Emerging Trends• Rapidly growing mobile device user base
Worldwide cell phone sales increased 13.6% in Q108
• Dramatic improvement in mobile device computation, display, and network capabilities
3G technologies deliver downlink speeds up to 14.4 Mbps
Handheld devices equipped with high-res cameras and GPS
Mobile Workforces• Enterprises want to enable efficient and secure
mobile and context-aware access to business
applications, databases, and services
Mobile insurance claims handling
Mobile sales teams
Mobile consulting and customer support
Challenge: Enterprise-Scale Mobile
Device Provisioning• Current device management technologies require
administrators to provision each device manually
User account setup
Policy enforcement
Software installation and configuration
• With thousands of users, mobile device
provisioning is tedious, error-prone, and costly
Solution: Automated Mobile
Management Services• Automate device provisioning to reduce the
burden on system administrators
• Simplify the maintenance and
evolution of mobile service products
• Leverage policy-driven device
configuration
• Integrate new technology
with business processes
Work Styles
Alerts: Reading small amounts of information,
one button response, always-on connectivity
Messages: E-mail/instant message, SMS-
centric on cell phones, always on viewing
with light- to medium-weight response
Forms: Operations using specific forms, such
as “clipboard replacement” applications.
Always-on or intermittent connection
Knowledge: Using various horizontal and
vertical applications, long and/or unstructured
messages and forms
Power: Operations requiring full-fidelity thick
applications and usually leveraging the
network for extended dedicated sessions
Automatic user authorization and entitlement• Executes workflows that invoke lower-level application interfaces to
enable access to enterprise services by new mobile users
• Performs account setup in batch fashion for large numbers of users
Software deployment and installation• Deploys applications from a software repository to mobile devices
Mobile device configuration• Performs transparent device and application configuration
Policy-driven systems management• Ensures users comply with corporate security policies, software upgrade
policies, etc.
Insurance Claim Processing FOAK• Strategic partnership with major insurance
provider; planned pilot with real agents
• Allows insurance adjusters to view assigned
claims, perform data entry, capture images, and
finalize a settlement agreement on-site
• BlueStar provides software deployment, smart
bandwidth utilization, and security policy
enforcement
Watson CIO Pilot• Internal program to provide mobile access to
Notes email, Notes calendar, etc.
• Currently 300 users, plans to scale up to 5000 users by end of 2008
• Sign up via TAP
• BlueStar addresses high administrative costs through automated user setup, software deployment, configuration and security policy enforcement
The BlueStar TeamIBM T.J. Watson Research Center: Randy Moulic, David Bantz, George Edwards, Leslie Liu, Steve Mastrianni
IBM China Research Lab (CRL): Dong Jun Lan, Pei Ni Liu IBM Korea Ubiquitous Computing Lab (UCL): JongKwon Lee
Example automated workflow:(1) Create Intellisync account(2) Authorize user through
Bluegroups(3) Create Domino connector(4) Entitle Courier account
Example policy management: Force users to create secure passwords or use a particular version of an application
Example device configuration: Automatically update the server IP address used by email/calendar clients
Example software deployment: Intellisync client, IBM J9 JVM, DB2e client, applications
IT systems driven by business functions
and objectives• Allow businesspeople to describe policies and
processes in terms of their business domain
• Translate business goals into IT policies and
processes that implement desired business
functions
• Realize IT policies and processes through
automated management services
Desired Outcomes
Competitive advantage• Enterprises can provide customers with new
on-site services, differentiating the customer
experience from competitors
Channel blending• Integration of end-to-end business processes
with a mobile IT infrastructure leads to
seamless customer service across sales and
support channels
Business optimization• Reduced costs through automation and
simplification of business processes
Ongoing and future work• Create a BlueStar demonstration in the Industry
Solutions Lab (ISL)
• A blending of Watson CIO and Insurance
FOAK capabilities
• Define precise, flexible interfaces between
BlueStar and applications
• Demonstrate that underlying applications
and databases are “swappable”
• Measure the utility of BlueStar versus
previous device management
technologies
• Derive a quantitative
indication of value
