emea techshare 2009 the future begins branch solutions gavin stewart emea product marketing

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EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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Page 1: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

EMEA Techshare 2009

The Future Begins

Branch SolutionsGavin Stewart

EMEA Product Marketing

Page 2: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

EMEA Techshare 2009

The Future Begins

2

Hungarian for beginners

Lesson 1

– Jó napot kívánok– I wish you a good afternoon

Yo nah’pot key’van’ok

Page 3: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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Hungarian for beginners

Lesson 2

Nem minden tarka szarka farka tarkabarka, csak a

tarkabarka fajta szarka farka tarkabarka.

Page 4: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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Today’s Communications Challenges

People’s capabilities depend on their location

Everything has to be upgraded before people get new features

Very difficult to administer many different dial-plans and systems

Therefore most calls still using PSTN, despite IP network in place

Significant monthly telecommunications expenses

Cannot optimize connectivity and routing enterprise-wide

Cannot easily introduce new SIP services and new UC applications

EnterpriseNetwork

AvayaNew York

AvayaLondon

NortelHong Kong

SiemensFrankfurt

Contact CenterMumbai

CiscoRome

Contact CenterChicago

App 2

App N

App 1

Page 5: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

EMEA Techshare 2009

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Avaya Branch Solutions Value Propositions

Reduce Infrastructure Costs

Enhance Customer Experience and Loyalty

Deliver BusinessAgility

Page 6: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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6

Today: Significant monthly Telecommunications expenses

© 2009 Avaya Inc. All rights reserved. 6

E1 E1 E1 E1 E1 E1 E1 E1 E1

Page 7: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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7

Tomorrow: Global least-cost routing, reduce location-specific trunking

© 2009 Avaya Inc. All rights reserved. 7

Page 8: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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CUSTOMER FACINGSTORES & BRANCHES

• Packaged branch solution for 2–360 users

• Applications to improve customer experience

• Easy central management• Fast rollout to thousands

of uniform branches• Low TCO + growing ROI

• Small to large branches 10-450 users

• Scalable gateways• Advanced survivability• Central UC apps• Contact Center agents

at the branch • Strong ROI

• Very small branches 2-10 users

• New low cost SIP gateways and SIP 3rd party interop

• Basic Survivability• Central UC apps• Low TCO

Avaya Branch Solutions

Avaya Aura™ Branch EditionAvaya Aura™

Branch EditionAvaya Aura™

Standard Edition Avaya Aura™

Standard Edition Avaya Aura™

Enterprise Edition Avaya Aura™

Enterprise Edition

BACK OFFICE / KNOWLEDGE WORKERS

NewFeatures New New

G430

Page 9: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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Avaya Aura™ Branch Edition

Overview

Reduce Infrastructure Costs

Enhance Customer Experience and Loyalty

Deliver Business Agility

Flexible SIP branch solution for all sizes of customer facing stores and branches

Easy migration from existing systems

Low TCO, Simple to Manage Central management

– Fast roll-outs for uniform branches– Rapid announcement, configuration

Branch and centralized SIP trunking– Enterprise dial-plan

Customer and employee applications

– Retail Store integration, Mobility– Connect branch to Contact Center – Add centralized high value apps

Page 10: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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Avaya Aura™ Branch EditionCommunication Manager Branch 2.0

Increased scale (2,000 branches)

Addressing more branches• G450 gateway support (to 360 users)• Localization for CALA, EMEA, APAC

Connect to Contact Center• CTI and SIP from branch allows

screen pop and end-to-end reporting

More flexible phone support• Digital Phones, 2410, 2420• 96xx H.323 & SIP, 4690 conference

phone

Additional key-hybrid features

Communication Manager Branch 2.0

New in 2.0 release (2Q09)New

Features

Page 11: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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Data Center

Small Branch Medium Branch

i120

SES Home

SES Home

Voice PortalVoice Portal

SIP or PSTN

Trunks

SIP or PSTN

Trunks

Voice Portal

SIP or PSTN

Trunks

SIP or PSTN

Trunks

Feature EngineGateway

Voice Mail + AASIPCTI

Feature EngineGateway

Voice Mail + AASIPCTI

Large Branch

i120G450

Voice PortalVoice Portal

Feature EngineGateway

Voice Mail + AASIPCTI

G450

SIP or PSTN

Trunks

SIP or PSTN

Trunks

New!

I120G430 i120i40

Branch Edition ArchitectureCustomers can start at or evolve at any deployment model

Deployment option #1: Standalone

Page 12: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

EMEA Techshare 2009

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Data Center

Integrated Management for

CMBE

Small Branch Medium Branch

i120

SES Home

Voice PortalVoice Portal

SIP or PSTN

Trunks

SIP or PSTN

Trunks

Voice Portal

SIP or PSTN

Trunks

SIP or PSTN

Trunks

Feature EngineGateway

Voice Mail + AASIPCTI

Feature EngineGateway

Voice Mail + AASIPCTI

Large Branch

i120G450

Voice PortalVoice Portal

Feature EngineGateway

Voice Mail + AASIPCTI

G450

SIP or PSTN

Trunks

SIP or PSTN

Trunks

New!

