Emerging Trends• Rapidly growing mobile device user base

Worldwide cell phone sales increased 13.6% in Q108

• Dramatic improvement in mobile device computation, display, and network capabilities

3G technologies deliver downlink speeds up to 14.4 Mbps

Handheld devices equipped with high-res cameras and GPS

Mobile Workforces• Enterprises want to enable efficient and secure

mobile and context-aware access to business

applications, databases, and services

Mobile insurance claims handling

Mobile sales teams

Mobile consulting and customer support

Challenge: Enterprise-Scale Mobile

Device Provisioning• Current device management technologies require

administrators to provision each device manually

User account setup

Policy enforcement

Software installation and configuration

• With thousands of users, mobile device

provisioning is tedious, error-prone, and costly

Solution: Automated Mobile

Management Services• Automate device provisioning to reduce the

burden on system administrators

• Simplify the maintenance and

evolution of mobile service products

• Leverage policy-driven device

configuration

• Integrate new technology

with business processes

Work Styles

Alerts: Reading small amounts of information,

one button response, always-on connectivity

Messages: E-mail/instant message, SMS-

centric on cell phones, always on viewing

with light- to medium-weight response

Forms: Operations using specific forms, such

as “clipboard replacement” applications.

Always-on or intermittent connection

Knowledge: Using various horizontal and

vertical applications, long and/or unstructured

messages and forms

Power: Operations requiring full-fidelity thick

applications and usually leveraging the

network for extended dedicated sessions

Automatic user authorization and entitlement• Executes workflows that invoke lower-level application interfaces to

enable access to enterprise services by new mobile users

• Performs account setup in batch fashion for large numbers of users

Software deployment and installation• Deploys applications from a software repository to mobile devices

Mobile device configuration• Performs transparent device and application configuration

Policy-driven systems management• Ensures users comply with corporate security policies, software upgrade

policies, etc.

Insurance Claim Processing FOAK• Strategic partnership with major insurance

provider; planned pilot with real agents

• Allows insurance adjusters to view assigned

claims, perform data entry, capture images, and

finalize a settlement agreement on-site

• BlueStar provides software deployment, smart

bandwidth utilization, and security policy

enforcement

Watson CIO Pilot• Internal program to provide mobile access to

Notes email, Notes calendar, etc.

• Currently 300 users, plans to scale up to 5000 users by end of 2008

• Sign up via TAP

• BlueStar addresses high administrative costs through automated user setup, software deployment, configuration and security policy enforcement

The BlueStar TeamIBM T.J. Watson Research Center: Randy Moulic, David Bantz, George Edwards, Leslie Liu, Steve Mastrianni

IBM China Research Lab (CRL): Dong Jun Lan, Pei Ni Liu IBM Korea Ubiquitous Computing Lab (UCL): JongKwon Lee

Example automated workflow:(1) Create Intellisync account(2) Authorize user through

Bluegroups(3) Create Domino connector(4) Entitle Courier account

Example policy management: Force users to create secure passwords or use a particular version of an application

Example device configuration: Automatically update the server IP address used by email/calendar clients

Example software deployment: Intellisync client, IBM J9 JVM, DB2e client, applications

IT systems driven by business functions

and objectives• Allow businesspeople to describe policies and

processes in terms of their business domain

• Translate business goals into IT policies and

processes that implement desired business

functions

• Realize IT policies and processes through

automated management services

Desired Outcomes

Competitive advantage• Enterprises can provide customers with new

on-site services, differentiating the customer

experience from competitors

Channel blending• Integration of end-to-end business processes

with a mobile IT infrastructure leads to

seamless customer service across sales and

support channels

Business optimization• Reduced costs through automation and

simplification of business processes

Ongoing and future work• Create a BlueStar demonstration in the Industry

Solutions Lab (ISL)

• A blending of Watson CIO and Insurance

FOAK capabilities

• Define precise, flexible interfaces between

BlueStar and applications

• Demonstrate that underlying applications

and databases are “swappable”

• Measure the utility of BlueStar versus

previous device management

technologies

• Derive a quantitative

indication of value