embracing the green-eyed monster | my biggest comms inspiration seminar | 29 september 2016
TRANSCRIPT
EMBRACING THEGREEN-EYED MONSTER
How My Career Has Been InfluencedBy Two People Who Made Me Jealous
BRIDLINGTON 1970s
BRIDLINGTON 1970s
BRIDLINGTON 1970s
BRIDLINGTON 2015
ALL THE WORLD’S A TEACHER
ALL THE WORLD’S A TEACHER
ALL THE WORLD’S A TEACHER
ALL THE WORLD’S A TEACHER
ALL THE WORLD’S A TEACHER
ALL THE WORLD’S A TEACHER
ALL THE WORLD’S A TEACHER
MY OBJECT OF JEALOUSY
UNCLE STEVE
THE 5TH BEATLE?
THE NEXT JAMES BOND?
STEVE’S WORLD
STEVE’S WORLD
STEVE’S WORLD
STEVE’S WORLD
STEVE’S JOB
STEVE’S JOB
THE CLINCHER
THE CLINCHER
THE CLINCHER
BRIDLINGTON LONDON / SINGAPORE
BRIDLINGTON
BORING
LONDON / SINGAPORE
EXCITING
BRIDLINGTON
BORING
NOT MUCH POCKET MONEY
LONDON / SINGAPORE
EXCITING
LOTS OF POCKET MONEY
BRIDLINGTON
BORING
NOT MUCH POCKET MONEY
ROUTINE
LONDON / SINGAPORE
EXCITING
LOTS OF POCKET MONEY
FREEDOM
BRIDLINGTON
BORING
NOT MUCH POCKET MONEY
ROUTINE
REPETITION
LONDON / SINGAPORE
EXCITING
LOTS OF POCKET MONEY
FREEDOM
NOVELTY
BRIDLINGTON
BORING
NOT MUCH POCKET MONEY
ROUTINE
REPETITION
TEACHING
LONDON / SINGAPORE
EXCITING
LOTS OF POCKET MONEY
FREEDOM
NOVELTY
ADVERTISING
I WANT WHAT HE’S GOT!
RESULT
RESULT
RESULT
RESULT
RESULT
RESULT
OH, THE IRONY
OH, THE IRONY
JOB LOVE
JOB LOVE
WRITE BRIEFSBRAINSTORM
CONCEPTSCRACK INSIGHTS
JOB LOVE
WRITE BRIEFS
RUN RESEARCHEVALUATE EFFECTIVENESS
BRAINSTORM CONCEPTSCRACK INSIGHTS
INTERVIEW STAKEHOLDERS
JOB LOVE
WRITE BRIEFS
RUN RESEARCHEVALUATE EFFECTIVENESS
UNDERSTAND THE ZEITGEIST
ANALYZE COMPETITORS
WORK WITH ALL THE OTHER SPECIALISTS
BRAINSTORM CONCEPTSCRACK INSIGHTS
INTERVIEW STAKEHOLDERS
ONLY ONE PROBLEM…
THE STUFF I WAS SELLING
THE STUFF I WANTED TO SELL
MY DILEMMA
MY DILEMMA
MY DILEMMA
MY DILEMMA
MY NEW OBJECT OF JEALOUSY
MY MATE ILANA
ILANA’S WORLD
APPLYING HER
SKILLS TO A CAUSE
SHE’S PASSIONATE
ABOUT
APPLYING MY
SKILLS TO A CAUSE
I’M NO LONGER
MOTIVATED BY
APPLYING HER
SKILLS TO A CAUSE
SHE’S PASSIONATE
ABOUT
I WANT WHAT SHE’S GOT!
RESULT
RESULT
Head of Brand
RESULT
Head of Brand
…AND NOW
…AND NOW
nudge theory
story-telling
consumer insight
better writing
branding
presentation skills
riding the
zeitgeist
creativity
IT HELPED TO BE JEALOUS
IT HELPED TO BE JEALOUS
THE RIGHT SKILLS
IT HELPED TO BE JEALOUS
THE RIGHT SKILLS
THE RIGHT CAUSE
IT HELPED TO BE JEALOUS
THE RIGHT SKILLS
THE RIGHT CAUSE
EMBRACE YOURGREEN-EYED MONSTER!
EMBRACE YOURGREEN-EYED MONSTER!
WHO ARE YOU JEALOUS OF, AND WHY?
OH C’MON, THERE MUST BE
SOMEONE?!
CAN THIS BE A POSITIVE INSPIRATION
FOR YOUR CAREER?
ALL MY LIFE, I ALWAYS WANTED TO BE SOMEBODY.
JANE WAGNER, AMERICAN WRITER
ALL MY LIFE, I ALWAYS WANTED TO BE SOMEBODY. NOW I SEE THAT I SHOULD HAVE BEEN MORE SPECIFIC.
JANE WAGNER, AMERICAN WRITER
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29 September 2016
London
#CommsInspiration
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