I120G430 i120i40

Branch Edition ArchitectureCustomers can start at or evolve at any deployment model

Deployment option #1: Standalone

Deployment option #2: Centrally Managed

Page 13: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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Data Center

Integrated Management for

CMBE

Small Branch Medium Branch

i120

SES Home

SIP

Dial Plan, Voice, IM, Presence

SES Edge

Voice PortalVoice Portal

SIP or PSTN

Trunks

SIP or PSTN

Trunks

Voice Portal

SIP or PSTN

Trunks

SIP or PSTN

Trunks

SBC

Feature EngineGateway

Voice Mail + AASIPCTI

Feature EngineGateway

Voice Mail + AASIPCTI

WAN

Large Branch

i120G450

Voice PortalVoice Portal

Feature EngineGateway

Voice Mail + AASIPCTI

G450

SIP or PSTN

Trunks

SIP or PSTN

Trunks

New!

I120G430 i120i40

Branch Edition ArchitectureCustomers can start at or evolve at any deployment model

Deployment option #1: Standalone

Deployment option #2: Centrally Managed

Deployment option #3: Networked Branches

Page 14: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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Data Center

Integrated Management for

CMBE

Small Branch Medium Branch

i120

SES Home

Optional

Optional

SIPCommunication

Manager

Voice Portal

SIP

Dial Plan, Voice, IM, Presence

SES Edge

SES Home

Voice PortalVoice Portal

SIP or PSTN

Trunks

SIP or PSTN

Trunks

Voice Portal

SIP or PSTN

Trunks

SIP or PSTN

Trunks

Modular Messaging

SBC

PSTN Trunk

s

PSTN Trunk

s

Feature EngineGateway

Voice Mail + AASIPCTI

Feature EngineGateway

Voice Mail + AASIPCTI

WAN

Large Branch

i120G450

Voice PortalVoice Portal

Feature EngineGateway

Voice Mail + AASIPCTI

G450

SIP or PSTN

Trunks

SIP or PSTN

Trunks

New!

I120G430 i120i40

Branch Edition ArchitectureCustomers can start at or evolve at any deployment model

Deployment option #1: Standalone

Deployment option #2: Centrally Managed

Deployment option #3: Networked Branches

Deployment option #4: Networking Branch to Main HQ location

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16© 2007 Avaya Inc. All rights reserved.

Productivity Through Unified CommunicationsCollaboration & Mobility

One-number access to

desk/cell and softphone

ProductivityProductivity

ensure staff are always

available to clients

IP Softphone - Microsoft OC 2005 &

Lotus Sametime Integration

IP Softphone - Microsoft OC 2005 &

Lotus Sametime Integration

Extension to Cellularand Avaya one-X Mobile

Extension to Cellularand Avaya one-X Mobile

Page 16: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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Avaya Can Customize to Your Specifications…and Deliver to Your Branch Locations

Communication Manager Branch Simplifies Deployment

DecreasedInstallation Costs

ReducedOn-site

Expertise & Effort

Reduced Installation

Time

Streamlined

Ordering Process

Integrate Ordering, pre-installation configuration, production & product delivery in one seamless process

“cookie-cutter” methodology to take a complex configuration and generalize it to fit reduced installation costs

A library of “Profiles”, for helping customers pick a pre-configured solution that fits their needs

“Configure-to-Order” process deliverspre-configured systems from the factory

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Call Flow Scenarios:Branch treatment, transfer to central call center

SIP

Data Center

Integrated Management

Voice, IM, Presence

Optional

Optional

SIPCommunication

Manager

Voice Portal withIntelligent Enterprise Connect

SIP Enablement Server

Branch

Branch Edition

Call enters local Branch. Calls Call enters local Branch. Calls transfer via Auto-attendant or transfer via Auto-attendant or manually to Call Center over manually to Call Center over

WAN with UUI / UCID for WAN with UUI / UCID for intelligent routing, screen pops intelligent routing, screen pops

and end-to-end reportingand end-to-end reporting..

Agent

Customers

MPLS

OptionalModular

Messaging

Page 18: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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Call Flow Scenarios:Central treatment, transfer to branch call center agent

SIP

Data Center

Integrated Management

Voice, IM, Presence

Optional

Optional

SIPCommunication

ManagerSIP Enablement

Server

Branch

Branch Edition

Calls flow to available IP Calls flow to available IP Agent logged in at branch. Agent logged in at branch.

Voice path terminates at Voice path terminates at Communication Manager Communication Manager

Branch Edition phone Branch Edition phone located at the branch.located at the branch.

Agent

Customers

MPLS

OptionalModular

Messaging

Signaling

Voice path

IP Agent Software

Voice Portal withIntelligent Enterprise Connect

Page 19: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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Call Flow Scenarios:

Centralized trunking

SIP

Data Center

Integrated Management

Voice, IM, Presence

Optional

Optional

SIPCommunication

ManagerSIP Enablement

Server

Branch

Branch Edition

Leverage consolidated Leverage consolidated Centralized trunks for Centralized trunks for lower cost and peak lower cost and peak

traffic timestraffic times

Customers

MPLS

OptionalModular

Messaging

Voice path

PSTNPSTN

PTSN or SIP Trunks

PTSN or SIP Trunks

Voice Portal withIntelligent Enterprise Connect

Page 20: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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Centralized Messaging PSTN Call Into Branch; Busy, No Answer Redirect to Core Modular Messaging

SIP

Data Center

Integrated Management

Voice, IM, Presence

Optional SIPCommunication

Manager

Modular Messaging

SES Edge

i120

SES Home

OptionalModular

Messaging

Branch

Branch Edition

PTSN or SIP Trunks

PTSN or SIP Trunks

Alternative Routing over

PSTN to Central messaging

Server if WAN fails

Alternative Routing over

PSTN to Central messaging

Server if WAN fails

Page 21: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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Communication Manager Branch Infrastructure

