embrace emergence industrialise innovation - 2014 aniif industry insights - cgu insurance

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Embrace Emergence Industrialise Innovation 2014 Industry Insights The Institute

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CGU Insurance presented at the 2014 ANZIIF Industry Insights Convention in Queensland on 28th July 2014. Focus was on how to change & evolve insurance distribution & marketing models to respond to emerging customer behaviour & technology

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Page 1: Embrace Emergence Industrialise Innovation - 2014 ANIIF Industry Insights - CGU Insurance

Embrace Emergence

Industrialise Innovation

2014 Industry Insights – The Institute

Page 2: Embrace Emergence Industrialise Innovation - 2014 ANIIF Industry Insights - CGU Insurance

The Internet of Things

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Internet of Things is a future concept

where everyday physical objects

will be connected to the internet,

and be able to identify themselves

to other devices

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8,000,000,000 Devices

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$1,000,000,000,000

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Mobile Commerce

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17% of all

commercial

transactions

are mobile

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Apple’s recent

$7.7B profit

driven by mobile

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Social

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618,725

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268,000 360,000

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Data

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Predictive analytics is the practice

of extracting information from

existing data sets in order

to determine patterns and predict

future outcomes and trends

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33%

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Wearables

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Marketing

Page 46: Embrace Emergence Industrialise Innovation - 2014 ANIIF Industry Insights - CGU Insurance

Marketing Automation is a

software platform that streamlines,

automates and measures

targeted marketing campaigns to drive revenue

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200%

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.....so what?

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Change

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Digital

Darwinism

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It is not the strongest that survive,

nor the most intelligent,

but the one most responsive to…..

change - Charles Darwin

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Disruptors

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CGU Insurance

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Design Thinking is a human-centred

approach to innovation that draws from

the designer’s toolkit to integrate the

needs of people, the possibilities of

technology, and the requirements for

business success.

Page 67: Embrace Emergence Industrialise Innovation - 2014 ANIIF Industry Insights - CGU Insurance

Fa

ce

to

Fa

ce

Ph

on

e

Pri

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Em

ail

We

b

Mo

bil

e

So

cia

l

Ch

at

Seamless Experience

Customers

Omni Channels

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Creativity + Execution = $$$

Attract customers

Convert leads

Retain customers

Grow customers

Best Practice

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Channel Proposition

Customer

Adaptive Business Model – From B2B2C to C2B2B

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Happen to Us

Happen Because of Us

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CGU Social

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CGU Social

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