emarketing ppt
TRANSCRIPT
eMarketingeMarketingBy: Iman Marafie, By: Iman Marafie,
Nora ZeheryNora Zehery
Mohammed BuhamadMohammed Buhamad
AbdulAziz MohammedAbdulAziz Mohammed
Fahad Al AmeerFahad Al Ameer
OutlineOutline
E-marketing definitionE-marketing definition Six methods of e-marketingSix methods of e-marketing E-marketing strategiesE-marketing strategies E-marketing modelsE-marketing models Advantages and DisadvantagesAdvantages and Disadvantages Security ConcernsSecurity Concerns
What is eMarketing?What is eMarketing? Internet or Online MarketingInternet or Online Marketing
Marketing a brand of the Marketing a brand of the internetinternet
Distributing information Distributing information
Promoting an organizationPromoting an organization
1)1) Search engine marketingSearch engine marketing
2)2) Display AdvertisingDisplay Advertising
3)3) E-mail marketingE-mail marketing
4)4) Interactive marketingInteractive marketing
5)5) Blog marketingBlog marketing
6)6) Viral marketingViral marketing
E-Marketing MethodsE-Marketing Methods
E-Marketing MethodsE-Marketing Methods1)1) Search engine marketingSearch engine marketing
Advanced Search
Preferences
E-Marketing MethodsE-Marketing Methods2) Display Advertising2) Display Advertising
3) E-mail marketing (ex. Health related emails)3) E-mail marketing (ex. Health related emails)
4) Interactive Advertising 5) Blog Marketing4) Interactive Advertising 5) Blog Marketing
6) Viral Marketing (ex. Word of mouth)6) Viral Marketing (ex. Word of mouth)
E-Marketing StrategiesE-Marketing Strategies
Market researchMarket research
E-mail marketingE-mail marketing
Direct salesDirect sales
Business ModelsBusiness Models
E-marketing
E-Commerce:Selling goods And services
online
Publishing:Where you sell
advertise
Lead-Based- Sites:Banner sites online
Advantages of Advantages of eMarketingeMarketing
Availability of InformationAvailability of Information
Saves money Saves money (ex. In Ramadan AlRai tv aired a 15 second (ex. In Ramadan AlRai tv aired a 15 second
commercial for three days for 4,500 kd!)commercial for three days for 4,500 kd!)
ExpansionExpansion
Low CostLow Cost
Efficiency of AdvertisingEfficiency of Advertising
Limitations / Limitations / DisadvantagesDisadvantages
TechnologyTechnology
Low connection speedLow connection speed
ComplicationComplication
IntangibilityIntangibility
Security ConcernsSecurity Concerns
PrivacyPrivacy
EnryptionEnryption
Ciphers
Classical
Rotor Machin
es
Modern
Substitution
Transposition
Private Key
Public Key
Stream
Block
Block Block CipherCipher
Stream Stream CipherCipher
Block Cipher
Encryption
Ciphered Text
Plain Text
Key
SummarySummary
Definition of e-marketingDefinition of e-marketing
E-marketing strategies and E-marketing strategies and methodsmethods
Advantages and disadvantages Advantages and disadvantages
Security issuesSecurity issues
Thank You for Thank You for listening !listening !