Model i40Model i40

– Administrable Users: 40

– DSP (simultaneous conversations): 10 on BRI models, 16 on DS1 model and Analog A14

– USB, 10/100 Base T

– PoE: 8 10/100 PoE integrated

– Analog Emergency TransferRelay: 1 Trunk

Analog A14 Model

Analog Trunks 8

Analog Station Ports 6

DS1 Model

Analog Station Ports 2

Single ISDN-PRI or CAS T1/E1

BRI Model

Analog Station Ports 2

2 Port ISDN-BRI 2

Page 22: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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Communication Manager Branch Infrastructure

Model i120 Model i120 – 10 different constructs available– Administrable Users: 120– DSP (simultaneous

conversations): 32– USB, 10/100 Base T,

10/100/1000 Base T– Up to 59 Analog Station/Trunk

configurable– ISDN-PRI (23 B + D, 24B, 28

B+D, 30 B), T1 or E1– Up to 40 10/100 PoE integrated– One Fixed Analog Emergency

Transfer Relay– Standard Analog Station ports: 2

FXS

Media Modules

Analog Trunk/Station 8 port Universal MM711

Analog Station 24-port FXS MM716

DS1 ISDN-PRI or CAS T1/E1 MM710

BRI ISDN-BRIMM720

DCP Station 24-port MM717

40 Port PoE HDMM40 Port PoE HDMM

Page 23: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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Communication Manager Branch Infrastructure

G450G450– Administrable Users: 360– 1,024 trunk-group members (total

system limit)

– Up to 240 VoIP DSP channels

– Up to 8GB CompactFlash

– Resiliency and Redundancy (LAN ports, PSU, fan, DSP)

– 5,000 BHCC

– 8 slots for any combination of Media Modules and High-Density Media Modules

• 192 analog stations (8 x MM716)

• 192 DCP stations (8 x MM717)

• 64 analog lines (8 x MM711)

• 8 T1/E1 trunk ports (8 x MM710), providing 192/240 trunks

• 64 BRI trunk / data station ports (8 x MM720)

Media Modules

Analog Trunk/Station 8 port Universal MM711

Analog Station 24-port FXS MM716

DS1 ISDN-PRI or CAS T1/E1 MM710

BRI ISDN-BRIMM720

DCP Station 24-port MM717

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CMBE G450 PlatformOverview

G450 based CMBE branch box

The same G450 hardware platform already offered as H.248 Media Gateway, with the following differences

– CMBE software load

– 2GB CompactFlash card

• Expandable to 4GB or 8GB for extra messaging storage

– 1GB DRAM

– 80 VoIP DSP channels included in basic offering

Higher capacity and better reliability through hardware redundancy compared to the existing i40 / i120 platforms

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CMBE G450 PlatformKey Capacities

360 station users

1,024 trunk-group members (total system limit)

5,000 BHCC

8 slots for any combination of Media Modules and High-Density Media Modules

– 192 analog stations (8 x MM716)

– 192 DCP stations (8 x MM717)

– 64 analog lines (8 x MM711)

– 8 T1/E1 trunk ports (8 x MM710), providing 192/240 trunks

– 64 BRI trunk / data station ports (8 x MM720)

Up to 240 VoIP DSP channels

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CMBE G450 Platform Resiliency and Redundancy

Dual LAN ports

– Configured as redundant port pair by default

Optional dual PSU

Modular fan-tray unit, with fan redundancy

Optional DSP redundancy

– Up to 4 fully redundant DSP modules

– Up to 240 active channels using 3 x MP80 modules

• Additional MP20 or MP80 module can be installed for resiliency purpose only

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Communication Manager Branch Endpoints

Avaya one-X™ Deskphone Value Edition – New family of low-cost models (H.323)

– PBX and familiar key system features

Expanded options with Avaya one-X™ IP and SIP phones

– 9600 Series H.323 high performance phones, including new color display phones – 9620C and 9650C and the low-power 9620L

– 9600 Series SIP phones for productivity-enhancing applications

– Range of 4600 H.323 phones

Enable evolutionary change with DCP phones– Support for 2400 phones reduces branch wiring

costs

Support for analog phones and devices

– Analog phones

– Faxes plus other analog phones and devices

Wireless – Avaya Wi-Fi & IP DECT, SIP third party

– Combination of benefits: IP and DECT for user mobility

2400 Series

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Additional Phones SupportDCP Phones

CMBE R2.0 to support DCP phones DCP models supported: 2402, 2410 and 2420 Applicable to i120 and G450 platforms with DCP Media Modules

– MM712 – 8 port DCP– MM717 – 24 port DCP

Capacities– i120 – up to 72 DCP stations, using 3 x MM717– G450 – up to 192 DCP stations using 8 x MM717

Notes:– Line appearance buttons are supported (status indications details on later slide)– Firmware upgrade is not supported

Page 29: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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New Phone Types

2420 DCP

2410 DCP2402 DCP

4690

9640 H3239650 H323

9630 H3239620 H323

9610 H323

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Scalability enhancements

Ability to support up to 2000 CMBE Branches.– Rework of the infrastructure resulting in significant speed enhancement.

– Enhancement in the user interface to support sorting and filtering of huge amounts of Data in many places.

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Advice of Charge From ISDN Trunks

Page 32: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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BRI Data Endpoint Configuration

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CompetitionFirst person to translate one of these into English – wins the prize…!

•牛皮燈籠 點不明•Šplouchá mu na maják•Brak mu piątej klepki •Att ha tomtar på loftet •У него крыша поехала•Hij heeft ze niet alle vijf op een rij•avoir une araigneé au plafond

“a sandwich short of a picnic!”

