespokefashionscarves;inspiring,collaborating,

designingandmanufacturingtobringtogetherspectacularprintswithluxury

naturalfabricsandtakingclientsseamlesslyfrominitialconceptthroughethical

productiontoefficientdelivery.

STUNNINGSCARVES

Contemporarydesign–classicstyle

UNIQUEFASHION

Statementpiecesforlusciouslayering

COLLABORATEANDCREATE

Yourbeautifuldesign,ourfabulousscarves

MAKEITREAL

Giveyourideaform

BEINSPIRED

Colour,texture,pattern

FEELTHEDIFFERENCE

Luxuryfabricsataffordableprices

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WebCopyforKokoDigitalMarketingAgency

Kokoisacontentmarketingstudiowithadifference;wemakeyourbrandstick

usingthepowerofdigitalstorytelling.We’reaneclecticfamilyofwriters,

designers,digitalmarketers,PRmanagersandSEOspecialists,headedupby

sisteractAlexisandCharis.

Weofferajuicypick-and-mixofdigitalskills,buteverythingwedoispowered

bystories,theviralcurrencyofdigitalmarketing.Weuncoverthestorybehind

yourbusinessandhelpyoutellitinawaythatmakespeoplelistenandpassit

on,transformingyourcustomersintoyourcheerleaders.

Ourpersonalapproachandtransparentpricingbringthepowerofdynamic

digitalmarketingwithinreachofsmallbusinessesandstartupslookingto

galvanizetheironlinecontent.

EmilyCleaver CommercialCopywritingPortfolio

CaseStudyforMeDesignConsultancyOnDemandMassageMadeEasy

TheUrbanMassageappisanon-demandmobilemassageservicethatallowsyou

tobookprofessional,spa-qualitymassagesessionsthroughaclear,easy-to-use

interface,tocomedirectlytoyouathome,officeorhotelwithinanhour.

THEBRIEF:ABrandtoShakeuptheWellnessIndustry

Inthesummerof2014wewereinvitedtoameetingwithJackTangandGiles

Williams,foundersofUrbanMassage,anon-demandmobilemassageservice

connectingpeoplewithprofessionaltherapistsintheirarea.Theywantedusto

buildanexcitingbrandandappfromthegroundup,fromlogoandcolourpalette

touserinterfaceandexperience.

TheChallenge

TheUrbanMassageteamhadtwokeygoals:

• Tocreateayoung,vibrantbrand,ashake-upforthewellnessindustry.

• Tomaketheappintuitiveandquick:3-stepbookingin30seconds.

BrandIdentityDesign

WeworkedcloselywiththeUrbanMassageteamoverseveralmonthstocreatea

holisticbrandexpressionanduserexperience.Thiscollaborationkickedoffwith

severalmeetingstothrashoutwhattheUrbanMassagebrandstandsforandits

businessobjectives.

Wetooktheidealsofthebusinessasourstartingpoint:ahealthandwellness-

focusedapproachtoeverydaylifeinanurbancontext.Thisinspiredthe

narrativeandidentitysystemofthebrandaswemovedforward.

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WebCopyforEducationConsultancy

Conexusmatchesschoolsstrugglingtofilltoppositionswithoutstanding

leadershipprofessionalsandsupportservices.

Focusedongettingresults

Wehaveastrongreputationforprovidingsuccessfulshort-termleadership

solutionsforschools.Wecanhelpyoudriveyourentirerecruitmentprocess,

usingourword-of-mouthnetworkofassociatestouncoverhighquality

candidateswhomeetyourcriteria.Ourexpertscanalsosupportyourschool

througharangeofimprovementactivities.

InterimManagement

Recruitinganinterimheadteacher,seniorleaderorsubjectspecialist?

SchoolImprovement

Lookingforadviceandguidancefromleadingpractitioners?

LeadershipRecruitment

Needhelpmanagingaseniorrecruitmentcampaign?

ExecutiveSearch

Wanttoreachouttoawiderfieldofoutstandingcandidatesforasenior

position?

EmilyCleaver CommercialCopywritingPortfolio

CopyforWebDesignCompanyWebsite

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BrandIDandwebcopyforfashionaccessoriesretailer.

VendulaLondonisaquirky,originalfashionaccessoriesbrandwithastrong

designfocus.Ouriconicbags,purses,walletsandcasesareinspiredbyeveryday

beauty,fromanimalsandbirdstoshopfronts,scrapbooksandvintagestyle.We

createaccessoriesthatmakepeopleask“wheredidyougetthat?”-fun,

streetwiseLondonfashiontomakeyousmile.

Vendulaissummer-in-the-citystyle,abrightsplashofcolouronthegreystreets

-collectable,cultfashionwiththespiritofLondonatitsheart.

Vendulabags,pursesandcasesareplayfulandpretty.Ourdesignersuse

scrapbooking,funkyfloraandfaunaandvintageinspirationtocreateacollageof

colour,fabricandfun.Ourproductsaremadefromtouchy-feely,animal-friendly

fauxleatherandbrightsynthetics,andproducedtoourexactingquality

standards.

We’realwayspushingtheboundariesofwhatwecancreate–sometimesour

designsaresocrazywe’renotevensuretheycanbemade!Butweworktofind

therightfabricstoturnourvisionsintoreality,whetheritsprettyboutiqueshop

frontbagsorchicpursesfeaturingParisiancatsinhats.