•as unclear as a leather lantern •It's splashing on his lighthouse •he's missing the fifth stave •To have brownies in the attic •His roof has gone •He doesn't have all five senses in a row •to have a spider on the ceiling

Page 34: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

EMEA Techshare 2009

The Future Begins

CM with Survivable SIP Gateways

Page 35: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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HEADQUARTERS

CommunicationManager Standard or

Enterprise Edition

Intelligent Branch Solutions

CM GatewaysCM survivable SIP Gateways

Required

BACK OFFICE BRANCHES / KNOWLEDGE WORKERS

•Small to large branches 10-450 users

•Scalable gateways•Enhanced survivability•Contact Center agents

at the branch •Strong ROI

•Very small branches 2-10 users

•Low cost SIP Gateways

•Basic Survivability•Low TCO

New

CM Branch Edition

Optional

CUSTOMER FACINGBRANCHES & STORES

•Applications to improve customer interaction

•Rapid central management•Migrating from standalone

key/hybrid to connected with HQ

•Low TCO + growing ROI

Enhanced

SIP Integration & single Dial Plan

Page 36: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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In normal conditions phones get all features from the HQ.Low cost AudioCodes SIP gateway provides PSTN (analog trunk) connectivity and intra-branch calling during WAN outagesSIP gateway functions as a proxy/registrar during WAN outages, enabling the phones to register to them

In normal conditions phones get all features from the HQ.Low cost AudioCodes SIP gateway provides PSTN (analog trunk) connectivity and intra-branch calling during WAN outagesSIP gateway functions as a proxy/registrar during WAN outages, enabling the phones to register to them

Communication Manager w/ Survivable SIP Gateways from AudioCodes

CM

MPLS WAN

MPLS WAN

PSTN PSTN

AudioCodesSIP Gateway

Normal Signaling path

WAN outage path

100’s of branches

Light weight , low cost solution

enabling remote branches to stay

connected

HQ

SES SES

Management

UC AppsMobility Messaging

Application Conferencing

Page 37: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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Solution Components & Feature Functionality

Communication Manager 5.1, SIP Enablement Server (SES) 5.1 in the core

– New CM Standard or Enterprise licenses or upgrade/re-use excess licenses

R2.4 96xx SIP phones– 9620, 9630, 9630(G), 9640(G)– Dual registration capability– New 2.4 SIP firmware

UC applications– One-X Family

SIP gateways– AudioCodes MP-114/118 gateways

– Firmware Version-5.40A.030.003 or later

96xx SIP Phones use SES/CM in the core

Failover to MP11x gateways in case of WAN outage

– TCP and UDP supported

– Make and receive calls

– Intra-branch calls

– Transparent user dial plan

– Basic Survivability SIPPING19 features

• Transfer, Conference, Hold

MP11x can be used as a remote gateway for fax support and local trunking during sunny day

– Link between MP-11x and SES is TCP/UDP

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Connected toPrimary Proxy

Connected toAlternate Proxy

Alternate proxy icon

Avaya features are unavailable during failover

Local features are always available

The User Interface Adjusts to the Active Proxy

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All H.323, SIP and DCP, Analog

All H.323, SIP and DCP, Analog

All H.323, SIP and DCP, Analog

All H.323, SIP and DCP, Analog

SIP 96xx 2.4, Analog

Station Types supported

250250250250SES: 9,000 based on ½ of

SIP Stations (or 250 subject to CM Localion

limits for distributed trunking)

# of gateways off of (S87xx or S85xx)

SLS, LSP, dial up backup, IGAR,

alternate WAN links, alternate gateway

failover

FXO, PRI, BRI, T1/E1SIP (ICC only)

H.248 for sub-tending SLS/LSP

H.248 + SIP for internal call control (ICC)

Small to Medium Branch (2-150 seats)

G430

SLS, LSP, dial up backup, IGAR,

alternate WAN links, alternate gateway

failover

SLS, LSP, dial up backup, IGAR,

alternate WAN links, alternate gateway

failover

SLS, LSP, dial up backup, IGAR, alternate WAN links, alternate

gateway failover

SIP Survivability for SIPPING 19

features

Survivability options

FXO, PRI, BRI, T1/E1, SIP (ICC only)

FXO, PRI, BRI, T1/E1SIP (ICC only)

FXO, PRI, BRI, T1/E1k, SIP (ICC

only)

FXOPSTN Trunk options

H.248 for sub-tending SLS/LSP

H.248 + SIP for internal call control

(ICC)

H.248 for sub-tending SLS/LSP

H.248 + SIP for internal call control (ICC)

H.248 for sub-tending SLS/LSP

H.248 + SIP for internal call control (ICC)

SIPCall Control Protocols Used

Large Branch / Data Center

(>40-450 seats)

Medium Branch(10-72 seats)

Small Branch (8-14 seats)

Very Small Branch

(2-10 seats)Target Market

G450G350G250MP-11XProduct

All H.323, SIP and DCP, Analog

All H.323, SIP and DCP, Analog

All H.323, SIP and DCP, Analog

All H.323, SIP and DCP, Analog

SIP 96xx 2.4, Analog

Station Types supported

250250250250SES: 9,000 based on ½ of

SIP Stations (or 250 subject to CM Localion

limits for distributed trunking)

# of gateways off of (S87xx or S85xx)

SLS, LSP, dial up backup, IGAR,

alternate WAN links, alternate gateway

failover

FXO, PRI, BRI, T1/E1SIP (ICC only)

H.248 for sub-tending SLS/LSP

H.248 + SIP for internal call control (ICC)

Small to Medium Branch (2-150 seats)

G430

SLS, LSP, dial up backup, IGAR,

alternate WAN links, alternate gateway

failover

SLS, LSP, dial up backup, IGAR,

alternate WAN links, alternate gateway

failover

SLS, LSP, dial up backup, IGAR, alternate WAN links, alternate

gateway failover

SIP Survivability for SIPPING 19

features

Survivability options

FXO, PRI, BRI, T1/E1, SIP (ICC only)

FXO, PRI, BRI, T1/E1SIP (ICC only)

FXO, PRI, BRI, T1/E1k, SIP (ICC

only)

FXOPSTN Trunk options

H.248 for sub-tending SLS/LSP

H.248 + SIP for internal call control

(ICC)

H.248 for sub-tending SLS/LSP

H.248 + SIP for internal call control (ICC)

H.248 for sub-tending SLS/LSP

H.248 + SIP for internal call control (ICC)

SIPCall Control Protocols Used

Large Branch / Data Center

(>40-450 seats)

Medium Branch(10-72 seats)

Small Branch (8-14 seats)

Very Small Branch

(2-10 seats)Target Market

G450G350G250MP-11XProduct

CM Gateways offer optionsNew:

CI Mar 09GA May 09

New

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Media Pack MP-11x Overview

Ideal for small branch & remote offices with analog PSTN lines, analog Phones and Fax devices

Avaya certified Stand Alone survivability – SAS– Supports up to 10 users

Key Features– 4/8 FXS or FXO lines– 4FXS + 4FXO, or 2FXS + 2FXO– E911 fail-over (analog relay)– One 10/100BaseT WAN connection– SIP (Avaya certified)– Voice Compression

• G.711, G.723.1, G.726, G.729a

– FAX over IP - T.38 compliant– Web based management utility

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AudioCodes MP-114/118

AudioCodes MP-118 – Front View AudioCodes MP-118 – Rear View

Note:AudioCodes MP-114 contains 2 FXS ports and 2 FXO portsAudioCodes MP-118 contains 4 FXS ports and 4 FXO ports, or a model with 8 FXO ports

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AudioCodes Solution: Centralized IP-PBX Survivability

Router

Remote Office A

IP Phone

Media GW

Router

Headquarters

IP Phone

Media GW

Corporate IP Cloud

Router

Remote Office B

IP Phone

Media GW

PSTN Network

Intra BranchConnectivity By

SAS!

Intra BranchConnectivity By

SAS!

PSTN Breakout

Comm Mgr

SES SES

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IP Network

PSTN

IP

Communication Mgr.+

SIP Enablement Server Enterprise IP-Phones

Back TrunksTo PSTN

Normal ModeEmergency Mode

UA Registration

SIP

How SAS works?

UA Reg

istra

tion

SAS as Redundant Proxy

MediaPack™ 11X

with FXS/FXO

interfaces

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Order Process, Material Codes and Licensing

       

Licensing process: RFA licenses needed for Communication Manager and SES. Use normal ordering

and RFA licensing process. No additional licensing needed for AudioCode MP-11x devices

700466824MMP118/8O/SIPANALOG SIP

GATEWAY 8-FXO 700466824

$648.00MP118/8FXO/3AC/SI P

-3

700466816MMP118/4S/4O/SI PANALOG SIP

GATEWAY 4-FXO 4-FXS

700466816$630.00

MP118/4FXS/4FXO/3

AC/SI P-3

700466808MMP114/2S/2O/SI PANALOG SIP GATEWAY 2-FXO 2-

FXS

700466808$350.00

MP114/2FXS/2FXO/3AC/SI P-3

Avaya Maintenance Codes (joint Avaya/ AudioCodesoffer)

New Audiocodes Part Number (this will become

the SAP description shortly)

SAP DescriptionAvaya Part Number/ NPL

Old AudioCodesPart Number

700466824MMP118/8O/SIPANALOG SIP

GATEWAY 8-FXO 700466824

$648.00MP118/8FXO/3AC/SI P

-3

700466816MMP118/4S/4O/SI PANALOG SIP

GATEWAY 4-FXO 4-FXS

700466816$630.00

MP118/4FXS/4FXO/3

AC/SI P-3

700466808MMP114/2S/2O/SI PANALOG SIP GATEWAY 2-FXO 2-

FXS

700466808$350.00

MP114/2FXS/2FXO/3AC/SI P-3

Avaya Maintenance Codes (joint Avaya/ AudioCodesoffer)

New Audiocodes Part Number (this will become

the SAP description shortly)

SAP DescriptionAvaya Part Number/ NPL

Old AudioCodesPart Number

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Survivable SIP Gateways for Small Branches

Features, Functions, Benefits:Lower cost small branch 2-10 user solution

Eliminate inter-site telecom network charges with “on-net” calling, and leverage centralized trunking from HQ to further consolidate OPEX costs

Leverage advanced calling features and UC applications to small branches

Survivability built-in 96xx and SIP 3rd party Gateways provides essential features and consistent user dialing in the event of WAN outages.

Open, standards-based SIP Solution provides investment protection far into the future

Avaya Communication Manager based Branch solutions fit all of your business needs. The new CM survivable SIP solution is a perfect fit for your very small branches

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With a Complementary Training SessionWith a Complementary Training Session

TechShare Special OfferTechShare Special Offer

Visit our Booth to RegisterVisit our Booth to Register !!