OurBrandValues

• Alwaysexperiment

• Standoutfromthecrowd

• Makepeoplesmile

• Havefun!

EmilyCleaver CommercialCopywritingPortfolio

Copyforthere-launchandrebrandingofaLondonITcompanywebsite

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SalesLetterforBranditGraphics

DoesyourcompanyexhibitinLasVegas?Ifso,you’llknowthatorganizing

exhibitionstandgraphicsfromabroadcanbestressful,timeconsumingand

expensive.

BranditGraphicsistheanswertoyourexhibitionsignageproblems.We’rea

crackBritishteamofgraphicsandsignageexpertsbasedinLasVegas,theglobal

hubforindustryexhibitions.Wedrawon20yearsexperienceintheBritish

signageindustrytoprovidedesign,production,finishingandinstallation

servicesonlocationinLasVegas,takingtheuncertaintiesoutoftheexhibiting

equation.

Savetime

WeproduceyourgraphicslocallyinLasVegas,sothere’snoneedtofactorin

shippingtime.Lesstimeintransit=moretimefordesign.

Savemoney

Wedothefittingforyou,sonoshippingcosts,andnolabourortravelcostsfor

fitters.We’reaBritishcompany,soourpricesaresolidBritishvaluetoo.

Savehassle

Dealingwithlocalsignagecompaniescanleadtoproblemsinqualityand

communication,andshippingfromhomeiscostly,withtheriskofdamageor

lossintransit.We’reaBritishcompanyworkingon-siteinLasVegas,sowe’reon

theground,butwealsounderstandthewayyouwork.Andbecauseweknowthe

scoreinVegas,we’llevenorganiseyourhotelsandtransfersifyou’dlikeusto.

BranditGraphicsproduceandinstallalltypesfull-colour,digitallyprinted

graphicsandcustom-madesignage.Weknowtheexhibitionindustryinsideout:

we’reusedtotightdeadlines,longdays,anddeliveringtohighstandards.

EmilyCleaver CommercialCopywritingPortfolio

PressreleaseforiPhoneapp

NewVersionofAddictiveMusic-makingAppReleased

SoundZengivesusersmorepowertomakecomplexdigitalmusicusingsimplecellularlogic

ThecreatorsofinnovativemusicappSoundZenhavereleasedanaddictivenew

versionforiOS7thatgivesusersmorepowerthanevertomakemusicusing

visualpatterns.

TheSoundZenappforiPhoneandiPadmakesmusicusingcellularlogic;users

taponagridtosetoffmovingarrowsthatmakeasoundwhentheyhittheside

ofthegrid,orturn90degreesiftheyhitanotherarrow.Thenyoujustsitback

andlistenasincreasinglycomplexloopsandphasingpatternsformandfadeina

constantlychangingsoundscape.

Theappgotanenthusiasticresponsefrommusiciansandamateursalikewhenit

wasreleasedin2011,withover150,000downloads.

Thenewversionoftheapp,availableforfreedownloadfromtheiTunesstore

today,incorporatesatotalvisualredesignfromthegroundup,updatingthe

graphicalfeelforiOS7users.Theresultisanaudio-visualsymbiosisthat’sas

addictivetowatchastolistento,turningdigitalmusicintoart.[…]

MattDavenport,partofthedevelopmentteambehindtheappsaid,“With

SoundZen,wewantedtomakeapowerfulcreativetoolthatmusicianscoulduse

toimprovise,butthatwasalsointuitiveenoughtogivenon-musiciansthepower

tocreatecomplexpieces.It’samazingwhatpatternsemergefromrandomly

generatedsoundscapes.”

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Copyforhomeaccessorieswebsite

Wesourcegorgeous,uniquebins,wastepaperbasketsandtissueboxesfroma

handpickedselectionofartisanmakersacrosstheglobe.Weloveeclectic,

elegantinteriordesign,andwearepassionateabouttransformingthehumble

binfromfunctionalnecessitytoworkofart.

Weprovidebespokedesignservicesforclientsintheluxurysectorandoffera

rangeofgorgeousproductsforindividualsseekingouttheperfectfinishing

touchesforabeautifulhome.

BinsWorthKeeping

Ourbinsandotherhouseholdaccessoriesareaspirationalandinspirational,but

aboveallbeautiful.Asweliketosay,youcouldhangourbinsonthewall!

Country-housechic,vintageromance,gloriousJapanesedesign,fantasy

flourishesofEasternart…ourbinsarequirkyandjustalittledecadent.We

prideourselvesoncreatingtheantiquesoftomorrow,heirloomsthatcanbe

passedontofuturegenerations.

OurArtisanMakers

Welovediscoveringtalentedcraftspeople,andwetraveltheworldtofindthe

artisanswhomakeourbins.They’reaselectgroupofprimarilyfamily-run

businessesinsomeofthegreatcraftcentersoftheworld;Renaissancebeauty

fromFlorence,sumptuousEasterndecorationfromMumbai,Noidaand

RajasthanandcontemporarystylefromupstateNewYork.

OurService

Ourknowledgeofdesignandtraditionalcrafttechniquesmeanswe’reexpertly

qualifiedtomeettherequirementsofindividualcommissionsforbinsandother

roomaccessories.Weworktomatchthedesigncriteriaofcorporateandthemed

spacestotheexpertiseofourartisans.