Join our special program for Avaya PartnersApply for your Free Survivable MP-114

Join our special program for Avaya PartnersApply for your Free Survivable MP-114

Thank YouThank You

Page 47: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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Thank you

Page 48: EMEA Techshare 2009 The Future Begins Branch Solutions Gavin Stewart EMEA Product Marketing

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Backup Slides

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Sales Tools and Availability

In ASD Configurator: Access in CM 5 Upgrades Configurator

– AudioCodes Gateways shown in Media Gateways drop down list• MP-114 2FXS/2FXO• MP-118 4FXS/4FXO• MP-118 8 FXO

– When selected configures appropriate CM/SES licenses and 96xx phones– Or these gateways can be added manually via SAP piece parts for NEW designs– Each MP-114/118 will require a single CM/SES universal license. Also each endpoint and trunk connection will require CM/SES universal licenses

Optional Avaya / AudioCodes Day-2 Maintenance also in ASD under “Maintenance” configurator– Configure Product as stated above

– Using the Maintenance configurator selection ASD will attach the corresponding “M” codes to the order.

Orderable starting March 2, 2009 in Controlled Introduction

Full GA starting May, 2009

CI = 96xx 2.4 firmware obtained from Phone Product Management

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Comparison between Cisco ISR and Avaya CM w/ Survivable SIP Gateway based solution

CM with AudioCodes gateways CISCO ISR / SRST

Customers can leverage their investments, applications and training in Avaya at the Core of the enterprise, and extend it down to small branches at a LOW CAPEX and TCO.

If a customer does not have Cisco in the Core of their network, they will have to invest a significant amount of $, time and risk to change to Cisco.

LOW CAPEX. Lower cost. An 8 port (4-FXS, 4FXO) gateway (MP-118) costs $822.

HIGH CAPEX. $3400 to voice enable a 2811 router.

HIGHER VOICE AVAILABILITY. No Single point of failure. Voice runs on a separate gateway.

ISR is single point of failure. Any router upgrade/issue means no voice for that branch

LOW OPEX. Easy to configure and manage. Centralized management of these gateways

HIGH OPEX. Difficult to configure. CLI based. Limited centralized management capabilities

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Normal vs Survivable Features – 1

FeatureAvailable during normal operation with CM?

Available during failover operation with a generic SIP proxy/gateway?

Make call Yes Yes

Receive call Yes Yes

Call hold Yes Yes

Consultative hold Yes Yes

Ad hoc conferencing Yes, up to six parties Yes, up to three parties

Last party drop. Yes Yes

Forward all my calls / SAC Yes Yes

Forward my calls when busy or no answer Yes Yes

Attended call transfer Yes Yes

Unattended call transfer Yes Yes

Hunt groups Yes Depends on local proxy capabilities

Inbound call management Yes (CM COR) Depends on local proxy capabilities

Outbound call management Yes (CM COR) Depends on local proxy capabilities

Calling party block Yes No

Calling party unblock Yes No

Call park Yes No

Call unpark Yes No

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Normal vs Survivable Features – 2

FeatureAvailable during normal operation with CM?

Available during failover operation with a generic SIP proxy/gateway?

Call pickup Yes No

Directed call pickup Yes No

Extended call pickup Yes No

Priority Call Yes No

Auto callback Yes No

Malicious Call Trace Yes No

Malicious Call Trace Cancel Yes No

EC500 on/off Yes No

Transfer to voicemail Yes No

Whisper Page Yes No

Recording voice call to messaging Yes No

Bridge line and call appearances Yes No

Extend-call Yes No

Hold recall Yes No

Transfer recall Yes No

Busy Indicator. Yes One-button dial yes, busy indicator, no.

Message Waiting Indicator Yes No

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Communication Manager Branch Solutions at a Glance

SIP and Analog

Endpoint Choices (H.323, SIP, DCP, WiFi, Analog)

Centralized Visibility and Control: NMC, NCM, SUM

Local Web GUI Admin

Via IP Agent in Branch connected to Core CM

Call Center and Call Ctr Reporting

SES/CM for station SES/CM for station admin. admin. AudioCodesAudioCodes

webweb--guiguiAdministration for Administration for

device admindevice admin

Centralized Bulk/Template GUI Admin

Key-System Features

SIP Advanced SIP Advanced Telephony featuresTelephony features

See CMBE vs. CM See CMBE vs. CM Feature comparison Feature comparison

docdoc

PBX features

CM 5.2 Std or EE with SIP survivable gateways

CM 5.2 Std or EE Edition with

H.248 Gateways

CM Branch Edition 2.0

Communication Manager <NG>Software – all hardware is additional

SIP and Analog

Endpoint Choices (H.323, SIP, DCP, WiFi, Analog)

Centralized Visibility and Control: NMC, NCM, SUM

Local Web GUI Admin

Via IP Agent in Branch connected to Core CM

Call Center and Call Ctr Reporting

SES/CM for station SES/CM for station admin. admin. AudioCodesAudioCodes

webweb--guiguiAdministration for Administration for

device admindevice admin

Centralized Bulk/Template GUI Admin

Key-System Features

SIP Advanced SIP Advanced Telephony featuresTelephony features

See CMBE vs. CM See CMBE vs. CM Feature comparison Feature comparison

docdoc

PBX features

CM 5.2 Std or EE with SIP survivable gateways

CM 5.2 Std or EE Edition with

H.248 Gateways

CM Branch Edition 2.0

Communication Manager <NG>Software – all hardware is additional

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Communication Manager Branch Solutions at a Glance

Via IP Softphone/EC500

User Mobility between Branches (Hoteling feature)

NAEmbedded CM Msg(IA770 only in ICC)

Embedded Call Answer VM and Fax

Local Embedded Messaging

Via SIP

Centralized Voice Portal, Centralized Conferencing (MX)

Using 11-Digit E.164 dial plan and CMBE ARS/Route Patterns

Centralized Trunking

NAVia Embedded CM Msg

(IA770 only in ICC)

NAMessage Networking

via SIP to MM through SES

Centralized Messaging

CM 5.2 Std or EE with SIP survivable gateways

CM 5.2 Std or EE Edition with

H.248 Gateways

CM Branch Edition 2.0

Communication Manager <NG>Software – all hardware is additional

Via IP Softphone/EC500

User Mobility between Branches (Hoteling feature)

NAEmbedded CM Msg(IA770 only in ICC)

Embedded Call Answer VM and Fax

Local Embedded Messaging

Via SIP

Centralized Voice Portal, Centralized Conferencing (MX)

Using 11-Digit E.164 dial plan and CMBE ARS/Route Patterns

Centralized Trunking

NAVia Embedded CM Msg

(IA770 only in ICC)

NAMessage Networking

via SIP to MM through SES

Centralized Messaging

CM 5.2 Std or EE with SIP survivable gateways

CM 5.2 Std or EE Edition with

H.248 Gateways

CM Branch Edition 2.0

Communication Manager <NG>Software – all hardware is additional

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Communication Manager Branch Solutions at a Glance

Support and Maintenance: SS, SS+U, Hardware

Remote Monitoring and Alarming Options

No buffering in survivability mode

Historical Reporting (CDR)

Requires changes in SES, CM and

AudioCodes admin

See later slides for definitions

Dial Plan Management

Full UC availableFull UC availableEC500/SoftphoneUnified Communications

Basic SIPPING 19 features

Embedded local call control

Survivability Options

CM 5.2 Std or EE with SIP survivable gateways

CM 5.2 Std or EE Edition with

H.248 Gateways

CM Branch Edition 2.0

Communication Manager <NG>Software – all hardware is additional

Support and Maintenance: SS, SS+U, Hardware

Remote Monitoring and Alarming Options

No buffering in survivability mode

Historical Reporting (CDR)

Requires changes in SES, CM and

AudioCodes admin

See later slides for definitions

Dial Plan Management

Full UC availableFull UC availableEC500/SoftphoneUnified Communications

Basic SIPPING 19 features

Embedded local call control

Survivability Options

CM 5.2 Std or EE with SIP survivable gateways

CM 5.2 Std or EE Edition with

H.248 Gateways

CM Branch Edition 2.0

Communication Manager <NG>Software – all hardware is additional

Support and Maintenance: SS, SS+U, Hardware

Remote Monitoring and Alarming Options

No buffering in survivability mode

Historical Reporting (CDR)

Requires changes in SES, CM and

AudioCodes admin

See later slides for definitions

Dial Plan Management

Full UC availableFull UC availableEC500/SoftphoneUnified Communications

Basic SIPPING 19 features

Embedded local call control

Survivability Options

CM 5.2 Std or EE with SIP survivable gateways

CM 5.2 Std or EE Edition with

H.248 Gateways

CM Branch Edition 2.0

Communication Manager <NG>Software – all hardware is additional

Support and Maintenance: SS, SS+U, Hardware

Remote Monitoring and Alarming Options

No buffering in survivability mode

Historical Reporting (CDR)

Requires changes in SES, CM and

AudioCodes admin

See later slides for definitions

Dial Plan Management

Full UC availableFull UC availableEC500/SoftphoneUnified Communications

Basic SIPPING 19 features

Embedded local call control

Survivability Options

CM 5.2 Std or EE with SIP survivable gateways

CM 5.2 Std or EE Edition with

H.248 Gateways

CM Branch Edition 2.0

Communication Manager <NG>Software – all hardware is additional

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Communication Manager Branch Solutions at a Glance

Communication Manager <NG>Software – all hardware is additional

CM Branch Edition 2.0

CM 5.2 Std or EE Edition with

H.248 Gateways

CM 5.2 Std or EE with SIP survivable gateways

Survivability OptionsEmbedded local call

control

SIPPING 19

Unified CommunicationsEC500/Softphone Full UC All inclusive Full UC All inclusive

Dial Plan Management See later slides for definitions

Requires changes in SES, CM and AudioCodes

Historical Reporting (CDR)No buffering in

survivability mode

Remote Monitoring and Alarming Options

Support and Maintenance: SS, SS+U, Hardware

Live Operator/Attendant Console

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Business Partner Authorization

Avaya Business Partners must be ECG authorized

– Communication Manager

– SIP Enablement Services (SES)

+ a 2 Hour joint Avaya/AudioCodes Webinar and Avaya University Assessment Course on the CM SIP Gateways solution.

– AVA01134WEN: CM with AudioCodes Gateway.

BusinessPartners must also attend the AudioCodes Media Pack 11x Hands-on training (see details in next course).

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AudioCodes CPE SIP I Training

Highly recommended!

Course:

Hands-on, technical instruction covering installation, configuration, maintenance, troubleshooting and administration of AudioCodes equipment.

At AudioCodes facility

Products:

MediaPack 11X

Background:

Installation and Configuration of AudioCodes equipment using various management methods

Operation and Maintenance of AudioCodes equipment (Performing backups, version updating, configuration changes, etc.)

Conducting basic interoperability and support services

Troubleshooting and Debugging of AudioCodes equipment

General Objectives:

The trainee will be able to perform configuration, installation and administration of the MediaPack 11x gateway.

The trainee will be able to troubleshoot and correct gateway and voice network problems

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CM survivable SIP Gateways Resources

Technical Transfer materials located on ASC Tech Transfer site.

– https://partner.avaya.com/ptlWeb/internal/support/CS20052995111126018/C200811495330921058/SN200872995152562032/SN200811410812625065

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CM survivable SIP Gateways Application Notes

Avaya Communication Manager Survivable SIP Gateway Solution using the AudioCodes MP-114 in a Distributed Trunking Configuration – Issue 1.0

– https://partner.avaya.com/ptlWeb/getfile?docID=MTAwMDM3MzM3

 Avaya Communication Manager Survivable SIP Gateway Solution using the AudioCodes MP-114 in a Centralized Trunking Configuration – Issue 1.0

– https://partner.avaya.com/ptlWeb/getfile?docID=MTAwMDM3MzMx

NOTE:

– Fax testing and TLS certificates completing testing by May 2nd and added to the application notes

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CM survivable SIP Gateways Other Resources

Coming in April: Customer Presentation, Offer Sheet, ROI/TCO tools, Documentation

Will be located on the Intelligent Branch Solutions Page

https://partner.avaya.com/ptlWeb/gs/solutions/S0212/AllCollateral

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Services Day 2 Offer Joint Avaya/AudioCodes Maintenance

– Avaya will take initial calls for AudioCodes MP-11x issues, and facilitate with T3/T4 at AudioCodes for problem identification and resolution as necessary

– The Services support for the solution is a 24x7 Remote Support with Advanced Parts Replacement offer

– The AudioCodes offer includes 24x7 Premium Support, patches, maintenance releases, standard HW warranty and major version release

– Any and all Avaya maintenance support is remote and no on-site dispatch activity is included and will be billable. Product Support is not covered by any existing SLAs. Customer responsible for backups

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Customer Case StudyRetail Solution

Challenge Disparate end-of-life key systems Lost customer calls, poor call experiences High cost of maintaining local stores

Solution Communication Manager Branch Edition Efficient centralized management Consistent local announcements, routing Business user productivity, easy migration

Results Up to $15k savings per store Rapid “cookie-cutter” rollouts, self install Increased reliability, IT visibility, backups

“Communication Manager Branch Edition serves the organization extremely well from the operations, marketing, and management perspectives. We feel it is a very solid investment that will continue to open up new opportunities for many years to come.”

Rick FarrarVP Information Technology

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© 2008 Avaya Inc. All rights reserved. Avaya – Proprietary & Confidential. Under NDA

• Data Center Hubs, HQ and regional offices: Avaya CM and Contact Center

• Stores: CM Branch Edition (fka Distributed Office), WiFi phones

• Enterprise-wide solution, competitive advantage, increased sales revenues, improved operational efficiencies and in-store consumer experience.• Easy to manage and deploy• Centralized Management• Lower TCO

Solution

• 300 stores in Canada, 10 regional hubs, and HQ with Call Center

• Deliver an enterprise-wide IP Telephony Platform• Update legacy Nortel systems• Address mobility/wireless in stores

(30-40% of phones are wireless)• Concerned with competitors gaining

competitive advantage with IPT.• Explore new business opportunities

leveraging CRM tools

Business Challenge

Large Retailer improves customer service and operational efficiency

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What Customers and Press are saying

“…a new solution from Avaya piqued my interest. This truly is a new solution, rather than a new product. Bottom line: Retailers and service-type organizations should consider this solution as a way to improve customer service and revenue.”

“The Avaya Communication Manager Branch Edition product was an easy to deploy scalable small office telephone system. …extremely reliable and simple to manage; while the end user found the telephone interface to be very user friendly. This system is a great complement to Avaya's core IP phone systems.” - Joseph McGlyn, IT Manager.

“Communication Manager Branch Edition also serves the organization extremely well from the operations, marketing, and management perspectives. We feel it is a very solid investment that will continue to open up new opportunities for many years to come.” - Rick Farrar, Vice President of Information Technology

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CMBE - Technical DocumentationCMBE - Technical Documentation Overview:

– Documentation Map– Overview– Unleash the full potential – Feature Description

Implementation:– Design and Implementation Guide– i120 Installation Quick Start– i120 Installation Quick Start– G450 Media Gateway Installation Quick Start– Installation, Configuration, Troubleshooting, and Programmer’s Reference for CTI

Configuration:– SIP Enablement Services Edge 5.x

– Configuration Guide

Online Help:– Device Manager– Central Manager

Maintenance and Troubleshooting Job Aids:

– Creating Profiles– Profile Manager– Adding and Distributing Auto Attendants– Unicode Support– Upgrading to Release 2.0

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CMBE - TrainingCMBE - Training Sales and Design

– Part of Communication Manager Edition training.– Selling Communication Manager Branch Edition

Technical Training to be available on Avaya University– ATC00021IEN - Essential CMBE for Business Partners (Instructor Led)– ATC00020IEN - Advanced CMBE for Business Partners 2.0 (Instructor

Led)– ATC00100IEN - Avaya Communication Manager Branch Edition 2.0

Implementation (Instructor Led)– AVA00949WEN - Avaya Communication Manager Branch Edition 2.0 –

Overview (Web Based)– AVA00952WEN - Avaya Communication Manager Branch Edition 2.0 -

Basic Implementation and Administration (Web Based)– AVA00953WEN Avaya Communication Manager Branch Edition 2.0 -

Advanced Implementation and Administration (Web Based)